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SpaceX sets date for first Florida launch of its kind in more than half a century
Argentinian space agency CONAE says that both its SAOCOM 1B satellite and SpaceX are on track for a type of launch that the United States’ East Coast hasn’t supported in more than half a century.
CONAE has revealed that SpaceX aims to launch the ~2800 kg (6200 lb) radar Earth observation satellite into orbit on a Falcon 9 rocket as early as March 30th, 2020 – late next month. With such a light payload, the Falcon 9 booster – presumably reused – will be able to perform a Return to Launch Site (RTLS) recovery, touching down at one of SpaceX’s two Landing Zone (LZ) pads located at Cape Canaveral Air Force Station (CCAFS). While Landing Zone rocket recoveries have become increasingly rare for SpaceX, that’s not actually why the SAOCOM 1B mission is so unique.
Instead, it’s exceptional because it will be the United States’ first East Coast polar launch in nearly six decades. The mission’s “polar” launch profile refers to the fact that the Argentinian radar satellite will ultimately orbit Earth’s poles, effectively perpendicular to more common equatorial orbits. If successful and repeatable, the mission could ultimately spark a new era for CCAFS and Kennedy Space Center (KSC) and raises big questions about the future of California’s Vandenberg Air Force Base (VAFB) — or at least SpaceX’s presence there.
Previously discussed on Teslarati late last year, the story behind why Cape Canaveral stopped polar launches is quite a weird one. A 2008 article in the Naval History Magazine sums up the events nicely.
“In what somewhat inaccurately became known as “the herd shot around the world,” some..falling rocket debris apparently splattered on a Cuban farm and killed a cow. “This is a Yankee provocation,” accused Revolucion, an official Cuban publication, insisting that the rocket was deliberately exploded over the country. Government radio stations cited the incident as further proof that the United States was trying to destroy the regime of Cuban President Fidel Castro. One cow was even paraded in front of the U.S. Embassy in Havana wearing a placard reading “Eisenhower, you murdered one of my sisters.”
Castro filed a complaint at the United Nations, and Washington sheepishly conceded the possibility that “fragments from the rocket booster” could have landed in Cuba. CIA Director George Tenet later quipped somewhat tastelessly that it was “the first, and last, time that a satellite had been used in the production of ground beef.” Further launches overflying Cuba were postponed, and improvements were made to the Cape Canaveral range-safety system. In any case, it was a dejected NRL group that returned to Washington.”
Naval History Magazine – April 2008
That November 1960 launch thus shut down East Coast polar launches to avoid overflying Cuba and raising the country’s ire near the height of Cold War tensions. It’s believed that the Cape actually launched two more semi-polar missions in the mid-1960s, some five years later, but the fact remains that SpaceX’s prospective March 30th, 2020 launch will mark the United States’ first East Coast launch in more than half a century.
Back in October 2019, while SpaceX had effectively confirmed that it would try to move SAOCOM 1B’s launch from California to Cape Canaveral, CCAFS hadn’t fully approved the change or literally reopened the East Coast’s polar launch corridor. Now, given that CONAE has officially announced a specific launch date (March 30th), it seems safe to say that CCAFS has fully given SpaceX the go-ahead for the launch.
While Falcon 9’s upper stage will still technically overfly Cuba over the course of the launch, the combination of a rare ‘dogleg’ maneuver shortly after launch and the fact that said upper stage will be far above the Earth’s surface have effectively mitigated any technical or legal showstoppers. Around eight minutes after liftoff, the mission’s Falcon 9 booster will also attempt to return to Florida and land at SpaceX’s LZ-1 or 2 landing pad. SpaceX’s October 2018 Vandenberg Air Force Base (VAFB) SAOCOM 1A launch coincidentally marked the first-ever use of Landing Zone-4 (LZ-4), a dedicated landing pad built for SpaceX’s West Coast launch site.
If successful, a polar Falcon 9 launch from Cape Canaveral also raises the question: if SpaceX can potentially perform all conceivable launch profiles from its two Florida pads, why go the effort and expense of maintaining a third pad – entirely dedicated to polar launches – in California? Aside from one lone launch six months later, SpaceX’s last California launch occurred in January 2019 and the next one is expected no earlier than November 2020 – and could very well never happen at all. The only plausible reasons to continue launching from SpaceX’s Vandenberg pad would be if Florida’s polar capabilities were somehow limited or if conservative, bureaucratic customers like NASA and the US military were dead-set on their polar missions only launching from semi-arbitrarily selected launch pads.
Without any modifications whatsoever, Falcon Heavy could also immediately begin performing polar launches from Cape Canaveral, whereas SpaceX would likely need tens of millions of dollars and 6-12 months to modify its California pad to support the massive rocket. Perhaps keeping that pad quietly mothballed and flying launch staff in from Florida and Texas for occasional missions is a much smaller ordeal than it seems. Still, the allure (and efficiency) of a one-stop-launch-shop at Cape Canaveral is almost certainly hard to ignore for a company like SpaceX.
For the SAOCOM 1B launch, the next milestone will be the Argentinian satellite’s arrival at SpaceX’s Florida payload processing facilities, likely to occur within the next week. Already, March is lining up to be an exceptionally busy month for SpaceX, with two separate Falcon 9 launches currently scheduled on March 2nd and March 4th and another Starlink mission likely later in the month. With a little luck, SpaceX might be able to end Q1 2020 with its first four-launch month ever.
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News
Tesla launches its coolest gift idea ever just a few weeks after it was announced
“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”
Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.
Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.
The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.
Tesla is going to allow owners to purchase an FSD Subscription for another owner for different month options
You’ll be able to gift FSD to someone! https://t.co/V29dhf5URj
— TESLARATI (@Teslarati) November 3, 2025
Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:
“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”
Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.
Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.
There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.
More people who try the suite are likely to pay for it over the long term.
News
Tesla expands Robotaxi app access once again, this time on a global scale
Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.
Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.
Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.
Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.
The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.
First Look at Tesla’s Robotaxi App: features, design, and more
However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.
So far, these are the areas it is available to download in:
- Japan
- Thailand
- Hong Kong
- South Korea
- Australia
- Taiwan
- Macau
- New Zealand
- Mexico
- U.S.
- Canada
Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.
One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.
A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.
Tesla takes a step towards removal of Robotaxi service’s safety drivers
As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.
Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.
Tesla received a price target boost from Morgan Stanley, according to a new note on Monday morning, but there is some considerable caution also being communicated over the next year or so.
Morgan Stanley analyst Andrew Percoco took over Tesla coverage for the firm from longtime bull Adam Jonas, who appears to be focusing on embodied AI stocks and no longer automotive.
Percoco took over and immediately adjusted the price target for Tesla from $410 to $425, and changed its rating on shares from ‘Overweight’ to ‘Equal Weight.’
Percoco said he believes Tesla is the leading company in terms of electric vehicles, manufacturing, renewable energy, and real-world AI, so it deserves a premium valuation. However, he admits the high expectations for the company could provide for a “choppy trading environment” for the next year.
He wrote:
“However, high expectations on the latter have brought the stock closer to fair valuation. While it is well understood that Tesla is more than an auto manufacturer, we expect a choppy trading environment for the TSLA shares over the next 12 months, as we see downside to estimates, while the catalysts for its non-auto businesses appear priced at current levels.”
Percoco also added that if market cap hurdles are achieved, Morgan Stanley would reduce its price target by 7 percent.
Perhaps the biggest change with Percoco taking over the analysis for Jonas is how he will determine the value of each individual project. For example, he believes Optimus is worth about $60 per share of equity value.
He went on to describe the potential value of Full Self-Driving, highlighting its importance to the Tesla valuation:
“Full Self Driving (FSD) is the crown jewel of Tesla’s auto business; we believe that its leading-edge personal autonomous driving offering is a real game changer, and will remain a significant competitive advantage over its EV and non-EV peers. As Tesla continues to improve its platform with increased levels of autonomy (i.e., hands-off, eyes-off), it will revolutionize the personal driving experience. It remains to be seen if others will be able to keep pace.”
Additionally, Percoco outlined both bear and bull cases for the stock. He believes $860 per share, “which could be in play in the next 12 months if Tesla manages through the EV-downturn,” while also scaling Robotaxi, executing on unsupervised FSD, and scaling Optimus, is in play for the bull case.
Will Tesla thrive without the EV tax credit? Five reasons why they might
Meanwhile, the bear case is placed at $145 per share, and “assumes greater competition and margin pressure across all business lines, embedding zero value for humanoids, slowing the growth curve for Tesla’s robotaxi fleet to reflect regulatory challenges in scaling a vision-only perception stack, and lowering market share and margin profile for the autos and energy businesses.”
Currently, Tesla shares are trading at around $441.
Tesla launches its coolest gift idea ever just a few weeks after it was announced
Tesla expands Robotaxi app access once again, this time on a global scale
