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SpaceX’s first Starship booster a step closer as custom parts arrive
While SpaceX remains focused on Starship flight testing as the dust settles from SN8’s launch debut, the company continues to make slow but steady progress building the first Super Heavy booster prototype.
For the most part, SpaceX has learned from trial and error and developed a decent stainless steel rocket manufacturing process by building a dozen Starship prototypes over the last ~12 months, ranging from a lone nosecone tip to stout test tanks and Starship SN8, which launched to 12.5 km (~7.8 mi) earlier this month. Practically identical below the nose, Super Heavy directly benefits from that maturity and is more or less an extended Starship tank section with more engines and bigger legs.
In many ways, Super Heavy can be much simpler than Starship, as a suborbital booster has no need for header tanks, flaps, or a nosecone, and can be much stronger and heavier in all aspects. However, carrying three or more times as propellant as Starship (and carrying Starship itself), Super Heavy also needs to be stronger. All those changes – requiring new design work and new fabrication – take time. In a great sign that most of that work is complete, some of that custom hardware needed to strengthen and power Super Heavy has begun to arrive over the last several weeks.
SpaceX began stacking the first Super Heavy booster (BN1) on November 8th and appears to have more or less paused integration operations after joining eight rings. Production continued apace, however, and no less than five ring sections destined for Super Heavy appeared over the next several weeks. Why assembly slowed down is unclear but it’s reasonable to assume that SpaceX was trying to keep its focus primarily on Starship SN8’s launch debut and the preparation of several other full-scale ships, where early work on Super Heavy could ultimately be for naught if Starship flight tests uncover major design flaws.
Regardless of the reason, BN1 remains eight rings (14.5m/48ft) tall as of December 14th, representing one-fifth of Super Heavy’s full 70-meter (~230 ft) height.
On December 17th, one of the parts unique to Super Heavy unexpectedly appeared in SpaceX’s South Texas shipyard, labeled “B1 FWD PIPE DOME”. The dome was quickly sleeved with a stack of three steel rings with labels confirming that the assembly was Super Heavy BN1’s common tank dome – “common” because it’s shared by both booster propellant tanks. The new dome is unique to all previous Starship domes, featuring a smaller, more reinforced cutout – likely because Super Heavy doesn’t need header tanks.
It also appears to borrow from Starship’s forward dome design, using the same rougher steel normally used to cap off Starship methane tanks.
Unlike Starship common domes, which place a spherical methane header tank at the bottom, Super Heavy’s common dome will have a transfer tube welded directly to its nozzle-like opening. As it turns out, what could be the first Super Heavy methane transfer tube was delivered to Boca Chica late last month.
Unlike Starship transfer tubes, the new plumbing appeared to have a much wider diameter and was delivered in four sections, meshing well with the fact that Super Heavy tanks are roughly twice as tall as Starship’s. Able to support as many as 28 Raptors compared to Starship’s 6, Super Heavy transfer tubes will also need to pump more than five times as much methane per second at full thrust, which could explain the larger diameter.
Finally and perhaps most significantly, aerial photos from RGV Photography appeared to capture the first glimpse of what might be the hardest custom part required by Super Heavy – a thrust structure designed to support up to 28 Raptor engines. On December 10th, casually sitting between Starship Mk1’s remains (on the white concrete mount) and a tent, a flat ring with clear eightfold symmetry and a donut-like cutout large enough to fit a Starship thrust puck with room to spare was easily visible.
The hexagonal symmetry was the main giveaway, matching comments from CEO Elon Musk that Super Heavy’s thrust structure will feature a central ring of eight engines surrounded by an outer ring of up to 20 more Raptors. Assuming the first Super Heavy booster only flies with a few Raptor engines, that sole eight-engine ‘puck’ may be all that SpaceX needs to complete BN1.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
