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SpaceX urges White House to foster public-private partnerships in space
Earlier this year, the White House announced plans to reestablish the National Space Council (NSC), an advising body that dates back to the creation of NASA in 1958. The council convened for the first time on October 5 and invited several central figures in US spaceflight, including SpaceX’s President and COO Gwynne Shotwell.
In a brief but powerful speech to the Council, Shotwell urged the US Federal government to apply the lessons learned from NASA’s successful private-public partnerships to efforts to expand human presence in Low Earth Orbit and beyond. Those successful partnerships include NASA COTS (Commercial Orbital Transportation Services), which funded SpaceX to develop its Cargo Dragon spacecraft to resupply the ISS, and the Commercial Crew Program (CCP) that funded SpaceX for the development of their crewed Dragon 2 spacecraft. In terms of efficiency and speed, both programs have indeed been extraordinarily successful, despite often maligned delays.
As a brief example of the insignificance of SpaceX’s Commercial Crew delays, one needs to look no further than NASA’s Space Launch System. Described in early 2011 to be pursuing operational readiness no later than December 2016, SLS is now extremely unlikely to conduct its first launch until well into 2020. A reasonable cost estimate spreads the development costs ($30 billion) over 30 years of operations, assumes an optimistic one launch per year for the vehicle, and arrives at an astounding final figure of $5 billion per SLS launch.
The development funds NASA awarded SpaceX for both Cargo Dragon, Falcon 9, and Crew Dragon were estimated to be no more than $7.3 billion from 2006 to the last Cargo Dragon mission currently scheduled for 2024. Even if this figure swells to $10 billion once operational crewed flights to the ISS begin in 2018 or 2019, the entire cost of NASA’s support of SpaceX would equate to two launches of SLS total.
NASA slipped a sly glimpse of Dragon 2 construction into their live coverage SpaceX’s CRS-12 launch. On the left is a Dragon 2 pressure vessel, while on the right is the vehicle’s “trunk”. (NASA)
Shotwell made sure to avoid the topic of SLS entirely, instead choosing to highlight the benefits of cost and speed public-private partnerships could provide for deep space communications and interplanetary cargo transport. This marks the second time that a ranking member of SpaceX has mentioned a possible public-private program for deep space communications, something that will inevitably need to improve as the commercial spaceflight apparatus extends its reach beyond Earth. SpaceX is currently developing satellite technology to enable a massive orbital Internet constellation around Earth, and the company is obviously interested in leveraging that R&D to strengthen Earth-Mars and Earth-Moon networks into a more robust communications backbone. Secretary of Transport Elaine Chao and Secretary of State Rex Tillerson also slipped in words of excitement and interest in SpaceX’s recently revealed concept of point to point Earth transportation with their BFR system.
This meeting of the NSC also focused heavily on the domestic and regulatory apparatus for commercial space operations. Shotwell and Blue Origin’s CEO Bob Smith both suggested that the FAA’s current rules and regulations regarding commercial spaceflight ought to be reviewed and potentially updated to better account for a future of reusable commercial launch vehicles. Shotwell subtly maligned the often-tedious process of applying for FAA launch permits, pointing to the fact that even slight changes to permits would force companies to file entirely new applications, often taking six months or longer. SpaceX, with its rapid development and deployment of reusable rockets and an ever-increasing launch cadence, is more than ever before at odds with the FAA’s slow and unforgiving permitting processes.
SpaceX’s BFR Earth transport concept would undoubtedly clash head-on with the FAA’s current system of rocket regulations. (SpaceX)
Intriguingly, Council members Mike Pence, Mick Mulvaney, and Elaine Chao all expressed a desire to ease the burden of anachronistic regulations on the commercial space industry. More interesting still, the commercial space panel ended with what effectively sounded like a handshake deal between the Vice President, the Secretary of Transportation, and the Director of the Office of Management and Budget to review current commercial spaceflight regulations and report the results of those reviews to the NSC in no more than 45 days.
It remains to be seen if this verbal commitment translates into an official review, but it is at a minimum encouraging to hear ranking members of the current White House administration so openly express support for SpaceX, Blue Origin, Sierra Nevada Corp., and American commercial spaceflight in general.
The First Meeting of the National Space Council can be seen in the embed below.
https://www.youtube.com/watch?v=nh2jVG76S7g
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
