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SpaceX-launched Uranus mission a top priority of new decadal survey
The National Academies of Sciences, Engineering, and Medicine have published their latest decadal survey of planetary science and astrobiology, revealing a recommendation that NASA prioritize the development of a flagship mission to Uranus baselined to launch on SpaceX’s Falcon Heavy rocket.
Known as the Uranus Orbiter and Probe or UOP, the mission proposal has been under development by a team of NASA, University of California, and Johns Hopkins University scientists and engineers for several years. In fact, a very similar concept ranked third in the Academies’ 2013-2022 decadal survey flagship recommendations, reiterating its central importance and potential value in the eyes of the survey’s dozens of contributors. According to its creators, in its latest iteration, the Uranus Orbiter and Probe have the potential to fully or partially answer 11 of the 12 primary questions the latest Decadal Survey structured itself around.
Additionally, the survey indirectly states that if it weren’t for the existence of one specific technology, it would have been a wash between a mission to Uranus or Neptune. That keystone: SpaceX’s Falcon Heavy rocket.
While the survey’s authors don’t explicitly point to SpaceX in the context of UOP, they do state that “a Uranus mission is favored because an end-to-end mission concept exists that can be implemented in the 2023-2032 decade on currently available launch vehicles.” In reality, there only appears to be one launch vehicle: Falcon Heavy. Three other alternatives do technically exist: United Launch Alliance’s (ULA) Vulcan Centaur, Blue Origin’s New Glenn, and NASA’s own Space Launch System (SLS).
NASA’s Europa Clipper orbiter – originally manifested on SLS but later moved to SpaceX’s Falcon Heavy to avoid major launch delays – has helped demonstrate that SLS isn’t viable for non-Artemis Program missions without massive production improvements and significant workarounds or design changes. While capable in many regards, Blue Origin’s reusable New Glenn rocket appears to have extremely poor performance beyond Earth orbit – well below what UOP requires – and is unlikely to launch before 2024 or 2025. It’s possible that an expendable New Glenn could suffice but Blue Origin has never mentioned the option and, even then, the rocket’s expendable performance could still fall short.
Finally, ULA’s expendable Vulcan Centaur rocket has yet to launch and its debut could easily slip into 2023. More importantly, according to official information provided by the company to a NASA-run performance calculator, even Vulcan’s most capable variant (VC6) with six solid rocket boosters (SRBs) simply doesn’t have the performance required to launch the Uranus Orbiter and Probe (7235 kg / 15,950 lb) on seven of the mission’s preferred trajectories. For three other secondary windows, Vulcan could potentially launch UOP but only with the inclusion of a Venus gravity assist that would require significant design changes to protect the spacecraft while traveling much closer to the sun.
According to NASA’s calculator, a fully-expendable Falcon Heavy rocket with a standard payload fairing could launch around 8.5-10 tons (18,700-22,000 lb) to UOP’s preferred trajectories, leaving a very healthy margin for spacecraft weight gain or launch underperformance and likely enabling a longer launch window for each opportunity.
If NASA agrees with the survey’s conclusions, decides to develop the Uranus Orbiter and Probe, and also plans on the Academies’ optimistic assumption of an ~18% budget increase on average from 2023 to 2032, work towards a preferred 2031 launch window could begin in earnest as early as 2024. Comprised of a namesake Orbiter and Probe, UOP would arrive in orbit around Uranus in late 2044 or early 2045 weighing around five metric tons (~11,000 lb). The primary science mission would begin by deploying a small atmospheric probe to directly analyze the composition and behavior of the planet’s exotic atmosphere, which is believed to be volatile, prone to vast and violent storms, and host to some of the most extreme winds in the solar system. The probe would weigh ~270 kilograms (~600 lb) and is only expected to survive for a few hours at most.
The orbiter, however, would continue on to tour the Uranian system for at least four years, observing and studying the ice giant and its rings, magnetosphere, and 27+ moons. Uranus itself resides in what may be the most common class of exoplanets in the universe, making a close study of it invaluable for exoplanet science as a whole. It’s also possible that – like several moons around Saturn and Jupiter – one or more Uranian moons have liquid water oceans created by tidal heating, adding to the list of extraterrestrial bodies that might feature habitable environments or alien life.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
