News
SpaceX Falcon 9 rideshare launch to send a commercial lander to the Moon in 2019
According to a press release published on September 11 in conjunction with the 2018 World Satellite Business Week conference, satellite rideshare organizer Spaceflight Industries and SpaceX are on track for the first functionally dedicated rideshare mission to a relatively high-energy geostationary transfer orbit.
Expected to occur as soon as early 2019, Spaceflight has arranged the addition of “several undisclosed payloads” but was able to confirm that Israel-based company SpaceIL’s lunar lander spacecraft – deemed Sparrow – will be onboard Falcon 9 come launch, potentially paving the way for the first-ever commercial spacecraft landing on an extraterrestrial planet (or moon).
Did you hear? We're offering rideshare to GTO/GSO now. https://t.co/s5i9brlSqz
— Spaceflight (@SpaceflightInc) September 11, 2018
A bit more than “Uber for space”
Although any rocket or satellite launch on its own is already a sort of wildly complex symphony, rideshare missions – potentially carrying dozens of individual satellites – up the intensity by a significant degree, demanding magnitudes more separation events (i.e. satellite deployments), a labyrinth-like hell for the payload organizer tasked with herding dozens of distinct spacecraft into one payload fairing come launch time, and often multiple orbit drop-off points.
-->Still, at the cost of some amount of added risk (of both failures and launch delays) and less flexibility to pick and choose orbits, rideshare customers are granted launch prices that should – in theory – be fundamentally unbeatable with dedicated launches, using an entire rocket for no more than a handful of payloads. Intriguingly, at least in the case of Spaceflight Industry’s first organized rideshare to geostationary orbit, Falcon 9’s capabilities are truly unbeatable at SI’s cost per customer, thanks to the reality that such a high-energy orbit is functionally unreachable to the array of dedicated smallsat rockets with purportedly imminent commercial launch debuts (Rocket Lab, Virgin Orbit, Vector, and others).
Watch us assemble our payload stack for #SSO-A in just over a minute: pic.twitter.com/UFXAKWkNy1
— Spaceflight (@SpaceflightInc) October 4, 2017
Even more intriguingly, it appears that this rideshare will go so far as to offer a ride to a true, circular geostationary orbit for a few copassengers, versus the highly-elliptical parking orbit Falcon 9 will place the whole payload stack in. It has yet to be specifically confirmed what the primary (heaviest) payload will be for this inaugural geostationary rideshare, but nearly all available signs are pointing towards a fairly large (5000 kilogram) communications satellite built by Space Systems Loral (SSL). Further, the satellite itself will serve as the mode of transportation to carry a number of copassenger spacecraft from SpaceX’s geostationary transfer orbit to the final circular orbit roughly 22,500 mi (~36,000 km) above Earth’s surface.
Satellite rideshares, brought to you by the US military?
The story deepens further still. All available signs also suggest a high probability that this launch will become one of SSL’s first operational uses of a currently-experimental rideshare plan known as PODS, in which fairly small satellites would quite literally piggyback on large, commercial satellites into exotic and high-energy orbits, far beyond the low Earth orbits primarily available to rideshare payloads. This could open a whole new world of affordable, cubesat-style exploration, ranging from student-led missions with unprecedented reach to fleets of NASA-funded scientific smallsats, and perhaps even self-propelled interplanetary cubesats once miniature propulsion is available.
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- An SSL graphic explains the company’s PODS technology. (SSL)
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- This condensed User’s Guide lists the basics of PODS ridesharing. (SSL)
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- Falcon 9 B1049 lifts off from SpaceX’s LC-40 pad on September 10, producing more than 1.7 million pounds of thrust.(Tom Cross)
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- Falcon 9 Block 5 will be absolutely critical to the success (and even the basic completion) of Starlink. (Tom Cross)
Funded and sponsored to some extent by US military research agency DARPA, it just so happens that an SSL-built satellite launched by SpaceX six months ago – Hispasat 30W-6, March 2018 – successfully debuted that PODS rideshare technology in an experimental test, deploying a secret secondary satellite funded by DARPA. That success has apparently paved the way for future PODS rideshares, and it looks like SSL may be opting to contract out the specialized task of manifesting launches and wrangling multiple copassenger satellites to Spaceflight Industries.
The primary SSL-built spacecraft, likely Indonesia’s PSN-6 geostationary communications satellite, is expected to weigh approximately 5000 kg (~11,000 lb), while SpaceIL’s commercial Sparrow lunar lander and spacecraft is currently pegged around 600 kg (1300 lb). Aside from that duo, SSL PODS can support anywhere from one to several satellite deployer add-ons, and each copassenger spacecraft has a mass limit of 90-150 kg (~200-330 lb).
As a consequence, the final mass of those 3+ integrated satellites and their associated payload adapters could easily wind up around 6500-7000 kg, a payload SpaceX’s Falcon 9 Block 5 rocket has proven itself capable of handling (Telstar 18V and 19V), but only to a fairly low-energy geostationary transfer orbit (18,000 km vs. a full GTO’s 36,000 km apogee). It’s unclear how SpaceIL’s Sparrow lunar lander would handle a relatively low-energy insertion orbit, although the PSN-6 communications satellite would certainly be able to make up for the shortfall with its own propellant supply and rocket engines.
Prior to this geostationary rideshare, SpaceX and Spaceflight Industry’s first mission together – a rideshare of ~70 satellites to low Earth orbit – is expected to occur no earlier than October or November 2018 from Vandenberg Air Force Base, California.
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Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
-->In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
-->Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.
I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.
Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:
-->Overall Aesthetic
The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.
The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.
Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.
Interior Changes
This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.
First impressions:
✅ Interior is excellent. I definitely miss the additional storage already that is available in my Premium. I could definitely get over it though
✅ Noticeable step down in sound system. Long Time by Boston absolutely cranks in the Premium; it’s still very… https://t.co/JNWvxTd8p1
— TESLARATI (@Teslarati) November 25, 2025
Storage
The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.
I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.
-->The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.
Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.
Material Differences
The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.
The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.
The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.
-->The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.
Other Missing Features
The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.
A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.
My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.
We also loved it as Fall arrived, because it was great to look at the foliage.
-->Buy the Tesla.
Enjoy the glass roof. pic.twitter.com/r2GDyOEEWu
— TESLARATI (@Teslarati) October 28, 2025
Bigger Differences
There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.
Much Weaker Sound System
The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.
-->I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.
Cabin Noise
It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.
This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.
I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.
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Tesla takes a step towards removal of Robotaxi service’s safety drivers
Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers.
Tesla appears to be preparing for the eventual removal of its Robotaxi service’s safety drivers.
This was hinted at in a recent de-compile of the Robotaxi App’s version 25.11.5, which was shared on social media platform X.
In-cabin analytics
As per Tesla software tracker @Tesla_App_iOS, the latest update to the Robotaxi app featured several improvements. These include Live Screen Sharing, as well as a feature that would allow Tesla to access video and audio inside the vehicle.
According to the software tracker, a new prompt has been added to the Robotaxi App that requests user consent for enhanced in-cabin data sharing, which comprise Cabin Camera Analytics and Sound Detection Analytics. Once accepted, Tesla would be able to retrieve video and audio data from the Robotaxi’s cabin.
Video and audio sharing
A screenshot posted by the software tracker on X showed that Cabin Camera Analytics is used to improve the intelligence of features like request support. Tesla has not explained exactly how the feature will be implemented, though this might mean that the in-cabin camera may be used to view and analyze the status of passengers when remote agents are contacted.
-->Sound Detection Analytics is expected to be used to improve the intelligence of features like siren recognition. This suggests that Robotaxis will always be actively listening for emergency vehicle sirens to improve how the system responds to them. Tesla, however, also maintained that data collected by Robotaxis will be anonymous. In-cabin data will not be linked to users unless they are needed for a safety event or a support request.
Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers. With Tesla able to access video and audio feeds from Robotaxis, after all, users can get assistance even if they are alone in the driverless vehicle.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
Tesla Model Y Standard: first impressions from a Premium owner
