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SpaceX Falcon Heavy to launch NASA ocean moon explorer, saving the US billions
In a move that’s likely to save the US taxpayer several billion dollars over the next few years, NASA has carefully extricated a mission to one of Jupiter’s ocean moons from the claws of its own Space Launch System (SLS) rocket.
Known as Europa Clipper, the six metric ton (~13,300 lb) spacecraft will instead launch on a SpaceX Falcon Heavy rocket for less than $180M. Had Falcon Heavy not been ready or NASA shied away from the challenge of switching launch vehicles, sending the ~$4.25 billion orbiter to Jupiter could have easily added more than $3 billion to the mission’s total cost. Instead, Europa Clipper will be able to launch one or two years earlier than SLS would have been ready and at a cost that’s practically a rounding error relative to the alternative.
Measuring approximately 3100 km (~1940 mi) in diameter, Europa is approximately 10% smaller and 30% less massive than Earth’s Moon. Both are similar balls of rock with solid metallic cores. However, based on observations taken over decades by spacecraft and Earth-based telescopes, odds are good that Europa also has a vast liquid water ocean insulated by 10-30 km (6-20 mi) of ice so cold that it’s as hard as granite.
Scientists estimate that Europa’s saltwater ocean is dozens to 100+ km (~62 mi) deep, covers the moon’s entire surface, and holds more water than all of Earth’s oceans combined. Signs of a liquid ocean under Europa’s crust (and the crust of numerous other outer solar system moons, as it would turn out) were especially surprising because of the implication that those moons possessed vast heat sources. In the case of Europa, it’s believed that Jupiter’s immense gravitational pull and the moon’s close orbit are balanced in such a way that Europa is heated as those tidal forces violently stretch and squeeze its interior.
In an orbit 30% lower than Europa, tidal heating is so aggressive that the moon Io is littered with titanic volcanoes and lava lakes more than 200 km (~120 mi) across – so large that waves have been spotted on its surface with Earth-based telescopes. In short, because Europa appears to be in the right place to have enough – but not too much – tidal heating, it’s believed to be one of the best potential harbors of extraterrestrial life and Europa Clipper’s primary purpose is to pursue that potential astrobiological treasure trove.
Europa Clipper’s history is a truly bizarre one. Championed almost singlehandedly by fundamentalist Christian and former Republican Representative John Culberson, it’s almost certain that the mission would have never come together and never secured enough funding to proceed. Culberson’s singular goal: determine if humanity is (or is not) alone in the universe. If life can independently evolve twice in the same average solar system, the logic goes, it would practically guarantee that life will be omnipresent anywhere we look.
Culberson’s original vision was an orbiter (Clipper) that would effectively scout Europa for a lander that would follow just a few years later. Incredibly, he appears to have all but guaranteed that Europa Clipper will launch. However, he lost a reelection bid in 2018, casting the lander component into limbo before proper funding or commitments could be ascertained. It now seems likely that the future of Europa Lander will depend almost entirely on what Clipper does (or doesn’t) find.
Europa Clipper is now scheduled to launch on an expendable Falcon Heavy rocket no earlier than a two-week window set to open in October 2024. As part of the politicking to secure the billions of dollars needed to fund the mission, Culberson originally shackled Europa Clipper to NASA’s SLS rocket – now half a decade behind schedule and set to cost more than $23 billion before its first launch. However, it appears that SLS is so mismanaged and uncharacterized that even its infamously zealous, pork-motivated Congressional cheerleaders weren’t willing to put up a public fight to retain the SLS rocket’s only confirmed non-human payload.
Ultimately, on launch alone, Falcon Heavy’s Europa Clipper launch will likely save taxpayers more than $2 billion – the likely minimum cost of a single SLS Cargo launch. Due to issues with the rocket, Ars Technica also reports that Europa Clipper and SLS would have required at least $1 billion in modifications and upgrades to safely fly, meaning that choosing SpaceX will likely end up saving NASA more than $3 billion – equivalent to almost three-quarters of the entire Europa Clipper mission’s price tag.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
