News
SpaceX will host Hyperloop Pod Competition next week, Jan 27-29, 2017
Get ready to see Hyperloop concept pods fire through the 1-mile test track located outside of SpaceX and Tesla’s Design Studio in Hawthorne, California, next week between January 27-29. Elon Musk and SpaceX first unveiled the idea for a new high-speed ground transport system called the Hyperloop on August 12, 2013 with the publication of a white paper, the Hyperloop Alpha Preliminary Design Study. SpaceX’s sponsored Hyperloop Pod Competition is an incentive prize competition created to inspire university students and independent engineering teams to design and build a subscale prototype transport vehicle (a “Hyperloop pod”) that will demonstrate technical feasibility of various aspects of the high speed transportation concept. To support this competition, SpaceX has constructed a test track outside of its headquarters which we had the opportunity to see during early construction last year.
There are three judging phases in the Hyperloop Pod competition: a design competition that was held in January 2016 and an on-track competition to be held January 27–29, 2017 (Competition Weekend I), followed by a Summer 2017 (Competition Weekend II). The original specification for the Competition Basic for the Design Weekend and the competition Weekend I, though no longer available at SpaceX, can still be found online.
DESIGN WEEKEND
The Design weekend was held in January 2016 at Texas A&M University. Awards were given in three categories:
SUBSYSTEM
Best Overall Subsystem Award: Auburn University | Auburn University Hyperloop Team.
DESIGN ONLY
Top Design Concept Award: Universitat Politècnica de Valencia | Makers UPV Team
DESIGN AND BUILD CATEGORY OVERALL
Massachusetts Institute of Technology | MIT Hyperloop Team
MIT Hyperloop Team’s design was awarded the “Best Overall Design Award”, among the 23 designs selected to move to the prototype stage. The design proposes a 250 kg (551 lb) pod with a carbon fiber and polycarbonate sheet exterior. It is elevated by a passive magnetic levitation system comprising 20 neodymium magnets that will maintain a 15 mm (0.6 in) distance above the track. The team says with air pressure at 140 Pascals, the pod could accelerate at 2.4 G and have 2 Newton aerodynamic drag when traveling at 110 m/s. The design includes a fail-safe braking system that automatically halts the pod should the actuators or computers fail, and low speed emergency drive wheels that can move the pod 1 m/s. Delft Hyperloop received a “Pod Innovation Award”, while Badgerloop at University of Wisconsin, Madison, Hyperloop at Virginia Tech, and HyperXite at UC Irvine each received a “Pod Technical Excellence Award.” The full list of Awards and news clips from the Design Weekend can be found at the Texas A&M University Engineering web site. Besides the winning teams, several other teams were invited to compete in the upcoming Competition Weekend I from the Design and Build category:
- rLoop (Non-student team)
- University of Waterloo | uWaterloo Hyperloop
- University of Washington | UWashington Hyperloop
- University of Toronto | University of Toronto
- University of Maryland and Rutgers University | RUMD Loop
- University of Florida | GatorLoop
- University of of Colorado, Denver | Team HyperLynx
- University of Cincinnati | Hyperloop UC
- University of California, Santa Barbara | UCSB Hyperloop
- University of California, Berkeley | bLoop
- Texas A&M University | TAMU Aerospace Hyperloop
- Technical University of Munich | WARR Hyperloop
- Purdue University | Purdue Hyperloop Design Team
- Oral Roberts University | Codex
- Lehigh University | Lehigh Hyperloop
- Keio University | Keio Alpha
- Drexel University | Drexel Hyperloop
- Carnegie Mellon University | Carnegie Mellon Hyperloop
In February 3, 2016 eight more teams advanced to Competition Weekend I.
- Cornell University + Harvey Mudd College + University of Michigan + Northeastern University + Memorial University of Newfoundland(Canada) + Princeton University | OpenLoop
- Louisiana State University | Bayou Bengals
- New York University | NYU Hyperloop
- RMIT University | VicHyper
- John’s High School | HyperLift
- University of Illinois at Urbana-Champaign | Illini Hyperloop
- University of Southern California | USC Hyperloop
- University of Wisconsin, Milwaukee | Mercury Three
In the end, 30 of the 115 teams that submitted designs in January 2016 were selected to build hardware to compete in Competition Weekend I. There were more than 1,000 applicants at earlier stages of the competition.
JUDGING CRITERIA
Originally, the second Phase of the competition was supposed to involve competitive runs in the Hyperloop test track to be awarded based on various classes (fully functional pod, susbsystem test pod, etc.) and pod mass. This phase of the competition was renamed“Competition Weekend I,” when SpaceX added a third phase of the competition, Competition Weekend II. The original SpaceX Hyperloop Pod Competition – Rules and Requirements for Weekend I can be seen at the end of this article. We’ve embedded a copy of the original document from SpaceX.
The Judging Criteria are listed in the document, and involve scoring in 4 different categories, for a maximum overall total of 2500 points.
- Category 1: Final Design and Construction (500 points)
- Category 2: Safety and Reliability (500 points)
- Category 3: Performance in Operations (500 points)
- Category 4: Performance in Flight (1000 points)
Competition Weekend I Judging Criteria – Source: SpaceX
HYPERLOOP TEST TRACK
AECOM, a company that has designed and built some of the world’s most impressive transportation systems, was selected to design and build the world’s first Hyperloop test track as part of the pod competition hosted by SpaceX
SpaceX Hyperloop Test Track (Jan.7, 2017) [Source: Teslarati via Marco Papa]
The track is a straight one-mile run on Jack Northrop Avenue, between Crenshaw Blvd. and Prairie Ave. The SpaceX Hyperloop test track — or Hypertube — was designed in 2015 and was constructed in the fall 2016, reaching its full length of one mile by October 2016. The test track’s six-foot diameter steel tube includes a non-magnetic sub-track and said to be capable of achieving 99.8 percent vacuum. The test track itself is also a prototype, where SpaceX anticipates learning from the design, build process and evaluates how to apply automated construction techniques to future Hyperloop tracks.
The Hypertube test track is designed to enable competitors who implement a wide array of designs and build pods that will test a variety of subsystem technologies that are important to new vehicle transport systems. This will include Hyperloop-specific pods—with air-bearing suspension and low-pressure compressor designs—as well as wheeled vehicle and magnetic levitation rail designs that will support a wide array of vehicle technologies to be tested. While the Design Weekend held at Texas A&M University was open to the public, it is unclear if the Competition Weekend I will be as well, or if it will be an invitation only event like many of the SpaceX and Tesla events. Several inquiries for tickets posted to the Twitter account of the Hyperloop Pod Competition went unanswered. The Official SpaceX Hyperloop Pod Competition page does not shed any light on who will be able to attend either.
HYPERLOOP POD COMPETITION II
According to SpaceX, “based on the high-quality submissions and overwhelming enthusiasm surrounding the competition, SpaceX is moving forward with a second installment of the competition: Hyperloop Pod Competition II, which will culminate in a second competition in Summer 2017 at SpaceX’s Hyperloop test track. Hyperloop Competition II will be focused on a single criterion: maximum speed. The second competition is open to new student teams interested in competing on the test track, as well as to existing student teams who have already built and tested Pods to further refine their designs.” The Competition Weekend II event will be held in the Summer 2017 at the same SpaceX Hyperloop test track.
[pdf-embedder url=”http://www.teslarati.com/wp-content/uploads/2017/01/spacex-hyperloop-competition-rules.pdf”]
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
