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SpaceX’s Falcon Heavy rocket could launch a NASA space station to the Moon
According to NASA, a SpaceX Falcon Heavy rocket (or another commercial heavy-lift launch vehicle) could potentially launch the bulk of a new Moon-orbiting space station in a single go, saving money and reducing risk.
Known as the Gateway, NASA is working to build a tiny space station in an exotic and odd orbit around the Moon. Lacking any clear and pressing purpose, NASA and the Gateway’s proponents have argued that it could serve as a testbed for interplanetary missions, allowing the space agency to figure out how to keep astronauts alive and healthy in deep space. Later, it was proposed as a sort of unwieldy orbital tug and home base for crewed Moon landers, although the Gateway appears to have recently been removed from any plans for mid-2020s Moon landings.
Most likely, the station is being built in order to give NASA’s wildly over-budget, behind-schedule Orion spacecraft and SLS rocket some kind of destination worthy of their gobsmacking $2-3 billion launch cost and $35-40 billion development cost. Regardless, a space station orbiting the Moon – while lacking a clear and present scientific or exploratory reason for its existence – is undeniably cool and exciting and will indeed need to be launched into cislunar space. Previously planned to launch as separate modules that would then rendezvous and dock in at the Moon, NASA has recently decided to switch gears.
As of May 2020, NASA has awarded three critical hardware contracts for Gateway. In 2019, the space agency awarded contracts to Maxar and Northrop Grumman to build the Power and Propulsion Element (PPE) and Habitation and Logistics Outpost (HALO), respectively. As the name suggests, the PPE will feature an exceptionally large ~50 kW solar array and the most powerful electric thrusters ever flown in space, thus supplying Gateway with electricity and propulsion. HALO is a miniscule habitat module also responsible for life support and providing all other basic necessities for astronauts to live in space, all of which will leave a tiny amount of actual habitable volume for those astronauts to live in.
Most recently, NASA also awarded SpaceX a contract to develop a new Dragon XL spacecraft that will launch on Falcon Heavy and autonomously resupply the lunar space station at least twice, should Gateway actually make it to launch.
The notional plan is to eventually expand the habitable volume of the station from living in a large SUV to something more like a small studio apartment, a bit less than a third as large as the International Space Station (ISS) in a best-case scenario. The ISS is designed to support at least six astronauts simultaneously and has done so for almost two decades, albeit only with the help of resupply missions launched from Earth every 2-3 months. Indeed, the plan is to send up to four astronauts to the Gateway for no more than 90 days a year.
Two birds, one stone; two eggs, one basket
Originally, NASA wanted to launch the PPE and HALO modules – together representing the absolute bare minimum needed to build a functional Gateway – on separate commercial rockets in 2022 and 2023, respectively. Now, according to NASA associate administrator Doug Loverro, the space agency has made the decision to launch both modules simultaneously on the same commercial rocket.
This decision was made in large part because it makes sense from a technical simplicity and overall efficiency standpoint but also because several commercial launch vehicles – either currently operational or soon to be – are set to debut extremely large payload fairings. As a combined payload, the Gateway PPE and HALO modules would be too big for just about any existing launch vehicle, while the tiny handful it might fit in lack the performance needed to send such a heavy payload to the Moon.
Falcon Heavy apparently has the performance needed, as NASA used the rocket and a new stretched fairing developed by SpaceX for military customers as a baseline to determine whether PPE and HALO could launch together. Given that NASA could have technically used any of the vehicles expected to have large payload fairings for that analysis, the explicit use and mention of Falcon Heavy rather strongly suggests that the SpaceX rocket is a front runner for the new combined launch contract. This isn’t exactly surprising, given that the massive rocket has already completed three successful launches and will attempt at least another four missions between now and 2023.
Of the other launch vehicles expected to feature large fairings capable of supporting the combined PPE/HALO payload, ULA’s Vulcan Centaur rocket is scheduled to launch for the first time in July 2021, while Blue Origin’s New Glenn is unlikely to launch before late 2021. Northrop Grumman is also developing the Omega rocket with a large fairing, although it’s unlikely to have the performance needed for the unique Gateway payload. As such, by 2023, Falcon Heavy will almost certainly have a record of launches well out of reach of other prospective PPE/HALO launch competitors. For obvious reasons, putting both modules of a space station on a single launch raises the stakes, making it more critical than ever than risk be reduced where it can be – especially important for launch operations.
Notionally including Gateway’s PPE and HALO, Falcon Heavy now has as many as nine launches on contract (or nearly so) over the next five or so years. It’s extraordinarily unlikely that any of Falcon Heavy’s prospective competitors will be able to get close to the SpaceX rocket’s flight history by 2023, effectively making Falcon Heavy the de facto choice for NASA from an apolitical, technical perspective.
SpaceX executed its first Falcon 9 launch since going public on June 15, a routine yet symbolically powerful Starlink mission from Vandenberg Space Force Base in California.
Liftoff of the Falcon 9 booster B1093, on its 14th flight, occurred at approximately 8:34 a.m. PDT from Space Launch Complex 4E (SLC-4E), deploying 24 Starlink V2 Mini Optimized satellites into low-Earth orbit.
The first stage successfully landed on the droneship “Of Course I Still Love You” in the Pacific Ocean, underscoring the company’s unmatched reusability track record.
Watch Falcon 9 launch 24 @Starlink satellites to orbit from California https://t.co/meDwb05qOE
— SpaceX (@SpaceX) June 15, 2026
This mission comes just three days after SpaceX’s historic IPO on June 12, which shattered records as the largest ever. The company raised $75 billion by pricing shares at $135, with trading under ticker SPCX on Nasdaq opening at $150 and closing at $160.95—a 19 percent gain—valuing SpaceX at over $2.1 trillion.
The launch highlights the seamless transition from private innovator to public powerhouse. SpaceX, founded in 2002, has revolutionized access to space with over 650 Falcon 9 flights and a massive Starlink constellation now serving millions globally.
As a public company, it faces new pressures: quarterly earnings, shareholder scrutiny, and expectations to accelerate Starship development for Mars ambitions and deeper NASA partnerships. Yet the market response signals strong confidence in its dominance, as launch costs are slashed by 95 percent, rapid satellite deployment, and a backlog of government and commercial contracts.
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
Analysts view today’s flight as business as usual, but it carries extra weight. With shares volatile in early trading days, successful operations reassure investors that core capabilities remain unaffected by public status.
SpaceX now operates under heightened transparency, potentially unlocking capital for ambitious goals like Starship orbital tests and global broadband expansion.
Challenges loom, including regulatory hurdles for megaconstellations, competition in reusable rockets, and orbital debris concerns. Nevertheless, this morning’s flawless execution reinforces SpaceX’s trajectory.
As Musk often notes, the company’s mission—to make humanity multiplanetary—now aligns with Wall Street’s growth demands. The stars, it seems, are aligning for both.
Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
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