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SpaceX fires Falcon Heavy’s 27 booster engines ahead of “most difficult launch ever”
For the third time ever, SpaceX has successfully performed a critical static-fire test of an integrated Falcon Heavy, briefly igniting all 27 of its Merlin 1D engines to verify the health and readiness of the rocket.
Per SpaceX’s official confirmation, a “quick-look” inspection of static fire telemetry has indicated that the company’s Falcon Heavy rocket is ready for its second launch in less than three months, a milestone that could also allow both flight-proven side boosters to tie SpaceX’s own record for booster turnaround. Falcon Heavy Flight 3 is now scheduled to launch the US Air Force’s Space Test Program 2 (STP-2) mission no earlier than 11:30 pm ET (03:30 UTC), June 24th. According to SpaceX CEO Elon Musk, the mission will unequivocally be the company’s “most difficult launch ever”.
Coincidentally, on top of being Falcon Heavy’s first scheduled night launch, STP-2 has now also marked the massive rocket’s first nighttime static fire. During this critical test, Falcon Heavy briefly ignites all 27 of its three boosters’ Merlin 1Ds and throttles the engines up to full thrust, much like airliners sometimes set their brakes and throttle up before attempting to take off. The difference between Falcon Heavy and passenger aircraft is nevertheless rather significant, given that Falcon Heavy produces ~15x the thrust of an A380 – the world’s most powerful mass-produced passenger aircraft – at liftoff: 22,820 kN (5.1M lbf) to the massive jet’s meager 1,440 kN (0.3M lbf).
Despite all of that thrust, Falcon Heavy is held down during static fire by eight accurately-named hold-down clamps, themselves a part of a massive transport/erector, which is itself anchored directly to Pad 39A’s concrete foundation. In short, Falcon Heavy (and especially Falcon 9) is not going anywhere until those hold-down clamps are explicitly released. Thanks to SpaceX’s avoidance of the solid rocket boosters used by almost every other modern launch vehicle, Falcon 9 and Heavy rockets can abort at any point prior to clamp release, offering a uniquely broad abort capability.
As such, not only does SpaceX’s dedicated pre-launch static fire fully test the rocket’s health, but the same procedure is essentially repeated in the seconds before clamp release during an actual orbital launch attempt. If at any point Falcon 9’s autonomous onboard computer decides that it doesn’t like any of the thousands of channels of telemetry it’s constantly analyzing, it can command an engine shutdown and total launch abort even if all first stage engines have already ignited and reached full thrust. If routine McGregor, TX acceptance testing – also involving a full static fire – is accounted for, every single Falcon 9 booster technically completes three fully-integrated static fires before its inaugural liftoff. Falcon Heavy is slightly different, as each booster is independent test-fired in Texas but the integrated rocket can only perform static fires at Pad 39A.
After those three critical tests, flight-proven Falcon boosters are subjected to the less stringent few-second static fires SpaceX performs at the launch pad 3-7 days before a given launch. With Falcon Heavy Flight 3, the rocket’s center core, upper stage, and payload fairing are all brand new, fresh from either SpaceX’s Hawthorne factory or McGregor acceptance testing. However, both side cores – Block 5 boosters B1052 and B1053 – are flight-proven, having successfully completed their first launches and landings on April 11th, less than 70 days ago.
Set by regular old Falcon 9 boosters, SpaceX’s current record for booster turnaround time (time between two launches) is 71 days (set in June 2018), while the Block 5 upgrade’s record stands at 74 days (set in October 2018). If Falcon Heavy’s STP-2 launch holds strong on June 24th, B1052 and B1053 will simultaneously tie SpaceX’s Block 5 turnaround record. This would be accomplished despite the added pressure from the US Air Force’s decision to use STP-2 as a sort of dress rehearsal for certifying all flight-proven commercial rockets, an honor (and burden) that likely added extra work, oversight, and scrutiny to the process of refurbishing and relaunching B1052 and B1053.
“[T]he US Air Force has decided that STP-2 presents an excellent opportunity to begin the process of certifying flight-proven SpaceX rockets for military launches. The STP-2-related work is more of a preliminary effort for the USAF to actually figure out how to certify flight-proven commercial rockets, but it will still be the first time a dedicated US military mission has flown on a flight-proven launch vehicle. Down the road, the processes set in place thanks – in part – to STP-2 and Falcon Heavy may also apply to aspirational rockets like Blue Origin’s New Glenn and ULA’s “SMART” proposal for Vulcan reuse.”
— Teslarati.com, 06/16/2019
In a last-second surprise, SpaceX updated Falcon Heavy center core B1057’s planned drone ship landing site from a brief 40 km (25 mi) to more than 1240 km (770 mi) off the coast of Florida. SpaceX set its current record for recovery distance less than three months ago during Falcon Heavy’s commercial launch debut, in which Block 5 center core B1055 landed nearly 970 km (600 mi) offshore on drone ship Of Course I Still Love You (OCISLY). If all goes well, B1057 – the second finished Block 5 center core – will absolutely crush its predecessor’s record, implying that the booster will likely be subjected to SpaceX’s most difficult reentry and recovery yet.
For more on what CEO Elon Musk describes as “[SpaceX’s] most difficult launch ever”, check out these previous articles on an unexpected ultra-fast booster reentry and the extraordinary challenge facing Falcon upper stage.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
