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SpaceX Falcon 9 rideshare launch to send a commercial lander to the Moon in 2019

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According to a press release published on September 11 in conjunction with the 2018 World Satellite Business Week conference, satellite rideshare organizer Spaceflight Industries and SpaceX are on track for the first functionally dedicated rideshare mission to a relatively high-energy geostationary transfer orbit.

Expected to occur as soon as early 2019, Spaceflight has arranged the addition of “several undisclosed payloads” but was able to confirm that Israel-based company SpaceIL’s lunar lander spacecraft – deemed Sparrow – will be onboard Falcon 9 come launch, potentially paving the way for the first-ever commercial spacecraft landing on an extraterrestrial planet (or moon).

A bit more than “Uber for space”

Although any rocket or satellite launch on its own is already a sort of wildly complex symphony, rideshare missions – potentially carrying dozens of individual satellites – up the intensity by a significant degree, demanding magnitudes more separation events (i.e. satellite deployments), a labyrinth-like hell for the payload organizer tasked with herding dozens of distinct spacecraft into one payload fairing come launch time, and often multiple orbit drop-off points.

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Still, at the cost of some amount of added risk (of both failures and launch delays) and less flexibility to pick and choose orbits, rideshare customers are granted launch prices that should – in theory – be fundamentally unbeatable with dedicated launches, using an entire rocket for no more than a handful of payloads. Intriguingly, at least in the case of Spaceflight Industry’s first organized rideshare to geostationary orbit, Falcon 9’s capabilities are truly unbeatable at SI’s cost per customer, thanks to the reality that such a high-energy orbit is functionally unreachable to the array of dedicated smallsat rockets with purportedly imminent commercial launch debuts (Rocket Lab, Virgin Orbit, Vector, and others).

Even more intriguingly, it appears that this rideshare will go so far as to offer a ride to a true, circular geostationary orbit for a few copassengers, versus the highly-elliptical parking orbit Falcon 9 will place the whole payload stack in. It has yet to be specifically confirmed what the primary (heaviest) payload will be for this inaugural geostationary rideshare, but nearly all available signs are pointing towards a fairly large (5000 kilogram) communications satellite built by Space Systems Loral (SSL). Further, the satellite itself will serve as the mode of transportation to carry a number of copassenger spacecraft from SpaceX’s geostationary transfer orbit to the final circular orbit roughly 22,500 mi (~36,000 km) above Earth’s surface.

Satellite rideshares, brought to you by the US military?

The story deepens further still. All available signs also suggest a high probability that this launch will become one of SSL’s first operational uses of a currently-experimental rideshare plan known as PODS, in which fairly small satellites would quite literally piggyback on large, commercial satellites into exotic and high-energy orbits, far beyond the low Earth orbits primarily available to rideshare payloads. This could open a whole new world of affordable, cubesat-style exploration, ranging from student-led missions with unprecedented reach to fleets of NASA-funded scientific smallsats, and perhaps even self-propelled interplanetary cubesats once miniature propulsion is available.

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Funded and sponsored to some extent by US military research agency DARPA, it just so happens that an SSL-built satellite launched by SpaceX six months ago – Hispasat 30W-6, March 2018 – successfully debuted that PODS rideshare technology in an experimental test, deploying a secret secondary satellite funded by DARPA. That success has apparently paved the way for future PODS rideshares, and it looks like SSL may be opting to contract out the specialized task of manifesting launches and wrangling multiple copassenger satellites to Spaceflight Industries.

The primary SSL-built spacecraft, likely Indonesia’s PSN-6 geostationary communications satellite, is expected to weigh approximately 5000 kg (~11,000 lb), while SpaceIL’s commercial Sparrow lunar lander and spacecraft is currently pegged around 600 kg (1300 lb). Aside from that duo, SSL PODS can support anywhere from one to several satellite deployer add-ons, and each copassenger spacecraft has a mass limit of 90-150 kg (~200-330 lb).

As a consequence, the final mass of those 3+ integrated satellites and their associated payload adapters could easily wind up around 6500-7000 kg, a payload SpaceX’s Falcon 9 Block 5 rocket has proven itself capable of handling (Telstar 18V and 19V), but only to a fairly low-energy geostationary transfer orbit (18,000 km vs. a full GTO’s 36,000 km apogee). It’s unclear how SpaceIL’s Sparrow lunar lander would handle a relatively low-energy insertion orbit, although the PSN-6 communications satellite would certainly be able to make up for the shortfall with its own propellant supply and rocket engines.

SpaceIL’s Sparrow lunar lander hopes to become the first commercial payload ever to land on an extraterrestrial body. (SpaceIL)

Prior to this geostationary rideshare, SpaceX and Spaceflight Industry’s first mission together –  a rideshare of ~70 satellites to low Earth orbit – is expected to occur no earlier than October or November 2018 from Vandenberg Air Force Base, California.


For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Lufthansa Group to equip Starlink on its 850-aircraft fleet

Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.

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Credit: Lufthansa

Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers. 

This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.

Starlink in-flight internet

Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release

Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.

Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.

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Free high-speed access

As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.

“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers. 

“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said. 

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Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era

The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.

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Credit: Duke University

Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance. 

The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.

Tesla secures top talent

According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.

Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.

Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.

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Tesla’s problem solver

Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.

Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production. 

With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.

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Tesla counters Norway’s VAT hike with dedicated consumer bonus

The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.

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Credit: Tesla Europe & Middle East/X

Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.

The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.

A “Tesla bonus”

Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”

This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.

This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.

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Stabilizing demand

In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.

The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.

“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.

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