News
SpaceX bids goodbye to older Falcon 9s with Florida ‘jellyfish’ launch spectacle
SpaceX’s final Block 4 Falcon 9 has completed its second and last orbital mission with a spectacular sendoff visible for hundreds of miles along the East Coast, harkening back to “alien invasion” comparisons that followed an equally stunning SpaceX launch from California last December.
Although the Falcon 9 booster was expended in the Atlantic Ocean minutes after launch, its upper stage remains in orbit in an experimental test of its lifespan, while the mission’s flight-proven Cargo Dragon spacecraft separated from the rocket and headed to the International Space Station with a promise of a possible third orbital reuse in 2019. This mission’s Dragon capsule flew for the first time in late 2016 for the CRS-9 mission and spent the two years since then having its heat shield and other major components refurbished or replaced, likely at a cost to SpaceX less than half that of constructing a brand-new Dragon spacecraft.
Falcon 9 B1045 lounges in the Florida summer humidity, hours before its second and final launch. (Tom Cross)
According to Jessica Jensen, SpaceX’s Director of Dragon Mission Management, SpaceX’s Dragon refurbishment team has also gotten considerably more efficient over several years of experience reusing the orbital spacecraft, now up to three reflights of three separate capsules. She noted in the postlaunch conference that – if all major components are healthy upon CRS-15’s early-August return to Earth – this capsule could be refurbished for its third mission in as few as months, which would make it one of the last Dragon 1 launches before the upgraded Dragon 2 begins crewed flights and takes over all cargo missions. After CRS-15, five more of those Cargo Dragon flights remain until CRS-2’s 2020 takeover, all of which will utilize flight-proven capsules.
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- CRS-15’s dramatic pre-dawn launch. (Tom Cross)
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- The extraordinary plume was lit up by the sun before it had risen above the Eastern horizon. (Tom Cross)
Falcon 9, on the other hand, reached a truly historic milestone today for SpaceX – B1045’s second and final flight marks the last rocket SpaceX will fly that does not feature a number of upgrades designed to dramatically improve booster reusability. Known as Falcon 9 Block 5, all future SpaceX missions (at least until BFR’s debut sometime in the early 2020s) will be launched aboard the upgraded rocket. If it works as intended, Block 5 should theoretically enable a rapid and affordable level of reusability never before achieved by Falcon 9 or any other rocket, for that matter.
https://twitter.com/_TomCross_/status/1012694524987092992
While still more than a little disheartening to see a Falcon 9 booster intentionally expended after launch, the spectacle created by B1045’s final flight was fitting, to say the least. Thankfully, the Block 5 takeover of all future SpaceX Falcon 9 and Falcon Heavy launches is likely to also result in a dramatic reduction in SpaceX’s willingness to expend flight-proven rockets after launch. Whereas Block 3 and 4 Falcon 9s were never designed to affordably and safely fly more than two or three times total, minimizing any opportunity cost from expending twice-flown rockets after launch, Block 5 has been purpose-built to allow individual boosters to fly a bare minimum of 10 times with minimal refurbishment and as many as 100 times with regular maintenance. Unless Block 5’s design fails to achieve that level of reusability, SpaceX is extremely unlikely to expend Block 5 boosters unless they have flown a number of times to extract as much value as possible from them.
Up next on SpaceX’s manifest are two back-to-back Falcon 9 Block 5 launches, Iridium-7 from California on July 20 and Telstar 19V from Florida less than 18 hours later. Both Block 5 boosters will be recovered aboard SpaceX’s fleet of drone ships, Just Read The Instructions (JRTI) to the West and Of Course I Still Love You (OCISLY) to the East.
Follow us for live updates, peeks behind the scenes, and photos from Teslarati’s East and West Coast photographers.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
