News
DeepSpace: SpaceX takes huge step towards Mars with flawless Crew Dragon performance
This is a free preview of DeepSpace, Teslarati’s new member-only weekly newsletter. Each week, I’ll be taking a deep-dive into the most exciting developments in commercial space, from satellites and rockets to everything in between.
If you’d like to receive DeepSpace and all of our newsletters and membership benefits, you can become a member for as little as $3/month here.
While the mission is not done just yet, SpaceX is days away from (hopefully) wrapping up an extraordinarily smooth debut of its newest spacecraft, a human-rated vehicle known as Crew Dragon. Assuming no anomalous behavior during reentry, descent, and landing this Friday, SpaceX will likely be less than six months away from launching its first astronauts to the International Space Station (ISS), the most important step yet towards offering reliable and routine transport to Earth orbit and ultimately between Earth and Mars.
Founded by Elon Musk to kickstart a stagnant space industry and drive humanity to become an interplanetary species, SpaceX is in the process of building the first full-scale prototype(s) of the launch vehicle (Super Heavy) and spacecraft (Starship) it believes will deliver on those promises. Along with countless programmatic and technical lessons learned, every conceivable aspect of Crew Dragon’s development will feed directly into SpaceX’s development of Starship, meant to one day safely transport and land as many as 100 passengers on the surface of Mars.
A spacefaring civilization, one step at a time
In the process of building Crew Dragon, SpaceX has been forced to become rising experts in fields like human-rated environmental control and life support systems (ECLSS), as well as ensuring an even more extreme level of redundancy and reliability compared with SpaceX’s already high standards for their uncrewed Falcon rockets and Cargo Dragon spacecraft.
- More so than any particular piece of technology present on Crew Dragon, the process of both cooperating and grappling with NASA to build the spacecraft to high standards and ‘certify’ it has hopefully had an extremely positive impact on SpaceX’s own engineers and company-wide standards, albeit potentially at the cost of some of the willingness to take risks and move quickly.
“I’m personally convinced that this has made, certainly, SpaceX better, to have NASA guide us, and to look at requirements, and to try to question requirements, and what’s the true reason behind those requirements, and then basically comply with the overall safety culture that NASA taught us, I would say, to some extent. And so I feel like it certainly made a better SpaceX and made better engineers out of the SpaceX engineers. And I really appreciate that very much.”
-Hans Koenigsman, Vice President of Mission Assurance, SpaceX
Feet in Earth orbit, head in the Martian clouds
- Regardless, the end result will ultimately be a reliable spacecraft capable of transporting an average of 4-7 astronauts to and from the ISS, whether that end result is the result of near-perfect execution the first time around or discovering and fixing problems during flight tests.
- Compared to NASA, SpaceX prefers a radically agile approach to development, meaning that the company will rapidly build, test, and fly iterations of the same hardware of software, beginning with the minimum viable product and ending (although improvement never really ends) with an advanced solution optimized by extensive lessons learned.
- Through the process of building Crew Dragon, SpaceX has hopefully absorbed most of the valuable lessons and practices NASA can often be rich with while rejecting the unhealthy and unsuccessful tendencies that contribute to NASA’s distinctly unimpressive modern efforts to build human-rated rockets (SLS) and spacecraft (Orion, Space Shuttle).
- With that knowledge and technical experience, SpaceX may already have an extremely strong foundation upon which it can build its next-gen spacecraft, Starship. In theory, Crew Dragon’s life support system – meant to support up to 7 astronauts with extreme reliability and safety – should be able to scale up to ECLSS fit for dozens or hundreds of passengers.
- In a worst-case scenario relative to mass efficiency, SpaceX could quite literally package Crew Dragon’s ECLSS system into a module and duplicate it as many times as needed for a given Starship crew. Identical modules could then be transported in a cargo bay for any structures built on the surface of Mars or the Moon.
- Understandably, Crew Dragon does not need a significant number of systems critical for longer stays in space, as it is only designed to support humans for approximately one week in free-flight. SpaceX will still need to develop extremely efficient recycling systems, used to recycle water, oxygen, and other consumables to extend the amount of time the ISS (or Starship/Mars colonies) can operate without external supply deliveries.
- In essence, recycling technology is roughly (or sometimes exactly) equivalent to something known as in-situ resource utilization (ISRU), basically prioritizing local resources over shipped goods. A small subset of SpaceX’s future projects team has been working on ISRU – particularly Sabatier reactors for Starship refueling on Mars – for several years.
- In late 2017, Elon Musk stated that the design and development of SpaceX’s own ISRU hardware were “pretty far along.”
Mission Updates:
- SpaceX’s Crew Dragon spacecraft will attempt its first orbital-velocity reentry and Atlantic Ocean splashdown on the morning of Friday, March 8th.
- The second launch of Falcon Heavy could occur as early as late March
- Aside from DM-1 and Falcon Heavy Flight 2, it’s unclear what SpaceX mission will happen next. DM-1 may be the only SpaceX launch in March, while several missions are tentatively scheduled for April and May.
Photos of the week:
B1051 returned to Port Canaveral three days after successfully sending Crew Dragon on its first orbital mission. Thanks to the relatively low-energy trajectory and gentle reentry, SpaceX should be able to refurbish the booster extremely quickly.(c. Tom Cross, Pauline Acalin)
News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla lands on Fortune’s 2026 Most Innovative Companies and the Cybercab is why
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
What is Digital Optimus? The new Tesla and xAI project explained
