News
SpaceX urges White House to foster public-private partnerships in space
Earlier this year, the White House announced plans to reestablish the National Space Council (NSC), an advising body that dates back to the creation of NASA in 1958. The council convened for the first time on October 5 and invited several central figures in US spaceflight, including SpaceX’s President and COO Gwynne Shotwell.
In a brief but powerful speech to the Council, Shotwell urged the US Federal government to apply the lessons learned from NASA’s successful private-public partnerships to efforts to expand human presence in Low Earth Orbit and beyond. Those successful partnerships include NASA COTS (Commercial Orbital Transportation Services), which funded SpaceX to develop its Cargo Dragon spacecraft to resupply the ISS, and the Commercial Crew Program (CCP) that funded SpaceX for the development of their crewed Dragon 2 spacecraft. In terms of efficiency and speed, both programs have indeed been extraordinarily successful, despite often maligned delays.
As a brief example of the insignificance of SpaceX’s Commercial Crew delays, one needs to look no further than NASA’s Space Launch System. Described in early 2011 to be pursuing operational readiness no later than December 2016, SLS is now extremely unlikely to conduct its first launch until well into 2020. A reasonable cost estimate spreads the development costs ($30 billion) over 30 years of operations, assumes an optimistic one launch per year for the vehicle, and arrives at an astounding final figure of $5 billion per SLS launch.
The development funds NASA awarded SpaceX for both Cargo Dragon, Falcon 9, and Crew Dragon were estimated to be no more than $7.3 billion from 2006 to the last Cargo Dragon mission currently scheduled for 2024. Even if this figure swells to $10 billion once operational crewed flights to the ISS begin in 2018 or 2019, the entire cost of NASA’s support of SpaceX would equate to two launches of SLS total.
NASA slipped a sly glimpse of Dragon 2 construction into their live coverage SpaceX’s CRS-12 launch. On the left is a Dragon 2 pressure vessel, while on the right is the vehicle’s “trunk”. (NASA)
Shotwell made sure to avoid the topic of SLS entirely, instead choosing to highlight the benefits of cost and speed public-private partnerships could provide for deep space communications and interplanetary cargo transport. This marks the second time that a ranking member of SpaceX has mentioned a possible public-private program for deep space communications, something that will inevitably need to improve as the commercial spaceflight apparatus extends its reach beyond Earth. SpaceX is currently developing satellite technology to enable a massive orbital Internet constellation around Earth, and the company is obviously interested in leveraging that R&D to strengthen Earth-Mars and Earth-Moon networks into a more robust communications backbone. Secretary of Transport Elaine Chao and Secretary of State Rex Tillerson also slipped in words of excitement and interest in SpaceX’s recently revealed concept of point to point Earth transportation with their BFR system.
This meeting of the NSC also focused heavily on the domestic and regulatory apparatus for commercial space operations. Shotwell and Blue Origin’s CEO Bob Smith both suggested that the FAA’s current rules and regulations regarding commercial spaceflight ought to be reviewed and potentially updated to better account for a future of reusable commercial launch vehicles. Shotwell subtly maligned the often-tedious process of applying for FAA launch permits, pointing to the fact that even slight changes to permits would force companies to file entirely new applications, often taking six months or longer. SpaceX, with its rapid development and deployment of reusable rockets and an ever-increasing launch cadence, is more than ever before at odds with the FAA’s slow and unforgiving permitting processes.
SpaceX’s BFR Earth transport concept would undoubtedly clash head-on with the FAA’s current system of rocket regulations. (SpaceX)
Intriguingly, Council members Mike Pence, Mick Mulvaney, and Elaine Chao all expressed a desire to ease the burden of anachronistic regulations on the commercial space industry. More interesting still, the commercial space panel ended with what effectively sounded like a handshake deal between the Vice President, the Secretary of Transportation, and the Director of the Office of Management and Budget to review current commercial spaceflight regulations and report the results of those reviews to the NSC in no more than 45 days.
It remains to be seen if this verbal commitment translates into an official review, but it is at a minimum encouraging to hear ranking members of the current White House administration so openly express support for SpaceX, Blue Origin, Sierra Nevada Corp., and American commercial spaceflight in general.
The First Meeting of the National Space Council can be seen in the embed below.
https://www.youtube.com/watch?v=nh2jVG76S7g
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla lands on Fortune’s 2026 Most Innovative Companies and the Cybercab is why
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
What is Digital Optimus? The new Tesla and xAI project explained
