News
SpaceX Hyperloop Competition: Top 3 teams duke it out for fastest pod
Hawthorne councilmembers, members of the California Assembly, and Hawthorne Mayor Alex Vargas were in attendance at the headquarters of SpaceX and The Boring Company for their jointly-hosted Hyperloop Competition 2.
The second such Hyperloop competition sponsored by Elon Musk, the eight months that separated them were filled to the brim with press coverage of The Boring Company (TBC), which has begun to seriously develop an experimental tunnel beneath a central street in Hawthorne, CA. Most intriguingly, TBC publicly acknowledged that it is now pursuing the development of its own form of Hyperloop technology, originally developed and released as a white paper by Elon Musk, albeit with tunnels rather than above-ground vacuum tube constructs.
Update: Watch Elon Musk award this team for having the fastest Hyperloop pod at 202 mph
The second competition was focused on one goal, above all others: top speed. The final three teams chosen for testing in SpaceX’s mile-long vacuum tube were as international as ever. Paradigm Hyperloop, a continuation of the Openloop team from Competition 1, is composed of 26 students from the northeastern U.S. and Canada, designed a pod that made use of air bearings to levitate and was intended to travel as fast as 200 mph through SpaceX’s test track. While not yet officially confirmed, a livestream suggested that their pod reached a maximum speed of approximately 100 km/h or 62 mph. While nowhere near its purported top speed, a member of Paradigm Hyperloop said that the team’s pod “levitated perfectly” and that the test generally went great. Their pod was one of the largest, weighing in at almost a metric ton.
SwissLoop, a team of 40 or so students from Swiss university ETH Zurich, developed a pod that levitated with permanent magnets and was propelled by compressed air, sort of like a rocket. SwissLoop’s SpaceX adviser, a mechanical engineer focused on reusing Falcon 9s on normal days, praised the group’s engineering and construction of the pod during a livestream on Facebook. SwissLoop experienced some technical difficulties while Musk waiting to provide the countdown in Swiss German, and he quipped about connectivity issues that the team was having with their pod. Musk later announced that due to those technical difficulties, SwissLoop’s pod would be removed for troubleshooting and WARR Hyperloop would conduct the second live test.
Pod problem. Developing futuristic transport isn't quick. #Hyperloop pic.twitter.com/QJAngYvCbP
— Jack Stewart (@stewart_jack) August 27, 2017
WARR Hyperloop, the victors of the first Competition, prepared their Pod ii to be tested on Sunday afternoon. One of the smallest pods at only 190 lb, the vehicle was intended to have a top speed of approximately 225 mph – a speed it was reported to be capable of reaching in 12 seconds. Designed by students from the Technical University of Munich, the pod was propelled with a 50 kW electric motor connected to polyurethane wheels. While the method of levitation was not specified, it is understood to be a system of permanent magnets similar to SwissLoop’s implementation. WARR is a German organization and stands for Scientific Workgroup for Rocketry and Spaceflight in English.
Elon Musk somewhat controversially revealed that The Boring Company had received “verbal approval” for an underground Hyperloop between Washington D.C. and New York City, appearing to acknowledge some form of back-room deal with the federal government. He later clarified in a series of tweets and replies that the approval was extremely preliminary and unofficial and that The Boring Company was hard at work beginning to form relationships with the numerous municipalities that would be involved along the proposed route. The several Hyperloop-related companies that formed following Musk’s white paper have been reluctant to make room for a new, Musk-headed competitor in the ring, but The Boring Company is aggressively pushing ahead with their demonstration tunnel in Hawthorne, CA and has successfully applied for the initial permits that will be required.
Mirroring Elon’s typically positive opinion of competition, he bid Hyperloop One and all other companies trying to revolutionize transportation the best of luck during Competition 2. Competition 2 is guaranteed to provide SpaceX and The Boring Company an inside glance at some of the best emerging engineering talent. Hosting the competition is quite possibly the most suave and effective method of recruitment one can readily imagine, with all promising teams generally being given private tours of both The Boring Company and SpaceX facilities.
I hope they and any others trying to advance transport technology succeed
— Elon Musk (@elonmusk) August 27, 2017
Meanwhile, stay tuned for the two max speed pod tests to come later this afternoon. There is no live coverage from SpaceX itself, but SwissLoop has been kind enough to livestream several of the main events on their Facebook page. You can also follow a live Facebook stream here. Follow along live there and check back at Teslarati for coverage of the events!
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
