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SpaceX installs Starship Mk1 rocket’s flaps for the second time in build-up to flight debut
A little over a month after SpaceX CEO Elon Musk presented an update on Starship in Boca Chica, Texas and technicians dressed the rocket up for the show, SpaceX has begun to install Starship Mk1’s flaps for the second time.
This time, with any luck, those flaps are here to stay until Starship Mk1’s inaugural launch debut, an ambitious flight test with a target altitude of 20 km (12 mi).
Around the second half of September, SpaceX technicians appeared to begin working around the clock to fully assemble Starship, outfitting the exterior with the beginnings of plumbing, power lines, and avionics harnesses, stacking the Mk1 prototype’s two halves, and installing the vehicle’s large fore and aft flaps. During SpaceX CEO Elon Musk’s September 28th Starship update, what looked to be the largely finished Starship Mk1 served as the main backdrop – an undeniably impressive one, at that.
As would soon become clear, SpaceX’s September 2019 Starship Mk1 integration was actually more of a mock-assembly – all the parts involved appear to genuinely be real flight hardware, but almost all of it was only temporarily attached to Starship to give the partial appearance of a finished ship. By October 1st, technicians began removing Starship Mk1’s four flaps, flap shrouds, and leg shrouds, finally culminating in the separation of the rocket prototype’s upper and lower halves.
The fact that neither Musk or SpaceX spokespersons noted that Starship wasn’t actually complete is at least a little unsavory, although it’s admittedly unsurprising given CEO Elon Musk’s known affinity for grand gestures and events. On a positive note, Starship’s mock-assembly likely served as an excellent learning experience for the Boca Chica team and thankfully only seems to have caused a week or two of delay.
Rapid progress in Boca Chica
Despite the mild disruption of dressing Starship Mk1 up for Musk’s presentation, SpaceX Boca Chica has made a huge amount of progress in the five weeks since. Barely three weeks after the rocket’s forward flaps (canards) were removed, SpaceX technicians began the reinstallation process with one major visible difference: a massive motorcycle-sized actuator.
On the first round of installations-for-show, Starship Mk1’s flaps featured no such mechanism, confirming suspicions that much of the hardware installed at the last second was not quite finished or was only being installed for Musk (and practice). The appearance of a previously unseen actuator mechanism on the first reinstalled canard suggests that this time around, SpaceX is installing Starship’s flaps with their final purpose of controlling Starship’s free-fall in mind.
Instead of copying Falcon 9’s proven method of vertical launch and vertical landing, SpaceX is taking a more radical approach with Starship that will see the spacecraft reenter Earth’s atmosphere belly-first, slow its forward speed to near-zero, and fall directly down for approximately 25 km (15.5 mi), using its flaps like a skydiver’s limbs. Perhaps just a few hundred meters above the ground, Starship will finally perform an aggressive flip maneuver, igniting its Raptors while sideways, swerving to neutralize that horizontal velocity, and finally landing on six small legs.
In this sense, although they certainly look the part, Starship’s aerodynamic control surfaces are very explicitly not wings and are instead meant to interact with the atmosphere at an almost 90-degree angle of attack (AoA). In line with that strategy, they only have to actuate with a single degree of freedom, drastically simplifying Starship’s control surfaces.
Similar to Starship Mk1’s newly filled-out canard actuators, SpaceX technicians have installed two massive hinges/mounts for Starship’s larger after flaps. Aft flap installation will likely start as soon as SpaceX technicians have installed the bulk of Starship Mk1’s external plumbing and wiring, a milestone that appears to be fast approaching.
Starship Mk1’s lower half was unexpectedly moved about a mile to SpaceX’s nearby launch facilities prior to the installation of its nose section, meaning that SpaceX will likely have to transport the nose to the launch pad for final mating. It’s unclear what tests SpaceX specifically plans to kick off Starship Mk1’s pre-flight preparations with, but it’s safe to assume that the most imminent milestone is a wet dress rehearsal (WDR), possibly preceded by a tank proof test.
The latter procedure would be designed to prove that Starship Mk1’s pressure vessel is both leakproof and structurally sound and would nominally involve filling the spacecraft’s tanks with a neutral fluid (likely water or liquid nitrogen). A WDR would see SpaceX load Starship as if preparing for launch (requiring liquid oxygen, methane, nitrogen, and helium) but stopping just prior to the engine ignition and liftoff that would otherwise follow. Although unlikely, a WDR could result in a massive fire or explosion if Starship were to lose structural integrity during the test, which is why the aforementioned neutral testing is typically performed first when handling brand new launch vehicles.
Finally, assuming Starship Mk1 successfully passes the above tests, SpaceX will use the vehicle to perform Raptor’s first triple-engine static fire test. That static fire will likely be the final major test activity before SpaceX readies Starship Mk1 for its 20-km flight debut, which will serve as a more or less full-fidelity test of Starship’s exotic skydiver-like landing.
Regardless of how exactly Starship Mk1’s imminent test campaign will play out, SpaceX has road closures scheduled on November 7th, 8th, and 12th. Right now, it’s anyone’s guess what is planned for Thursday and Friday, but it could potentially involve a tank proof test, launch pad checkouts, propellant loading, or something more benign, like transporting Starship’s nose section to the pad for final installation. Stay tuned!
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
