News
SpaceX on track for US Air Force Falcon 9 mission later this year
Reading between the lines, the US Air Force has effectively confirmed that GPS III Space Vehicle 03 (SV03) – the third GPS III satellite built by Lockheed Martin – is ready for launch aboard a SpaceX Falcon 9 rocket, scheduled no earlier than December 2019.
In December 2018, SpaceX successfully launched the first GPS III spacecraft aboard an expendable Falcon 9 Block 5 rocket, kicking off a launch campaign – shared between SpaceX and ULA – that will likely last until 2023 or 2024. Thus far, ULA has won a single GPS III launch contract, scheduled for July 2019, while SpaceX has won three (with options for two more). Thanks to competition forcefully reintroduced by a 2014 SpaceX lawsuit, the USAF – and thus US taxpayers – are likely saving a minimum of $50M per GPS III launch.
In late 2018, SpaceX’s closer followers were surprised to discover that brand new Falcon 9 Block 5 booster B1054 – the first to be officially certified for a critical operational military launch – was to be expended, making no attempt to land. This was confusing for several reasons.
“If Falcon 9 [was to be] expended solely because of mission performance requirements, despite the oddly low payload mass (~3800 kg) and comparatively low-energy orbit (~20,000 km), the only possible explanation for no attempted recovery would be the need for Falcon 9’s upper stage to circularize the orbit after a long coast. However, the mission parameters the USAF shopped around for would have placed the GPS III satellite into an elliptical orbit of 1000 km by 20,181 km, an orbit that would almost without a doubt leave Falcon 9 with enough propellant for a drone ship recovery.”
— Teslarati.com, December 2018
As it turns out, there was, in fact, nothing unique about the elliptical, medium-energy orbit GPS III SV01 was placed in. According to external analysis of the Falcon 9 upper stage’s final deorbit activities, SpaceX had “plenty of extra performance available”, objectively indicating that that excess performance was intentionally removed from booster B1054 at the cost of its ability to land. The (unconfirmed) reason for this is quite simple: the US Air Force chose extreme – perhaps even excessive – caution to account for the minute chance that myriad failures might happen mid-launch.
To sacrifice, or not to sacrifice
According to a USAF statement made in mid-May, GPS III Space Vehicle 03 (SV03) has been officially classed as “available for launch”, jargon that means the satellite is fully assembled and has successfully completed extensive pre-launch testing. For SpaceX’s inaugural GPS III launch (SV01), a pathfinder that carried unique wait and likely took additional processing time, SpaceX and the USAF took roughly five months to go from shipping the satellite to Florida to going vertical atop Falcon 9. More likely than not, GPS III SV03 has already begun to be prepared for transport from California to Florida, meaning that SV03 is roughly 1-2 months ahead of the schedule SV01 followed ahead of its Falcon 9 launch debut.
So: the GPS III satellite is ready for launch. The next critical milestones will be the satellite’s transport to Florida and SpaceX’s completion of the mission’s USAF-grade Falcon 9. B1054’s technically unnecessary sacrifice thus raises a question for SpaceX’s next GPS III launch, currently scheduled no earlier than December 2018: will another fresh Falcon 9 Block 5 booster be sacrificed to the gods of Obsessively Cautious Margins?
The optimist in me wants to say, “Of course!” With GPS III SV01, SpaceX perfectly demonstrated Falcon 9’s performance and permitted the USAF the luxury of expending a brand new Falcon 9 booster to satisfy the customer’s desire for extremely cautious margins. The Falcon 9 upper stage’s luxuriously expensive (in terms of delta V) deorbit burns – performed after a several-hour cost in orbit – served as another definitive demonstration of the rocket’s intentionally underutilized performance. Having demonstrated a flawless launch with margins on margins, it seems reasonable that the US Air Force would permit SpaceX the freedom to recover Falcon 9 B105x after launching GPS III SV03.
On the other hand, the USAF and Department of Defense are not exactly known for their rational, evidence-based strategies of decision-making and procurement. As such, it’s safe to say that – without official info from SpaceX or the USAF – the answer to the question of whether SpaceX will need to continue expending valuable boosters for GPS launches is entirely up in the air – call it a 50-50 split.
In the meantime, GPS III SV03’s Falcon 9 booster is likely several months away from shipping off to SpaceX’s McGregor, Texas facilities for static fire testing. Up next for SpaceX is a critical Falcon Heavy launch that could secure the rocket’s certification for US military launches, become the first USAF mission to utilize flight-proven SpaceX boosters, and pave the way for the USAF to develop a dedicated certification process for launching on commercially-developed reusable rockets.
Check out Teslarati’s Marketplace! We offer Tesla accessories, including for the Tesla Cybertruck and Tesla Model 3.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
