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SpaceX Falcon 9 rideshare launch to send a commercial lander to the Moon in 2019
According to a press release published on September 11 in conjunction with the 2018 World Satellite Business Week conference, satellite rideshare organizer Spaceflight Industries and SpaceX are on track for the first functionally dedicated rideshare mission to a relatively high-energy geostationary transfer orbit.
Expected to occur as soon as early 2019, Spaceflight has arranged the addition of “several undisclosed payloads” but was able to confirm that Israel-based company SpaceIL’s lunar lander spacecraft – deemed Sparrow – will be onboard Falcon 9 come launch, potentially paving the way for the first-ever commercial spacecraft landing on an extraterrestrial planet (or moon).
Did you hear? We're offering rideshare to GTO/GSO now. https://t.co/s5i9brlSqz
— Spaceflight (@SpaceflightInc) September 11, 2018
A bit more than “Uber for space”
Although any rocket or satellite launch on its own is already a sort of wildly complex symphony, rideshare missions – potentially carrying dozens of individual satellites – up the intensity by a significant degree, demanding magnitudes more separation events (i.e. satellite deployments), a labyrinth-like hell for the payload organizer tasked with herding dozens of distinct spacecraft into one payload fairing come launch time, and often multiple orbit drop-off points.
Still, at the cost of some amount of added risk (of both failures and launch delays) and less flexibility to pick and choose orbits, rideshare customers are granted launch prices that should – in theory – be fundamentally unbeatable with dedicated launches, using an entire rocket for no more than a handful of payloads. Intriguingly, at least in the case of Spaceflight Industry’s first organized rideshare to geostationary orbit, Falcon 9’s capabilities are truly unbeatable at SI’s cost per customer, thanks to the reality that such a high-energy orbit is functionally unreachable to the array of dedicated smallsat rockets with purportedly imminent commercial launch debuts (Rocket Lab, Virgin Orbit, Vector, and others).
Watch us assemble our payload stack for #SSO-A in just over a minute: pic.twitter.com/UFXAKWkNy1
— Spaceflight (@SpaceflightInc) October 4, 2017
Even more intriguingly, it appears that this rideshare will go so far as to offer a ride to a true, circular geostationary orbit for a few copassengers, versus the highly-elliptical parking orbit Falcon 9 will place the whole payload stack in. It has yet to be specifically confirmed what the primary (heaviest) payload will be for this inaugural geostationary rideshare, but nearly all available signs are pointing towards a fairly large (5000 kilogram) communications satellite built by Space Systems Loral (SSL). Further, the satellite itself will serve as the mode of transportation to carry a number of copassenger spacecraft from SpaceX’s geostationary transfer orbit to the final circular orbit roughly 22,500 mi (~36,000 km) above Earth’s surface.
Satellite rideshares, brought to you by the US military?
The story deepens further still. All available signs also suggest a high probability that this launch will become one of SSL’s first operational uses of a currently-experimental rideshare plan known as PODS, in which fairly small satellites would quite literally piggyback on large, commercial satellites into exotic and high-energy orbits, far beyond the low Earth orbits primarily available to rideshare payloads. This could open a whole new world of affordable, cubesat-style exploration, ranging from student-led missions with unprecedented reach to fleets of NASA-funded scientific smallsats, and perhaps even self-propelled interplanetary cubesats once miniature propulsion is available.
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- An SSL graphic explains the company’s PODS technology. (SSL)
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- This condensed User’s Guide lists the basics of PODS ridesharing. (SSL)
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- Falcon 9 B1049 lifts off from SpaceX’s LC-40 pad on September 10, producing more than 1.7 million pounds of thrust.(Tom Cross)
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- Falcon 9 Block 5 will be absolutely critical to the success (and even the basic completion) of Starlink. (Tom Cross)
Funded and sponsored to some extent by US military research agency DARPA, it just so happens that an SSL-built satellite launched by SpaceX six months ago – Hispasat 30W-6, March 2018 – successfully debuted that PODS rideshare technology in an experimental test, deploying a secret secondary satellite funded by DARPA. That success has apparently paved the way for future PODS rideshares, and it looks like SSL may be opting to contract out the specialized task of manifesting launches and wrangling multiple copassenger satellites to Spaceflight Industries.
The primary SSL-built spacecraft, likely Indonesia’s PSN-6 geostationary communications satellite, is expected to weigh approximately 5000 kg (~11,000 lb), while SpaceIL’s commercial Sparrow lunar lander and spacecraft is currently pegged around 600 kg (1300 lb). Aside from that duo, SSL PODS can support anywhere from one to several satellite deployer add-ons, and each copassenger spacecraft has a mass limit of 90-150 kg (~200-330 lb).
As a consequence, the final mass of those 3+ integrated satellites and their associated payload adapters could easily wind up around 6500-7000 kg, a payload SpaceX’s Falcon 9 Block 5 rocket has proven itself capable of handling (Telstar 18V and 19V), but only to a fairly low-energy geostationary transfer orbit (18,000 km vs. a full GTO’s 36,000 km apogee). It’s unclear how SpaceIL’s Sparrow lunar lander would handle a relatively low-energy insertion orbit, although the PSN-6 communications satellite would certainly be able to make up for the shortfall with its own propellant supply and rocket engines.
Prior to this geostationary rideshare, SpaceX and Spaceflight Industry’s first mission together – a rideshare of ~70 satellites to low Earth orbit – is expected to occur no earlier than October or November 2018 from Vandenberg Air Force Base, California.
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Florida Governor Ron DeSantis has sharply criticized legacy media outlets for what he describes as selective and biased reporting on vehicle accidents involving Tesla. In a recent X post, DeSantis questioned why headlines routinely spotlight the Tesla brand in crash stories, even when human error is the clear cause, while similar incidents with other automakers often receive generic treatment.
A prime example is the June 19, 2026, fatal crash in Katy, Texas. A Tesla Model 3 driven by Michael Butler struck a brick home at high speed, killing 76-year-old Martha Avila inside. Initial reports and headlines prominently featured “Tesla crash” and referenced the driver’s claim that an automated driving-assistance system was engaged.
Many outlets quickly speculated that Full Self-Driving or Autopilot were the cause of the crash, immediately blaming the suites for the accident shortly after it happened.
However, Tesla responded shortly after the accident with vehicle data that showed Butler manually overrode the system by pressing the accelerator to 100 percent, reaching 73 MPH in a residential area, more than double the speed limit. The accelerator remained floored after impact.
Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration
The National Transportation Safety Board (NTSB) later confirmed these findings, and Butler now faces manslaughter charges. His phone searches also included queries like “Tesla FSD too timid,” suggesting he may have intervened aggressively. Despite this, many headlines continued to center Tesla’s technology rather than the driver’s actions.
DeSantis highlighted a Washington Post headline, which was labeled, “Newly released photo shows wreckage of Tesla crash that killed grandmother.”
Do legacy media outlets typically use headlines involving the make of a car in a crash or is that only for Tesla?
It would be one thing if the self-driving malfunctioned but the crash was purely human-induced.
Seems like these outlets want to associate Tesla with crashes as… pic.twitter.com/EmfyeYiuv6
— Ron DeSantis (@RonDeSantis) July 17, 2026
The subheadline noted the driver overrode assistance and floored the accelerator, yet the brand name dominated the framing. He asked whether legacy outlets typically name the make of a car in routine crashes or reserve that treatment for Tesla to push a narrative.
This pattern appears widespread. Crashes involving Ford, Chevrolet, or Toyota vehicles frequently appear as “pickup truck slams into home” or “fatal car crash kills pedestrian” without brand specifics, especially absent new technology angles.
High-profile Ford F-150 or Chevy Silverado incidents tied to large sales volumes often escape brand-callout scrutiny. In contrast, Tesla stories consistently lead with the manufacturer, amplifying perceptions of risk despite data showing strong overall safety performance:
🚨 Why do Tesla Owners get so defensive over the narrative of crashes involving Teslas? https://t.co/aX7ogtjTCR pic.twitter.com/KO4QWaLOKl
— TESLARATI (@Teslarati) June 24, 2026
Tesla’s own 2025 Impact Report indicates vehicles using FSD logged 0.19 major incidents per million miles, roughly eight times fewer than the U.S. average. Models like the Model Y also rank among the safest in IIHS and NHTSA testing for occupant protection. Critics argue disproportionate coverage ignores these statistics and driver behavior factors, such as younger or more aggressive Tesla owners in some studies.
DeSantis frames this as part of a broader political agenda against innovative American companies like Tesla. By consistently naming Tesla while downplaying others, media outlets risk eroding public trust and shaping perceptions detached from the evidence of human error in most cases.
As autonomous technology evolves across the industry, consistent and factual reporting will be essential to separate real safety concerns from narrative-driven coverage.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Ron DeSantis calls out media bias in Tesla crash coverage
Tesla enters two new markets on two different continents in one week
