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SpaceX’s next Falcon Heavy reaches milestone as third booster arrives in FL
A new SpaceX rocket was spotted traveling into Florida yesterday on its way to one of the company’s several Cape Canaveral booster storage and processing hangars. More likely than not, this particular booster is the second Falcon Heavy center core ever built, a heavily modified variant of Falcon 9’s first stage.
With the presumed center core’s arrival, all three Falcon Heavy boosters are now at or near SpaceX Launch Complex 39A, a major step forward for the second flight of the super heavy-lift launch vehicle, currently NET March 2019. Aside from the first stage, it appears that Falcon Heavy Flight 2’s payload fairing may have also arrived at Cape Canaveral around the end of January.
Captured by SpaceX Facebook group member Joshua Murrah on the morning of February 11th, the shrinkwrapped Falcon booster and truck were stopped at a weigh station on the border of Alabama and Florida, a now-common location for core spottings thanks to its adjacency to Mr. Murrah’s daily commute. No more than an 8-10 hour drive from Florida’s East Coast and Kennedy Space Center, the rocket likely arrived at its destination sometime within the last 12 or so hours.
While Falcon Heavy hardware would normally be expected to head straight for SpaceX’s hangar at Pad 39A, the only facility currently capable of launching the triple-booster rocket, the company faces a mild logistical challenge thanks to the terminally delayed launch debut of Crew Dragon. As of now, Crew Dragon, Falcon 9, and 39A’s transporter/erector (T/E) are integrated inside the pad’s hangar, leaving very little space for additional rocket processing as a result of the sheer scale of the T/E. Past photos of SpaceX’s 39A hangar illustrate that it can nominally house 4 or 5 Falcon boosters with ease, but space becomes far more limited once the T/E is rolled inside.
there might actually be juuuust enough room to literally fit them per FH Flight 1 processing pics, but only enough for Falcon Heavy integration if the TE remains outside. Will be very curious to see how SpaceX handles this, it's one hell of a logistical puzzle 😅 pic.twitter.com/D5BFXQnQ3V
— Eric Ralph (@13ericralph31) January 30, 2019
In essence, Falcon Heavy Flight 2 will likely have to wait until Crew Dragon has completed its launch debut before SpaceX technicians and engineers can begin integrating its three boosters and verifying that all is healthy, only the second time SpaceX will have performed those procedures. Crew Dragon’s uncrewed demonstration mission (DM-1) is currently scheduled for NET March 2nd, although there is a high probability that it will slip at least a few more days into March, if not further. Prior to its latest March 2nd launch target, Crew Dragon was expected to launch sometime in mid-to-late January as of December 2018, a date that has effectively remained 30+ days away ever since.
It’s ambiguous what the causes of those delays are and SpaceX and NASA clearly have no interest in directly tackling an explanation, but the most likely reason can be found in a painfully mundane reality: paperwork, worsened by a record-length US goverment shutdown. While both partners are likely culpable in some way, the fact remains that SpaceX has a long history of doing difficult things faster and cheaper than the old guard perceives as possible, while NASA has its own decades-long history of doing difficult things with extreme caution (for better or for worse).
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- The second (and third) flight of Falcon Heavy is even closer to reality as the first new side booster heads to Florida after finishing static fire tests in Texas. (Reddit /u/e32revelry)
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- SpaceX Facebook group member Joshua Murrah captured two great photos of the second Falcon Heavy side booster to arrive in Florida in the last month. (Joshua Murrah, 01/17/19)
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- SpaceX Facebook group member Joshua Murrah also captured what is likely the third Falcon Heavy booster’s Florida arrival. (Joshua Murrah, 02/11/19)
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- Falcon Heavy ahead of its inaugural launch. (SpaceX)
With any luck, Crew Dragon will successfully launch into orbit for the first time in the first several days of March, leaving enough buffer for SpaceX to rapidly integrate, checkout, and static-fire Falcon Heavy for an operational launch debut – carrying communications satellite Arabsat 6A – near the end of March. If all goes well, Falcon Heavy’s third launch – the USAF’s second Space Test Program mission (STP-2) – could occur as early as April 2019, potentially just a month after Flight 2.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
