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SpaceX makes the vast majority of Falcon 9 in-house and appears set on continuing that strategy with Starlink. SpaceX makes the vast majority of Falcon 9 in-house and appears set on continuing that strategy with Starlink.

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SpaceX to in-house mass production of Starlink internet satellite hardware

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SpaceX is rapidly expanding it’s Starlink internet constellation development to prepare for full-scale production and aims to bring nearly every major piece of satellite and network hardware and software in-house, according to details revealed in dozens of job postings.

While not explicit, this appears to indicate a significant convergence of multiple possible paths to an operational constellation. Put simply, SpaceX now intends to build every single major component of its 4400+ satellite network in-house. It’s almost easier to list the things SpaceX does not mean to build themselves, but here’s a stab at the components to be built in-house: satellite structures, laser (optical) data interlinks, on-orbit phased array antennae, digital signal processor (DSPs) software and hardware to aim those antennae, solar arrays, battery systems, power electronics, custom integrated circuitry and systems on a chip (SoCs), user terminals and larger gateways, network operations, production automation, autonomous satellite constellation management, and much, much more.

While entire articles could be spent describing the complexities of every single one of the above subsystems, the point is that SpaceX appears to have gone all-in on building its own satellite constellation, departing from stances in the past that appeared to leave room for subcontracting and outsourcing the production of major parts of the network, particularly with respect to ground terminals and gateways. Postings for ground station and user terminal engineers describe a goal of medium to high volume in-house production of the critical network and customer-facing hardware, and an entry into the production of high volume consumer technology would be a truly eclectic and unprecedented step for a company theoretically focused on launch vehicle development and production and sustainable Mars colonization.

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If anything, they speak to the truly vertical nature of SpaceX. Many technology development production companies would simply accede and accept the best subcontractor/outsourcing bid when entering into new territory truly outside of their internal expertise. SpaceX engineers and managers, however, seem to have concluded that the vast majority of hardware and corporate expertise they could co-opt is just not satisfactory for the purpose of building a paradigm-shifting satellite constellation; or as CEO Elon Musk noted in 2015, to “revolutionize the satellite side of things, just as we’ve done with the rocket side of things.”

This new (and, in retrospect, unsurprising) trailblazing attitude also helps to explain the marginal delay to Musk’s original 2015 schedule, which estimated initial constellation operations (i.e. a few hundred satellites launched) would begin around 2020. Approximately a year later, SpaceX had built rough prototypes in the form of the original Microsat 1A and 1B twins. This initial foray into independent, long-term communications smallsats was shuttered fairly quickly, and neither of the demo satellites were launched. Instead, SpaceX dove back into prototype design and development, culminating roughly two years later with the March 2018 launch of two dramatically improved prototypes, known as Tintin A and B (or Microsats 2A and 2B in FCC licenses).

It seems probable that the source of this delay lay in an internal decision to dramatically reconfigure the internet constellation for far more in-house development, whereas the original Microsats were likely pieced together from a range of components derived from SpaceX’s Cargo Dragon program or more simply from commercial off-the-shelf (COTS) offerings. Instead, SpaceX’s Starlink development offices in Redmond, Washington and throughout California are staffed with as many as 400 to 500 employees dedicated in large part to the nascent program, similar (if not larger) in scale to OneWeb, the only noteworthy satellite internet competitor at present.

If SpaceX’s decision to push back Starlink’s operational debut by a few years in order to bring in-house almost every single critical subcomponent of Starlink pays off, the company could begin launching finalized satellites en masse as early as late 2019/early 2020, with a goal of offering limited service by 2021 per comments made by CEO Elon Musk. Starlink is likely being brought almost entirely in-house because Musk or other high-level executives and engineers see major room for improvement, improvements that could lower the cost of and improve the performance of lightweight communications satellites by an order of magnitude.

The rocket displays its gritty, beautiful suit of soot ahead of its final launch. (Pauline Acalin)

A flight-proven Falcon 9 prepares for launch in May 2018. SpaceX will likely launch at least one more pair of Starlink demo satellites from the West coast later this year (Pauline Acalin)

It will likely take a bit longer than initially expected, but SpaceX may yet still pave their path to Mars colonization with profits derived from a wildly successful and disruptive entrance into the broadband market.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Full Self-Driving pricing strategy eliminates one recurring complaint

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Credit: Tesla

Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.

In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.

This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.

Tesla is now allowing it to happen again ahead of the February 14th deadline.

The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.

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Now, that issue will never be presented again.

Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.

Tesla is shifting FSD to a subscription-only model, confirms Elon Musk

Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.

While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.

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Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.

The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.

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Tesla Model 3 and Model Y dominates U.S. EV market in 2025

The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.

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Credit: Tesla

Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.

The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.

Model 3 and Model Y are still dominant

According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.

The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.

Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.

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Tesla’s challenges in 2025

Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.

Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue. 

Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas. 

Q4 2025 Kelley Blue Book EV Sales Report by Simon Alvarez

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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards

“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.

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Credit: Tesla Europe & Middle East

Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.

The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.

Model 3 and Model Y lead their respective segments

As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.

Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win. 

“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.

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Euro NCAP leadership shares insights

Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.

Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.

“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”

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