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SpaceX fires Falcon Heavy’s 27 booster engines ahead of “most difficult launch ever”
For the third time ever, SpaceX has successfully performed a critical static-fire test of an integrated Falcon Heavy, briefly igniting all 27 of its Merlin 1D engines to verify the health and readiness of the rocket.
Per SpaceX’s official confirmation, a “quick-look” inspection of static fire telemetry has indicated that the company’s Falcon Heavy rocket is ready for its second launch in less than three months, a milestone that could also allow both flight-proven side boosters to tie SpaceX’s own record for booster turnaround. Falcon Heavy Flight 3 is now scheduled to launch the US Air Force’s Space Test Program 2 (STP-2) mission no earlier than 11:30 pm ET (03:30 UTC), June 24th. According to SpaceX CEO Elon Musk, the mission will unequivocally be the company’s “most difficult launch ever”.
Coincidentally, on top of being Falcon Heavy’s first scheduled night launch, STP-2 has now also marked the massive rocket’s first nighttime static fire. During this critical test, Falcon Heavy briefly ignites all 27 of its three boosters’ Merlin 1Ds and throttles the engines up to full thrust, much like airliners sometimes set their brakes and throttle up before attempting to take off. The difference between Falcon Heavy and passenger aircraft is nevertheless rather significant, given that Falcon Heavy produces ~15x the thrust of an A380 – the world’s most powerful mass-produced passenger aircraft – at liftoff: 22,820 kN (5.1M lbf) to the massive jet’s meager 1,440 kN (0.3M lbf).
Despite all of that thrust, Falcon Heavy is held down during static fire by eight accurately-named hold-down clamps, themselves a part of a massive transport/erector, which is itself anchored directly to Pad 39A’s concrete foundation. In short, Falcon Heavy (and especially Falcon 9) is not going anywhere until those hold-down clamps are explicitly released. Thanks to SpaceX’s avoidance of the solid rocket boosters used by almost every other modern launch vehicle, Falcon 9 and Heavy rockets can abort at any point prior to clamp release, offering a uniquely broad abort capability.
As such, not only does SpaceX’s dedicated pre-launch static fire fully test the rocket’s health, but the same procedure is essentially repeated in the seconds before clamp release during an actual orbital launch attempt. If at any point Falcon 9’s autonomous onboard computer decides that it doesn’t like any of the thousands of channels of telemetry it’s constantly analyzing, it can command an engine shutdown and total launch abort even if all first stage engines have already ignited and reached full thrust. If routine McGregor, TX acceptance testing – also involving a full static fire – is accounted for, every single Falcon 9 booster technically completes three fully-integrated static fires before its inaugural liftoff. Falcon Heavy is slightly different, as each booster is independent test-fired in Texas but the integrated rocket can only perform static fires at Pad 39A.
After those three critical tests, flight-proven Falcon boosters are subjected to the less stringent few-second static fires SpaceX performs at the launch pad 3-7 days before a given launch. With Falcon Heavy Flight 3, the rocket’s center core, upper stage, and payload fairing are all brand new, fresh from either SpaceX’s Hawthorne factory or McGregor acceptance testing. However, both side cores – Block 5 boosters B1052 and B1053 – are flight-proven, having successfully completed their first launches and landings on April 11th, less than 70 days ago.
Set by regular old Falcon 9 boosters, SpaceX’s current record for booster turnaround time (time between two launches) is 71 days (set in June 2018), while the Block 5 upgrade’s record stands at 74 days (set in October 2018). If Falcon Heavy’s STP-2 launch holds strong on June 24th, B1052 and B1053 will simultaneously tie SpaceX’s Block 5 turnaround record. This would be accomplished despite the added pressure from the US Air Force’s decision to use STP-2 as a sort of dress rehearsal for certifying all flight-proven commercial rockets, an honor (and burden) that likely added extra work, oversight, and scrutiny to the process of refurbishing and relaunching B1052 and B1053.
“[T]he US Air Force has decided that STP-2 presents an excellent opportunity to begin the process of certifying flight-proven SpaceX rockets for military launches. The STP-2-related work is more of a preliminary effort for the USAF to actually figure out how to certify flight-proven commercial rockets, but it will still be the first time a dedicated US military mission has flown on a flight-proven launch vehicle. Down the road, the processes set in place thanks – in part – to STP-2 and Falcon Heavy may also apply to aspirational rockets like Blue Origin’s New Glenn and ULA’s “SMART” proposal for Vulcan reuse.”
— Teslarati.com, 06/16/2019
In a last-second surprise, SpaceX updated Falcon Heavy center core B1057’s planned drone ship landing site from a brief 40 km (25 mi) to more than 1240 km (770 mi) off the coast of Florida. SpaceX set its current record for recovery distance less than three months ago during Falcon Heavy’s commercial launch debut, in which Block 5 center core B1055 landed nearly 970 km (600 mi) offshore on drone ship Of Course I Still Love You (OCISLY). If all goes well, B1057 – the second finished Block 5 center core – will absolutely crush its predecessor’s record, implying that the booster will likely be subjected to SpaceX’s most difficult reentry and recovery yet.
For more on what CEO Elon Musk describes as “[SpaceX’s] most difficult launch ever”, check out these previous articles on an unexpected ultra-fast booster reentry and the extraordinary challenge facing Falcon upper stage.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
