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SpaceX’s Falcon Heavy rocket back in action after a three-year hiatus
Update: The US Space Systems Command says that SpaceX’s first direct launch to geosynchronous orbit was a “simply outstanding” success, safely deploying several satellites more than 36,000 kilometers (~22,400 mi) above the Earth’s surface.
The success of the US Space Force’s USSF-44 mission means that SpaceX’s Falcon Heavy rocket is now one of just a handful of operational rockets in the world that has demonstrated the ability to launch satellites directly to geosynchronous orbit. More importantly, it’s one of just three US rockets with that established capability. The other two rockets – ULA’s Atlas V and Delta IV – will cease to be available for US military missions by the end of 2023, meaning that Falcon Heavy may briefly become the only rocket in the world able to launch certain US military missions until ULA’s next-generation Vulcan rocket is ready to prove itself.
SpaceX’s Falcon Heavy has continued a streak of successful dual-booster landings during its first attempted launch directly to geosynchronous orbit, a mission that was also the rocket’s first launch in more than three years.
Known as USSF-44 and initially scheduled to launch more than two years ago, the US Space Force mission finally lifted off on November 1st, 2022 after relentless payload delays. By mid-2021, the hardware required for SpaceX’s first Falcon Heavy launch since June 2019 – mainly three new first-stage boosters – had finished qualification testing and been shipped to Florida in anticipation of a late-2021 or early-2022 launch. That launch never came.
Only in November 2022 did most or all of USSF-44’s payloads finally come together, resulting in a gap of more than 40 months between Falcon Heavy launches as practically every other payload assigned to the rocket in the interim experience their own significant delays. Regardless, on November 1st, Falcon Heavy lifted off for the fourth time and performed flawlessly for the nine minutes the US Space Force allowed SpaceX’s webcast to continue.
Over the course of those nine minutes, Falcon Heavy’s twin side boosters – both flying for the first time – helped send the rest of the rocket on its way to space before separating from the center core, upper stage, and payload to boost back towards the Florida coast. Less than eight minutes after liftoff, they safely touched down seconds apart at SpaceX’s LZ-1 and LZ-2 landing zones. Lacking grid fins or landing legs, Falcon Heavy’s intentionally-expendable center core (middle booster) continued burning for another 90 seconds and only separated from the upper stage after reaching a speed of almost four kilometers per second (8,900 mph) – a new record for a SpaceX rocket booster.
The center core, B1066, was likely obliterated when it reentered Earth’s atmosphere traveling at approximately 50% of orbital velocity. Side boosters B1064 and B1065, however, will be rapidly refurbished for a “future US Space Force mission” that SpaceX – perhaps incorrectly – says could follow USSF-44 as early as “later this year.” Unless SpaceX has received an additional USSF launch contract in secret, the company’s next USSF mission appears to be USSF-67, which the US Space Systems Command reported could launch as early as January 2023 in their latest press release [PDF]. USSF-44 and USSF-67 are technically set to launch in the same US fiscal year but not the same calendar year.
USSF-44 is SpaceX’s first direct geosynchronous launch, meaning that Falcon Heavy is attempting to deliver the US military’s payloads to a circular geosynchronous orbit (GEO) approximately 36,000 kilometers (~22,400 mi) above Earth’s surface. “Geosynchronous” refers to the fact that a spacecraft’s orbital velocity matches Earth’s rotational velocity at that altitude, making it a popular destination for communications and Earth observation satellites that want to observe the same region of Earth all the time. Ordinarily, to simplify the rocket’s job, most GEO-bound satellites are launched into an elliptical geosynchronous or geostationary transfer orbit (GTO) and use their own propulsion to circularize that ellipse.
On a direct-to-GEO launch, the rocket does almost all of the work. After reaching a parking orbit in Low Earth Orbit (LEO), Falcon Heavy’s upper stage likely completed a second burn to geosynchronous transfer orbit. Then, while conducting a complex ballet of thermal management and tank pressure maintenance to prevent all of its cryogenic liquid oxygen (LOx) from boiling into gas and its refined kerosene (RP-1) from freezing into an unusable slush, the upper stage must coast ‘uphill’ for around five or six hours.
Over that journey from an altitude of about 300 kilometers to 36,000 kilometers, in addition to the above tasks, the upper stage must also survive passes through both of Earth’s radiation belts. At apogee, Falcon S2 must reignite its Merlin Vacuum engine for around one or two minutes to reach a circular geosynchronous orbit. Payload deployment will follow and could last anywhere from a few minutes to an hour. Finally, to be a dutiful space tenant, Falcon’s upper stage must complete at least one or two more burns to reach its final destination: a graveyard orbit a few hundred kilometers above GEO.
SpaceX’s third Falcon Heavy launch, a US Air Force mission called STP-2, was a partial dry-run of direct-to-GEO launch – albeit in low Earth orbit (LEO) instead of LEO, GTO, and GEO. During STP-2, Falcon Heavy’s upper stage completed four successful burns in three and a half hours. USSF-44 is significantly more challenging by most measures but not entirely outside of SpaceX’s range of experience. In addition to STP-2, Falcon 9 upper stages have conducted a few long-duration coast tests after completing unrelated primary missions.
In statements made to Spaceflight Now, the US Space Systems Command said that USSF-44’s two main payloads are a pair of propulsive kick stages and payload platforms, one – LDPE-2 – supplied by Northrop Grumman and the other – the “Shepherd Demonstration” – a mystery. LDPE-2 will reportedly carry three hosted payloads and deploy three rideshare satellites: likely two Lockheed Martin LINUSS-A cubesats and Millenium Space Systems’ TETRA-1. All three rideshare satellites are designed to demonstrate various new technologies, ranging from propulsion systems to avionics.
Rewatch SpaceX’s USSF-44 Falcon Heavy launch here.
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
SpaceX’s IPO might arrive sooner than you think
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
What is Digital Optimus? The new Tesla and xAI project explained
