News
SpaceX Falcon 9 rideshare launch to send a commercial lander to the Moon in 2019
According to a press release published on September 11 in conjunction with the 2018 World Satellite Business Week conference, satellite rideshare organizer Spaceflight Industries and SpaceX are on track for the first functionally dedicated rideshare mission to a relatively high-energy geostationary transfer orbit.
Expected to occur as soon as early 2019, Spaceflight has arranged the addition of “several undisclosed payloads” but was able to confirm that Israel-based company SpaceIL’s lunar lander spacecraft – deemed Sparrow – will be onboard Falcon 9 come launch, potentially paving the way for the first-ever commercial spacecraft landing on an extraterrestrial planet (or moon).
Did you hear? We're offering rideshare to GTO/GSO now. https://t.co/s5i9brlSqz
— Spaceflight (@SpaceflightInc) September 11, 2018
A bit more than “Uber for space”
Although any rocket or satellite launch on its own is already a sort of wildly complex symphony, rideshare missions – potentially carrying dozens of individual satellites – up the intensity by a significant degree, demanding magnitudes more separation events (i.e. satellite deployments), a labyrinth-like hell for the payload organizer tasked with herding dozens of distinct spacecraft into one payload fairing come launch time, and often multiple orbit drop-off points.
Still, at the cost of some amount of added risk (of both failures and launch delays) and less flexibility to pick and choose orbits, rideshare customers are granted launch prices that should – in theory – be fundamentally unbeatable with dedicated launches, using an entire rocket for no more than a handful of payloads. Intriguingly, at least in the case of Spaceflight Industry’s first organized rideshare to geostationary orbit, Falcon 9’s capabilities are truly unbeatable at SI’s cost per customer, thanks to the reality that such a high-energy orbit is functionally unreachable to the array of dedicated smallsat rockets with purportedly imminent commercial launch debuts (Rocket Lab, Virgin Orbit, Vector, and others).
Watch us assemble our payload stack for #SSO-A in just over a minute: pic.twitter.com/UFXAKWkNy1
— Spaceflight (@SpaceflightInc) October 4, 2017
Even more intriguingly, it appears that this rideshare will go so far as to offer a ride to a true, circular geostationary orbit for a few copassengers, versus the highly-elliptical parking orbit Falcon 9 will place the whole payload stack in. It has yet to be specifically confirmed what the primary (heaviest) payload will be for this inaugural geostationary rideshare, but nearly all available signs are pointing towards a fairly large (5000 kilogram) communications satellite built by Space Systems Loral (SSL). Further, the satellite itself will serve as the mode of transportation to carry a number of copassenger spacecraft from SpaceX’s geostationary transfer orbit to the final circular orbit roughly 22,500 mi (~36,000 km) above Earth’s surface.
Satellite rideshares, brought to you by the US military?
The story deepens further still. All available signs also suggest a high probability that this launch will become one of SSL’s first operational uses of a currently-experimental rideshare plan known as PODS, in which fairly small satellites would quite literally piggyback on large, commercial satellites into exotic and high-energy orbits, far beyond the low Earth orbits primarily available to rideshare payloads. This could open a whole new world of affordable, cubesat-style exploration, ranging from student-led missions with unprecedented reach to fleets of NASA-funded scientific smallsats, and perhaps even self-propelled interplanetary cubesats once miniature propulsion is available.
- An SSL graphic explains the company’s PODS technology. (SSL)
- This condensed User’s Guide lists the basics of PODS ridesharing. (SSL)
- Falcon 9 B1049 lifts off from SpaceX’s LC-40 pad on September 10, producing more than 1.7 million pounds of thrust.(Tom Cross)
- Falcon 9 Block 5 will be absolutely critical to the success (and even the basic completion) of Starlink. (Tom Cross)
Funded and sponsored to some extent by US military research agency DARPA, it just so happens that an SSL-built satellite launched by SpaceX six months ago – Hispasat 30W-6, March 2018 – successfully debuted that PODS rideshare technology in an experimental test, deploying a secret secondary satellite funded by DARPA. That success has apparently paved the way for future PODS rideshares, and it looks like SSL may be opting to contract out the specialized task of manifesting launches and wrangling multiple copassenger satellites to Spaceflight Industries.
The primary SSL-built spacecraft, likely Indonesia’s PSN-6 geostationary communications satellite, is expected to weigh approximately 5000 kg (~11,000 lb), while SpaceIL’s commercial Sparrow lunar lander and spacecraft is currently pegged around 600 kg (1300 lb). Aside from that duo, SSL PODS can support anywhere from one to several satellite deployer add-ons, and each copassenger spacecraft has a mass limit of 90-150 kg (~200-330 lb).
As a consequence, the final mass of those 3+ integrated satellites and their associated payload adapters could easily wind up around 6500-7000 kg, a payload SpaceX’s Falcon 9 Block 5 rocket has proven itself capable of handling (Telstar 18V and 19V), but only to a fairly low-energy geostationary transfer orbit (18,000 km vs. a full GTO’s 36,000 km apogee). It’s unclear how SpaceIL’s Sparrow lunar lander would handle a relatively low-energy insertion orbit, although the PSN-6 communications satellite would certainly be able to make up for the shortfall with its own propellant supply and rocket engines.

Prior to this geostationary rideshare, SpaceX and Spaceflight Industry’s first mission together – a rideshare of ~70 satellites to low Earth orbit – is expected to occur no earlier than October or November 2018 from Vandenberg Air Force Base, California.
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!
Elon Musk
ARK’s SpaceX IPO Guide makes a compelling case on why $1.75T may not be the ceiling
ARK Invest breaks down six reasons SpaceX’s $1.75 trillion IPO valuation may be justified.
ARK Invest, which holds SpaceX as its largest Venture Fund position at 17% of net assets, has published a detailed investor guide to why a SpaceX IPO may be grounded in a $1.75 trillion target valuation.
The financial case starts with Starlink, SpaceX’s satellite internet constellation, which has surpassed 10 million active subscribers globally as of early 2026, with 2026 revenue projected to exceed $20 billion. ARK’s research puts the total satellite connectivity market opportunity at roughly $160 billion annually at scale, and Starlink is adding customers faster than any telecom network in history. That growth alone would justify a substantial valuation.
Additionally, ARK notes that SpaceX has reduced the cost per kilogram to orbit from roughly $15,600 in 2008 to under $1,000 today through reusable Falcon 9 hardware. A fully operational Starship targeting sub-$100 per kilogram would represent a significant cost decline and open markets that do not currently exist. SpaceX executed a staggering 165 missions in 2025 and now accounts for approximately 85% of all global orbital launches. That infrastructure position took decades to build and would be nearly impossible to replicate at comparable cost.
SpaceX officially acquires xAI, merging rockets with AI expertise
The February 2026 merger with xAI added a layer to the valuation that straightforward financial models struggle to capture. ARK argues that at sub-$100 launch costs, orbital data centers could deliver compute roughly 25% cheaper than ground-based alternatives, without power grid delays, permitting friction, or land constraints. Musk has stated a goal of deploying 100 gigawatts of AI computing capacity per year from orbit.
The $1.75 trillion figure itself is not a conventional earnings multiple. At roughly 95x trailing revenue, it prices in Starlink’s adoption curve, Starship’s cost trajectory, and the orbital compute thesis together. The public S-1 prospectus, due at least 15 days before the June roadshow, will give investors their first complete look at the financials to test those assumptions. ARK’s position is that the track record earns the benefit of the doubt. Fully reusable rockets were considered unrealistic for years. Starlink was considered financially unviable. Both happened on timelines that surprised skeptics.
Elon Musk
Ford CEO Farley says Tesla is not who to look at for EV expertise
Interestingly, Farley has been one of the most hellbent CEOs in terms of a legacy automaker standpoint to push the EV effort. It did not go according to plan, as Ford took a $19.5 billion charge and retreated from its EV push in late 2025.
Ford CEO Jim Farley said in a recent podcast interview that Tesla is not who Americans should look at to beat Chinese carmakers.
The comments have sparked quite a bit of outrage from Tesla fans on X, the social media platform owned by Elon Musk.
Farley said that Chinese automakers are better examples of how to beat competitors. He said (via the Rapid Response Podcast):
“If you’re an American and you want us to beat the Chinese in the car business, you’re all going to want to pay attention, not necessarily to Tesla. Nothing against Tesla—they’ve been doing great—but they really don’t have an updated vehicle. The best in the business for us, cost-wise and competition-wise, supply chain, manufacturing expertise, and the I.P. in the vehicle, was really BYD. In this next cycle of EV customers in the U.S., they want pickups and utilities and all these different body styles. But they want them at $30,000, not $50,000. Like the first inning, they want them affordably.”
Despite Farley’s synopsis, it is worth mentioning that Tesla had the best-selling passenger vehicle in the world last year, and in China in March, as the Model Y continued its global dominance over other vehicles.
Musk responded to Farley’s comments by stating:
“This is before Supervised FSD is approved in China. Limiting factor is production output in Shanghai.”
This is before supervised FSD is approved in China. Limiting factor is production output in Shanghai.
— Elon Musk (@elonmusk) April 19, 2026
Interestingly, Farley has been one of the most hellbent CEOs in terms of a legacy automaker standpoint to push the EV effort. It did not go according to plan, as Ford took a $19.5 billion charge and retreated from its EV push in late 2025.
Ford cancels all-electric F-150 Lightning, announces $19.5 billion in charges
Instead, Ford is “doubling down on its affordable” EVs and said it would pivot from its previous plans.
Reaction from Tesla fans was pretty much how you would expect. Many said they have lost a lot of respect for Farley after his comments; others believe he is the last CEO anyone should be taking advice on EVs from.
Nevertheless, Farley’s plans are bold and brash; many consider Tesla the most ideal company to replicate EV efforts from. It will be interesting to see if Ford can rebound from this big adjustment, and hopefully, Farley’s plans to replicate efforts from BYD work out the way he hopes.
Elon Musk
SpaceX wins its first MARS contract but it comes with a catch
NASA awarded SpaceX a $175 million Mars rover contract while the White House proposes cutting the mission.
NASA just signed a $175.7 million contract with SpaceX to launch a Mars rover that the White House is simultaneously trying to defund. The contract, awarded on April 16, 2026, tasks SpaceX’s Falcon Heavy with launching the European Space Agency’s (ESA) Rosalind Franklin rover from Kennedy Space Center in Florida, no earlier than late 2028. It would mark the first time SpaceX has ever sent a payload to Mars.
Under NASA’s Rosalind Franklin Support and Augmentation project, known as ROSA, the agency is providing braking engines for the rover’s descent stage, radioisotope heater units that use decaying plutonium to keep the rover warm on the Martian surface, additional electronics, and a mass spectrometer instrument, as noted by SpaceNews.
Those nuclear heating units are the reason an American rocket was required at all. U.S. export controls on radioisotope technology mean any payload carrying them must launch on a domestic vehicle, which narrowed the field to SpaceX and United Launch Alliance. Falcon Heavy’s pricing made it the practical choice.
SpaceX is quietly becoming the U.S. Military’s only reliable rocket
Falcon Heavy debuted in February 2018 and has 11 launches to its record. The rocket has not flown since October 2024, when it sent NASA’s Europa Clipper toward Jupiter. The three-core design, built from modified Falcon 9 first stages, gives it the lift capacity needed for deep space planetary missions that a single Falcon 9 cannot reach.
The Rosalind Franklin rover has been sitting in storage in Europe for years. It was originally due to launch in 2022 as a joint mission with Russia, but Russia’s invasion of Ukraine ended that partnership, leaving the rover built but stranded without a launch vehicle or landing hardware. NASA stepped back in through a 2024 agreement with ESA to rescue the mission. The rover is designed to drill up to two meters below the Martian surface in search of evidence of past life, a science objective no previous mission has attempted at that depth.
The contradiction at the center of this story is hard to ignore. The White House’s fiscal year 2027 budget proposal included no funding for ROSA and did not mention the mission at all in the detailed congressional justification document released April 3.
Musk has long argued that reaching Mars is not optional. “We don’t want to be one of those single planet species, we want to be a multi-planet species.” Whether this particular mission survives Washington’s budget fight, the Falcon Heavy contract means SpaceX is now formally on record as the rocket that could get humanity’s next Mars science mission off the ground.
The timing of this contract carries extra weight given that SpaceX filed confidentially with the SEC in early April and is targeting an IPO roadshow in the week of June 8. It would be the largest public offering in history.



