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SpaceX’s Falcon Heavy rocket back in action after a three-year hiatus
Update: The US Space Systems Command says that SpaceX’s first direct launch to geosynchronous orbit was a “simply outstanding” success, safely deploying several satellites more than 36,000 kilometers (~22,400 mi) above the Earth’s surface.
The success of the US Space Force’s USSF-44 mission means that SpaceX’s Falcon Heavy rocket is now one of just a handful of operational rockets in the world that has demonstrated the ability to launch satellites directly to geosynchronous orbit. More importantly, it’s one of just three US rockets with that established capability. The other two rockets – ULA’s Atlas V and Delta IV – will cease to be available for US military missions by the end of 2023, meaning that Falcon Heavy may briefly become the only rocket in the world able to launch certain US military missions until ULA’s next-generation Vulcan rocket is ready to prove itself.
SpaceX’s Falcon Heavy has continued a streak of successful dual-booster landings during its first attempted launch directly to geosynchronous orbit, a mission that was also the rocket’s first launch in more than three years.
Known as USSF-44 and initially scheduled to launch more than two years ago, the US Space Force mission finally lifted off on November 1st, 2022 after relentless payload delays. By mid-2021, the hardware required for SpaceX’s first Falcon Heavy launch since June 2019 – mainly three new first-stage boosters – had finished qualification testing and been shipped to Florida in anticipation of a late-2021 or early-2022 launch. That launch never came.
Only in November 2022 did most or all of USSF-44’s payloads finally come together, resulting in a gap of more than 40 months between Falcon Heavy launches as practically every other payload assigned to the rocket in the interim experience their own significant delays. Regardless, on November 1st, Falcon Heavy lifted off for the fourth time and performed flawlessly for the nine minutes the US Space Force allowed SpaceX’s webcast to continue.
Over the course of those nine minutes, Falcon Heavy’s twin side boosters – both flying for the first time – helped send the rest of the rocket on its way to space before separating from the center core, upper stage, and payload to boost back towards the Florida coast. Less than eight minutes after liftoff, they safely touched down seconds apart at SpaceX’s LZ-1 and LZ-2 landing zones. Lacking grid fins or landing legs, Falcon Heavy’s intentionally-expendable center core (middle booster) continued burning for another 90 seconds and only separated from the upper stage after reaching a speed of almost four kilometers per second (8,900 mph) – a new record for a SpaceX rocket booster.
The center core, B1066, was likely obliterated when it reentered Earth’s atmosphere traveling at approximately 50% of orbital velocity. Side boosters B1064 and B1065, however, will be rapidly refurbished for a “future US Space Force mission” that SpaceX – perhaps incorrectly – says could follow USSF-44 as early as “later this year.” Unless SpaceX has received an additional USSF launch contract in secret, the company’s next USSF mission appears to be USSF-67, which the US Space Systems Command reported could launch as early as January 2023 in their latest press release [PDF]. USSF-44 and USSF-67 are technically set to launch in the same US fiscal year but not the same calendar year.
USSF-44 is SpaceX’s first direct geosynchronous launch, meaning that Falcon Heavy is attempting to deliver the US military’s payloads to a circular geosynchronous orbit (GEO) approximately 36,000 kilometers (~22,400 mi) above Earth’s surface. “Geosynchronous” refers to the fact that a spacecraft’s orbital velocity matches Earth’s rotational velocity at that altitude, making it a popular destination for communications and Earth observation satellites that want to observe the same region of Earth all the time. Ordinarily, to simplify the rocket’s job, most GEO-bound satellites are launched into an elliptical geosynchronous or geostationary transfer orbit (GTO) and use their own propulsion to circularize that ellipse.
On a direct-to-GEO launch, the rocket does almost all of the work. After reaching a parking orbit in Low Earth Orbit (LEO), Falcon Heavy’s upper stage likely completed a second burn to geosynchronous transfer orbit. Then, while conducting a complex ballet of thermal management and tank pressure maintenance to prevent all of its cryogenic liquid oxygen (LOx) from boiling into gas and its refined kerosene (RP-1) from freezing into an unusable slush, the upper stage must coast ‘uphill’ for around five or six hours.
Over that journey from an altitude of about 300 kilometers to 36,000 kilometers, in addition to the above tasks, the upper stage must also survive passes through both of Earth’s radiation belts. At apogee, Falcon S2 must reignite its Merlin Vacuum engine for around one or two minutes to reach a circular geosynchronous orbit. Payload deployment will follow and could last anywhere from a few minutes to an hour. Finally, to be a dutiful space tenant, Falcon’s upper stage must complete at least one or two more burns to reach its final destination: a graveyard orbit a few hundred kilometers above GEO.
SpaceX’s third Falcon Heavy launch, a US Air Force mission called STP-2, was a partial dry-run of direct-to-GEO launch – albeit in low Earth orbit (LEO) instead of LEO, GTO, and GEO. During STP-2, Falcon Heavy’s upper stage completed four successful burns in three and a half hours. USSF-44 is significantly more challenging by most measures but not entirely outside of SpaceX’s range of experience. In addition to STP-2, Falcon 9 upper stages have conducted a few long-duration coast tests after completing unrelated primary missions.
In statements made to Spaceflight Now, the US Space Systems Command said that USSF-44’s two main payloads are a pair of propulsive kick stages and payload platforms, one – LDPE-2 – supplied by Northrop Grumman and the other – the “Shepherd Demonstration” – a mystery. LDPE-2 will reportedly carry three hosted payloads and deploy three rideshare satellites: likely two Lockheed Martin LINUSS-A cubesats and Millenium Space Systems’ TETRA-1. All three rideshare satellites are designed to demonstrate various new technologies, ranging from propulsion systems to avionics.
Rewatch SpaceX’s USSF-44 Falcon Heavy launch here.
SpaceX executed its first Falcon 9 launch since going public on June 15, a routine yet symbolically powerful Starlink mission from Vandenberg Space Force Base in California.
Liftoff of the Falcon 9 booster B1093, on its 14th flight, occurred at approximately 8:34 a.m. PDT from Space Launch Complex 4E (SLC-4E), deploying 24 Starlink V2 Mini Optimized satellites into low-Earth orbit.
The first stage successfully landed on the droneship “Of Course I Still Love You” in the Pacific Ocean, underscoring the company’s unmatched reusability track record.
Watch Falcon 9 launch 24 @Starlink satellites to orbit from California https://t.co/meDwb05qOE
— SpaceX (@SpaceX) June 15, 2026
This mission comes just three days after SpaceX’s historic IPO on June 12, which shattered records as the largest ever. The company raised $75 billion by pricing shares at $135, with trading under ticker SPCX on Nasdaq opening at $150 and closing at $160.95—a 19 percent gain—valuing SpaceX at over $2.1 trillion.
The launch highlights the seamless transition from private innovator to public powerhouse. SpaceX, founded in 2002, has revolutionized access to space with over 650 Falcon 9 flights and a massive Starlink constellation now serving millions globally.
As a public company, it faces new pressures: quarterly earnings, shareholder scrutiny, and expectations to accelerate Starship development for Mars ambitions and deeper NASA partnerships. Yet the market response signals strong confidence in its dominance, as launch costs are slashed by 95 percent, rapid satellite deployment, and a backlog of government and commercial contracts.
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
Analysts view today’s flight as business as usual, but it carries extra weight. With shares volatile in early trading days, successful operations reassure investors that core capabilities remain unaffected by public status.
SpaceX now operates under heightened transparency, potentially unlocking capital for ambitious goals like Starship orbital tests and global broadband expansion.
Challenges loom, including regulatory hurdles for megaconstellations, competition in reusable rockets, and orbital debris concerns. Nevertheless, this morning’s flawless execution reinforces SpaceX’s trajectory.
As Musk often notes, the company’s mission—to make humanity multiplanetary—now aligns with Wall Street’s growth demands. The stars, it seems, are aligning for both.
Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
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