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SpaceX wins launch contracts for three more Launcher space tugs
Startup ‘Launcher Space’ has chosen SpaceX to launch at least three more ‘Orbiter’ space tugs, meaning that the company will have a payload on every dedicated SpaceX rideshare launch planned from Q4 2022 to the end of 2023.
Following SpaceX’s third successful dedicated rideshare launch in January 2022, the company has another two missions – Transporter-4 and -5 – scheduled in the first half of the year. In October 2021, Launcher announced its Orbiter spacecraft program and plans to manifest the first vehicle on a SpaceX rideshare mission – likely Transporter-6 – scheduled to launch no earlier than (NET) October 2022.
Announced in the summer of 2019, SpaceX’s Smallsat Rideshare Program has offered one of the easiest and most affordable tickets to space for two and a half years. Following a handful of Starlink rideshare missions in 2020, SpaceX kicked off dedicated Transporter launches in January 2021 and has since delivered more than 320 customer satellites and payloads to orbit. By treating each Transporter mission a bit like public transit and also opening the door for third-party launch servicers, SpaceX has been able to somewhat simplify the tedious process of organizing large-scale rideshare missions.
Most importantly, thanks to the unprecedented affordability of its Falcon 9 rocket, SpaceX has allowed rideshare customers to reap a great deal of the benefits by charging just $1M per 200-kilogram (440 lb) ‘slot’ and a flat $5,000 for each additional kilogram. To anyone unfamiliar with the cost of spaceflight, that might seem obscene, but it’s extraordinarily affordable and far cheaper than every advertised alternative. Astra Space, the cheapest dedicated smallsat launch provider, sells a Rocket 3 vehicle capable of launching about 50 kilograms (110 lb) to a similar orbit for ~$3.5M – equivalent to $70,000 per kilogram. Rocket 3 has only completed one successful launch, however. Rocket Lab’s more accessible Electron rocket costs at least $7.5M for ~200 kilograms to sun-synchronous orbit (SSO) – a price of $37,500/kg.
Nonetheless, the single most significant drawback of rideshares – a one-size-fits-all orbit – remains. Short of a much more complex, expensive trajectory that would require Falcon 9’s upper stage to reignite several times, every payload launched on Transporter missions ends up in the same initial orbit. To solve that problem, a not insignificant number of companies have been formed in recent years to develop competitive orbital transfer vehicles. In theory, propulsive space tugs could potentially give rideshare payloads the best of both worlds – ultra-cheap launch costs and, within reason, delivery to a specific orbit of choice.
Launcher’s Orbiter is perhaps the most promising of the lot. Scheduled to debut no earlier than (NET) October 2022, Orbiter will use pressure-fed 3D-printed thrusters fed by ethane and nitrous oxide propellant stored in 3D-printed tanks. The company has already begun printing and hot-fire testing multiple thrusters, has received the first set of Orbiter avionics and solar panels, and seemingly remains very confident about the schedule for that spacecraft’s launch debut.
Additionally, Launcher is actually publicizing pricing for the stage. Bought outright, each Orbiter will cost about $400,000. Using its full 400 kg (880 lb) payload margin, a Falcon 9 launch with Orbiter – enabling precise orbital targeting – would cost a prospective customer about $3.5M – less than $9,000/kg. For a 200 kg (440 lb) payload, a Falcon 9 + Orbiter launch might cost less than $7,000/kg (~$2.5M). For Orbiter rideshare missions, Launcher will charge between $8,000 and $25,000 per kilogram – multiple times cheaper than alternatives at the low end and still competitive at the high end.
Other companies like Spaceflight Industries, D-Orbit, Momentus, Exolaunch, and more are also developing – or already flight-testing – their own space tugs, though most are being cryptic about their prices and capabilities.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
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Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
Tesla will be ending one-time purchases of its Full Self-Driving (FSD) system after Valentine’s Day, transitioning the feature to a monthly subscription-only model.
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
No more FSD one-time purchases
As per Elon Musk in his post on X, “Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.” This marks a shift in how Tesla monetizes its FSD system, which can now be purchased for a one-time fee or accessed through a monthly subscription.
FSD’s subscription model has been $99 per month in the United States, while its one-time purchase option is currently priced at $8,000. FSD’s one-time purchase price has swung wildly in recent years, reaching $15,000 in September 2022. At the time, FSD was proficient, but its performance was not on par with v14. This made its $15,000 upfront price a hard sell for consumers.
Tesla’s move to a subscription-only model could then streamline how the company sells FSD. It also lowers the entry price for the system, as even price-conscious drivers would likely be able to justify FSD’s $99 monthly subscription cost during periods when long-distance travel is prevalent, like the holidays.
Musk’s compensation plan and FSD subscription targets
Tesla’s shift to a subscription-only FSD model comes amidst Musk’s 2025 CEO Performance Award, which was approved by Tesla shareholders at the 2025 Annual Shareholders Meeting with roughly 75% support. Under the long-term compensation plan, Musk must achieve a series of ambitious operational milestones, including 10 million active FSD subscriptions, over the next decade for his stock awards to vest.
The 2025 CEO Performance Award’s structure ties Musk’s potential compensation to Tesla’s aggressive targets that span market capitalization, vehicle deliveries, robotics, and software adoption. Apart from his 10-million active FSD subscription target, Musk’s compensation is also tied to Tesla producing 20 million vehicles cumulatively, delivering 1 million Tesla bots, and having 1 million Robotaxis in operation. He must also lead Tesla to a market cap of $8.5 trillion.
If successful, Elon Musk’s 2025 CEO Performance Award could make him the world’s first trillionaire. It could also help Tesla become the world’s most valuable company by market cap by a notable margin.
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
