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SpaceX Falcon Heavy to launch Elon Musk’s Tesla Roadster into Mars orbit
While it initially appeared to be an Ambien-induced Twitter troll from the famous CEO, Elon Musk has announced that the inaugural launch of SpaceX’s Falcon Heavy, now aiming for January 2018, will carry his personal cherry red Tesla Roadster as cargo.
Musk’s classic embellishments and hyperbole triggered some understandable skepticism, claiming that the Tesla would head to Mars while playing David Bowie’s “Space Oddity,” and would remain in deep space for “a billion years” if it survived the launch.
Payload will be my midnight cherry Tesla Roadster playing Space Oddity. Destination is Mars orbit. Will be in deep space for a billion years or so if it doesn’t blow up on ascent.
— Elon Musk (@elonmusk) December 2, 2017
While the Mars and “Space Oddity” aspects have yet to be verified, SpaceX’s head of new product introduction, Joy Dunn, subtweeted Musk’s original announcement, assuaging any doubts about the claim’s legitimacy. Much remains unknown, but the information from Dunn and Musk points to a humorous heavy payload being placed into a high Earth orbit, if not on a trajectory to Mars, and will feature plenty of camera coverage in space.
@beeberunner @nextspaceflight oh this is legit and of course there will be cameras!
— Darby Dunn (@RocketJoy) December 2, 2017
In all fairness, sending a Roadster to Mars would be par for the course for Musk and SpaceX, who in a frankly underappreciated turn of events sent a massive wheel of cheese into orbit with the first launch of a Dragon spacecraft.
SpaceX intends to attempt recovery of all three first stages of the first Falcon Heavy, with the two side boosters landing at Cape Canaveral’s LZ-1, and the center core landing aboard the Of Course I Still Love You droneship. The attempted recovery of all three cores would appear to preclude the possibility of a Mars mission, as it is understood that Falcon Heavy’s payload to Mars in its fully reusable configuration would be ~4000kg. Sending a 1500kg Roadster, especially one stripped of its battery, is still within the realm of possibility, but the burden would be on Falcon 9’s second stage to survive the several month long coast period between Earth and Mars.
Elon Musk with a comical grin while sitting in his red Tesla Roadster. (SFGate)
In the meantime, we can speculate with all due haste as to what the first space-faring Tesla Roadster (confirmed to be Roadster 1.0) will carry on its exceptional journey.
One can imagine that the footage garnered along the way would be all the advertising material Tesla could ever possibly need for the indefinite future, particularly for the company’s next generation Roadster.
Many giddy Twitter and Reddit users almost immediately let loose a stream of potential ridiculous slogans: “the first production car to orbit Mars,” “new Tesla Roadster upgrade has a range of 54 million kilometers,” “Fastest production car,” etcetera. Comic relief aside, the sheer shock value of orbital sunrise or even Mars from the cockpit of a Tesla Roadster certainly can’t be denied outright, even if the absurdity is rather high.
Time will tell if SpaceX has chosen to risk a more productive use of Falcon Heavy’s inaugural launch, perhaps as soon as next month. While it was later removed at the request of SpaceX, a photo taken Thursday by California-based space journalist Sandy Mazza showed Falcon Heavy’s second stage and all three first stage boosters preparing for launch inside the Horizontal Integration Facility (HIF) at LC-39A. The public will almost undoubtedly get its first view of an integrated Falcon Heavy within the next few weeks, certainly before Christmas if things go as planned.
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
