On the heels of SpaceX’s last launch of 2021, which rounded out a record-breaking year and marked the 100th successful Falcon booster landing, the time has come to look at what the new year might hold for the world’s most prolific commercial launch provider and its workhorse rockets.
Thanks in part to a number of delays that pushed a significant portion of SpaceX’s planned 2021 launches into next year, the company’s 2022 launch manifest is bigger than any other year in its already impressive history. In 2021, having completed 31 orbital launches, SpaceX’s Falcon 9 was the single most launched rocket in the world – beating out several Russian and Chinese rockets operated by each country’s national space agency. On its own, Falcon 9 launched six more times than the entire country of Russia.
However, despite how impressive SpaceX’s performance was this year, all evidence suggests that 2022 could see almost twice as many Falcon launches as 2021.
That information comes from unofficial manifests maintained by fans and followers, who collate dozens of different reports, press releases, and rumors to create a rough picture of upcoming launch plans. Of course, the farther away any given launch is; the more likely it will be significantly delayed. Even official information from SpaceX itself would not be able to accurately predict how many launches it will conduct over a year or more, but the manifests are still useful tools for rough predictions.
In general, short of a major launch failure grounding a given rocket or some other unforeseen catastrophe (2021’s semiconductor supply issues, for example), unofficial manifests have been maybe 60-80% accurate. In the case of 2022, two such well-maintained manifests agree that SpaceX has approximately 40 launches currently scheduled next year – including up to 5 Falcon Heavy missions and at least 35 Falcon 9 launches. SpaceX has never had more launches scheduled in a single year. Simultaneously, after SpaceX’s 2021 performance, 2022 is the first time it’s been possible to seriously believe that the company might actually be able to complete 40 commercial launches in one year. And even then, that figure is still only part of the story.
Starlink
In 2021, SpaceX completed 17 successful dedicated Starlink missions, launching just shy of 1000 satellites – 989 to be exact – in a single year. In the first five months of 2021, before unknown issues caused an unintended Starlink launch hiatus, SpaceX completed 13 of those dedicated Starlink launches. In other words, if satellite production had kept up with SpaceX’s Falcon fleet, the company was technically on track to complete more than 30 Starlink launches in a single year, which – combined with all other missions – would have amounted to a total of 43 launches in 2021.
That specificity is important because – save for a single Starlink mission – the ~40 commercial launches on SpaceX’s 2022 manifest entirely exclude Starlink launches. Given that skipping or intentionally throttling a full year of Starlink launches is simply out of the question for SpaceX, that means that the company has approximately 40 commercial missions to launch on top of one or two dozen potential Starlink V1.5 missions. Assuming that Starlink V1.5 production remains somewhat constrained relative to Starlink V1.0, which peaked at an implied average of more than 1800 satellites per year in H1 2021, it might be reasonable to expect up to 20 (rather than 30) Starlink V1.5 launches in 2022 if production remains steady.
Combined, that means that SpaceX’s nominal 2022 manifest might actually include up to 60 Falcon launches. The question, then, is whether there is any chance at all for SpaceX to actually complete an average of more than one launch per week next year. Conveniently, SpaceX itself seemingly answered that question just this month. In December 2021, the company – pushing all three of its orbital pads to their limits – completed a record five Falcon 9 launches. Technically, it actually completed those five launches in a mere 19 days. Including NASA’s DART mission, which SpaceX launched on November 24th, the company ultimately launched six Falcon 9 rockets in less than four weeks (27 days).
Given the company’s recent cadence records and the turnaround records of each of the three pads used to achieve them, it’s clear that SpaceX could technically repeat that feat – a burst of five launches in 3-4 weeks – every month. Obviously, that’s easier said than done and it’s inherently unlikely for a record-breaking monthly launch cadence to become the norm immediately after, but the achievement still demonstrates that SpaceX is technically capable of launching five times in three weeks and then being ready to do so again by the start of the next month.
Averaged over 2022, 5 launches per month would equate to 60 launches per year. In other words, while unlikely, it’s by no means impossible for SpaceX to replicate 2021’s Starlink launch cadence and simultaneously complete as many as 40 commercial launches. In reality, a more plausible outcome for 2022 might be 5-10 commercial launches slipping into 2023 and SpaceX ultimately completing around 30-35 commercial launches and ~15 dedicated Starlink missions for a total of 45-50 – still an extraordinary hypothetical achievement by any measure. Going off of recent trends, which have seen SpaceX’s annual cadence grow from 21 (2018) and 26 (2020) to 31 (2021), 35-40 launches would be a still more conservative estimate for 2022.
Regardless, even excluding Starship, the year is set to be quite the spectacle for SpaceX. The 40 commercial missions tentatively on the company’s manifest include two Crew Dragon NASA astronaut launches, one or two private Crew Dragon missions to the International Space Station, up to 3 commercial Moon landers, a Korean Moon orbiter, NASA’s Psyche asteroid explorer, and as many as five or six Falcon Heavy launches.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
