Over the last few weeks, SpaceX’s Florida Starship launch pad construction has made some major progress and the structure that will one day support the first East Coast Starship and Super Heavy flight tests have grown several stories tall and show no signs of slowing down.
In a bid to make what could otherwise be an extremely expensive and time-consuming ordeal much faster and cheaper, SpaceX’s Starship/Super Heavy launch pads will be quite a bit different from the company’s several existing launch pads. This includes Kennedy Space Center’s LC-39A pad, leased and operated by SpaceX for Falcon Heavy and Crew Dragon missions and formerly used for dozens of Space Shuttle launches and all Saturn V Apollo Moon missions.
In a very on-brand move, SpaceX has decided to build Starship’s East Coast orbital pad within the bounds of Pad 39A but without using the pad’s existing launch mount or concrete flame trench. Instead, SpaceX is building a separate steel mount and water-cooled thruster diverter designed to stand up to the fury of a Super Heavy booster without allowing the rocket’s plume to dig a crater in the ground after ever ignition.
While choosing to pursue a dramatically different launch pad design for Starship may at first glance seem risky, SpaceX actually has more than a decade of experience building and operating similar mount and flame diverter setups at its McGregor, Texas rocket development and test facilities. A step further, NASA itself once heavily relied on similar technologies and strategies to rapidly build, test, and fly rockets larger than anything that came before them.
Most notably, the Saturn I rocket that preceded the massive Saturn V used a launch mount and flame diverter that looks quite similar to a conceptual setup SpaceX recently showed off in an updated Starship launch render.
SpaceX’s Starship mount is substantially taller, has gone with steel instead of reinforced concrete, and will have a fixed flame deflector, but the similarities are otherwise significant. Conceptually, both mounts are topped with a flat surface with numerous support arms and a large cutout for the rocket to sit atop and its exhaust to exit through. Similar to Falcon 9, the single-core Super Heavy booster mount shown in SpaceX renders will likely have four hold-down clamps and two tail service masts (TSMs), umbilical connections that supply the rocket with propellant, electricity, connectivity, and any other required fluids.
As described and pictured above, Starship’s Pad 39A launch mount has rapidly grown from a few metal beams into a major structure in just the last few weeks. By rough estimate, the existing mount is already 20 or so meters (70+ ft) tall and has large mounts for the installation of additional structures on top of it, while the conceptual mount shown in SpaceX renders appears to be about 25-30 m (80-100 ft) tall.
In the last few days, technicians have begun installing the first framework of the flame diverter SpaceX will use to prevent Starship from damaging itself or its surroundings during static fires and launches. Given the fact that Starship’s Super Heavy booster – as currently described – will be the single most powerful launch vehicle in history, such a vast amount of energy is not easy to dissipate. To accomplish that task, SpaceX revealed in August 2019 planning documents that the 39A diverter would be water-cooled.
The largest thrust diverter SpaceX has built supports the company’s McGregor, Texas booster test stand and has supported dozens upon dozens of integrated static fire tests. Originally designed to enable integrated triple-booster Falcon Heavy testing, SpaceX ultimately decided not to use that capability but the diverter is still immense, likely measuring at least 15m (50 ft) tall and 10m (33 ft) wide. By building dozens of pipes into the surface and structure of the diverter and filling those pipes with recirculating water, it can survive several minutes of hot rocket exhaust without suffering catastrophic erosion or outright melting.
It’s safe to say that Super Heavy will require a diverter that is far larger still to survive thrust equivalent to more than three Falcon Heavy rockets, but that very diverter and launch mount are already well on their way to completion at SpaceX’s Kennedy Space Center launch pad.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
