News
SpaceX Falcon 9 rideshare launch to send a commercial lander to the Moon in 2019
According to a press release published on September 11 in conjunction with the 2018 World Satellite Business Week conference, satellite rideshare organizer Spaceflight Industries and SpaceX are on track for the first functionally dedicated rideshare mission to a relatively high-energy geostationary transfer orbit.
Expected to occur as soon as early 2019, Spaceflight has arranged the addition of “several undisclosed payloads” but was able to confirm that Israel-based company SpaceIL’s lunar lander spacecraft – deemed Sparrow – will be onboard Falcon 9 come launch, potentially paving the way for the first-ever commercial spacecraft landing on an extraterrestrial planet (or moon).
Did you hear? We're offering rideshare to GTO/GSO now. https://t.co/s5i9brlSqz
— Spaceflight (@SpaceflightInc) September 11, 2018
A bit more than “Uber for space”
Although any rocket or satellite launch on its own is already a sort of wildly complex symphony, rideshare missions – potentially carrying dozens of individual satellites – up the intensity by a significant degree, demanding magnitudes more separation events (i.e. satellite deployments), a labyrinth-like hell for the payload organizer tasked with herding dozens of distinct spacecraft into one payload fairing come launch time, and often multiple orbit drop-off points.
Still, at the cost of some amount of added risk (of both failures and launch delays) and less flexibility to pick and choose orbits, rideshare customers are granted launch prices that should – in theory – be fundamentally unbeatable with dedicated launches, using an entire rocket for no more than a handful of payloads. Intriguingly, at least in the case of Spaceflight Industry’s first organized rideshare to geostationary orbit, Falcon 9’s capabilities are truly unbeatable at SI’s cost per customer, thanks to the reality that such a high-energy orbit is functionally unreachable to the array of dedicated smallsat rockets with purportedly imminent commercial launch debuts (Rocket Lab, Virgin Orbit, Vector, and others).
Watch us assemble our payload stack for #SSO-A in just over a minute: pic.twitter.com/UFXAKWkNy1
— Spaceflight (@SpaceflightInc) October 4, 2017
Even more intriguingly, it appears that this rideshare will go so far as to offer a ride to a true, circular geostationary orbit for a few copassengers, versus the highly-elliptical parking orbit Falcon 9 will place the whole payload stack in. It has yet to be specifically confirmed what the primary (heaviest) payload will be for this inaugural geostationary rideshare, but nearly all available signs are pointing towards a fairly large (5000 kilogram) communications satellite built by Space Systems Loral (SSL). Further, the satellite itself will serve as the mode of transportation to carry a number of copassenger spacecraft from SpaceX’s geostationary transfer orbit to the final circular orbit roughly 22,500 mi (~36,000 km) above Earth’s surface.
Satellite rideshares, brought to you by the US military?
The story deepens further still. All available signs also suggest a high probability that this launch will become one of SSL’s first operational uses of a currently-experimental rideshare plan known as PODS, in which fairly small satellites would quite literally piggyback on large, commercial satellites into exotic and high-energy orbits, far beyond the low Earth orbits primarily available to rideshare payloads. This could open a whole new world of affordable, cubesat-style exploration, ranging from student-led missions with unprecedented reach to fleets of NASA-funded scientific smallsats, and perhaps even self-propelled interplanetary cubesats once miniature propulsion is available.
- An SSL graphic explains the company’s PODS technology. (SSL)
- This condensed User’s Guide lists the basics of PODS ridesharing. (SSL)
- Falcon 9 B1049 lifts off from SpaceX’s LC-40 pad on September 10, producing more than 1.7 million pounds of thrust.(Tom Cross)
- Falcon 9 Block 5 will be absolutely critical to the success (and even the basic completion) of Starlink. (Tom Cross)
Funded and sponsored to some extent by US military research agency DARPA, it just so happens that an SSL-built satellite launched by SpaceX six months ago – Hispasat 30W-6, March 2018 – successfully debuted that PODS rideshare technology in an experimental test, deploying a secret secondary satellite funded by DARPA. That success has apparently paved the way for future PODS rideshares, and it looks like SSL may be opting to contract out the specialized task of manifesting launches and wrangling multiple copassenger satellites to Spaceflight Industries.
The primary SSL-built spacecraft, likely Indonesia’s PSN-6 geostationary communications satellite, is expected to weigh approximately 5000 kg (~11,000 lb), while SpaceIL’s commercial Sparrow lunar lander and spacecraft is currently pegged around 600 kg (1300 lb). Aside from that duo, SSL PODS can support anywhere from one to several satellite deployer add-ons, and each copassenger spacecraft has a mass limit of 90-150 kg (~200-330 lb).
As a consequence, the final mass of those 3+ integrated satellites and their associated payload adapters could easily wind up around 6500-7000 kg, a payload SpaceX’s Falcon 9 Block 5 rocket has proven itself capable of handling (Telstar 18V and 19V), but only to a fairly low-energy geostationary transfer orbit (18,000 km vs. a full GTO’s 36,000 km apogee). It’s unclear how SpaceIL’s Sparrow lunar lander would handle a relatively low-energy insertion orbit, although the PSN-6 communications satellite would certainly be able to make up for the shortfall with its own propellant supply and rocket engines.

Prior to this geostationary rideshare, SpaceX and Spaceflight Industry’s first mission together – a rideshare of ~70 satellites to low Earth orbit – is expected to occur no earlier than October or November 2018 from Vandenberg Air Force Base, California.
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News
Tesla Holiday Update is incoming, and the wishlist is Merry and Bright
There are a handful of big wishes, and we’ve seen a lot of different requests out there based on what owners are saying on social media. Nevertheless, what Tesla should bring and what Tesla will bring are two different things.
Tesla’s Holiday Update is going to be on its way soon, and although we have no idea what the company is planning to implement into vehicles with the 2025 iteration.
However, the wishlist is extensive, and owners are hoping to get a vast array of new features, both useful and artificial. That’s the fun thing about owning a Tesla — not everything is necessary, and it’s okay for your car to be fun.
There are a handful of big wishes, and we’ve seen a lot of different requests out there based on what owners are saying on social media. Nevertheless, what Tesla should bring and what Tesla will bring are two different things.
🚨 All I Want for Christmas (in the Tesla Holiday Update) is:
1. More streaming platforms
2. Summon for Cybertruck
3. Easier Navigation adjustment for a preferred route instead of the optimal choiceWhat else? pic.twitter.com/qapS1jXAuB
— TESLARATI (@Teslarati) November 16, 2025
In past years, Tesla has brought both useful things and fun things with the Holiday Update. The Custom Lock Sound, new Light Shows, and even High Fidelity Park Assist have all come in past updates, among many other things. But for 2025, people want even more, and here’s what we have seen most frequently thus far:
More Streaming Platforms
This is a personal request of ours, and it’s something that we feel is long overdue.
Sure, Netflix, Disney+, and Hulu are all great — but there’s a lot of meat left on that bone. HBOMax, Paramount+, and even YouTube TV would be a great option for those of us who have subscriptions and want to watch Live Events while Supercharging or eating in our cars.
The fact that Tesla has not added more platforms to its in-car Theater in a few years has been, dare I say, disappointing?
Full Self-Driving for Europe
This is something not even Santa can help with. Although his Elves are known for their high productivity, we’re not even sure they could convince European regulators to open the door for FSD’s entrance into the market.
Tesla deploys Unsupervised FSD in Europe for the first time—with a twist
FSD is definitely capable of handling European driving conditions, but regulators are truly dragging their feet through the mud with the approval process. Tesla has tested FSD in several countries in Europe, but nothing has been set in stone yet.
Deeper Grok Integration
Many owners have said something about how Grok is truly not super in-tune with the vehicles. This is something any owner will experience.
It seems Grok should be capable of handling all in-car requests; everything from changing the A/C to a specific temperature to adding a stop within the Navigation should be handled by Grok.
Instead, Grok cannot handle those things currently. You have to speak to the car itself using the microphone button on the steering wheel.
Interestingly, some vehicles already have the Grok logo replacing the microphone. It is likely the most realistic request of all.
‘Learn’ Mode for Full Self-Driving Arrival Options
Although it is great for public destinations, FSD still does not allow you to choose a set parking spot at your residence. It also does not allow you to choose preferences for parking in large parking lots.
Renters, and even those who live in purchased townhomes, often have assigned parking spots. Full Self-Driving v14 has done a great job of doing half the work, but there have been too many times when I’ve arrived home, the car pulls me into a spot, and I’m forced to manually back out and park in my assigned space.
Many people also do not like to park toward the entrance of a store, me included. Parking away from the front of a store eliminates parking congestion and usually is a safer bet for your vehicle to keep from being dinged by careless drivers who swing their doors open.
Navigation Adjustments
Sometimes you don’t want to turn left on the street the navigation chooses. Maybe you want to go a block down and check out that new Portuguese restaurant that just opened on the way to your next destination.
This is only possible currently by inputting a waypoint that would take you that way. Instead, the center screen could be opened, and the driver should be able to select an alternative route by simply touching a street they’d rather travel on.
Investor's Corner
Tesla wins $508 price target from Stifel as Robotaxi rollout gains speed
The firm cited meaningful progress in Tesla’s robotaxi roadmap, ongoing Full Self-Driving enhancements, and the company’s long-term growth initiatives.
Tesla received another round of bullish analyst updates this week, led by Stifel, raising its price target to $508 from $483 while reaffirming a “Buy” rating. The firm cited meaningful progress in Tesla’s robotaxi roadmap, ongoing Full Self-Driving enhancements, and the company’s long-term growth initiatives.
Robotaxi rollout, FSD updates, and new affordable cars
Stifel expects Tesla’s robotaxi fleet to expand into 8–10 major metropolitan areas by the end of 2025, including Austin, where early deployments without safety drivers are targeted before year-end. Additional markets under evaluation include Nevada, Florida, and Arizona, as noted in an Investing.com report. The firm also highlighted strong early performance for FSD Version 14, with upcoming releases adding new “reasoning capabilities” designed to improve complex decision-making using full 360-degree vision.
Tesla has also taken steps to offset the loss of U.S. EV tax credits by launching the Model Y Standard and Model 3 Standard at $39,990 and $36,990, Stifel noted. Both vehicles deliver more than 300 miles of range and are positioned to sustain demand despite shifting incentives. Stifel raised its EBITDA forecasts to $14.9 billion for 2025 and $19.5 billion for 2026, assigning partial valuation weightings to Tesla’s FSD, robotaxi, and Optimus initiatives.
TD Cowen also places an optimistic price target
TD Cowen reiterated its Buy rating with a $509 price target after a research tour of Giga Texas, citing production scale and operational execution as key strengths. The firm posted its optimistic price target following a recent Mobility Bus tour in Austin. The tour included a visit to Giga Texas, which offered fresh insights into the company’s operations and prospects.
Additional analyst movements include Truist Securities maintaining its Hold rating following shareholder approval of Elon Musk’s compensation plan, viewing the vote as reducing leadership uncertainty.
@teslarati Tesla Full Self-Driving yields for pedestrians while human drivers do not…the future is here! #tesla #teslafsd #fullselfdriving ♬ 2 Little 2 Late – Levi & Mario
Elon Musk
Tesla CEO Elon Musk teases autobiography following fallout with Isaacson
“I need to tell my story myself and highlight lessons that I learned along the way that would be useful to others.”
Tesla CEO Elon Musk teased the potential for an autobiography following his fallout with author Walter Isaacson, who wrote a book on the serial entrepreneur in the past.
Isaacson met with C-SPAN’s American’s Book Club on November 13, and went into detail as to why he disagreed with Musk’s place in politics, especially with how he handled Department of Government Efficiency (DOGE):
“It’s a shame because had he gone into government and focused on what he’s good at…He could have changed the government for good, but instead…he started, you know, let’s get rid of this part of USAID and firing people.”
It’s sort of a shame to see Isaacson cast stones in the direction of Musk, whom he spent a significant amount of time with, aiming to put forth an accurate and realistic depiction of perhaps the greatest entrepreneur in the modern era.
However, Musk did not come back at Isaacson. Instead, he highlighted the need for what could potentially be his autobiography, aiming to “highlight lessons that [he] learned along the way that would be useful to others.”
I need to tell my story myself and highlight lessons that I learned along the way that would be useful to others
— Elon Musk (@elonmusk) November 17, 2025
Musk’s time in government was met with harsh criticisms from many, but there was a lot of support for the work that he did during his time with DOGE as well. Eventually, Musk’s responsibilities with DOGE started to wind down, and he pledged to step back from government to focus on his companies.
A Musk-written biography would potentially be a great book for those who are interested in his story, but also those who plan to enter entrepreneurism, tech, or the sciences, as there truly could be some excellent lessons within.
However, Musk’s recently approved compensation package and the tranches that could pay him $1 trillion in shares will likely take up most of his time. Tesla also has a lofty goal of launching Robotaxi and expanding the ride-hailing service to other areas of the country in the coming months.
@teslarati With a pedestrian in the crosswalk, Tesla Full Self-Driving shows off its courtesy. Human drivers? Not so much. #tesla #teslafsd #fullselfdriving ♬ AMERICAN HEART – Maxwell Luke
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