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DeepSpace: SpaceX takes huge step towards Mars with flawless Crew Dragon performance

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This is a free preview of DeepSpace, Teslarati’s new member-only weekly newsletter. Each week, I’ll be taking a deep-dive into the most exciting developments in commercial space, from satellites and rockets to everything in between.

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While the mission is not done just yet, SpaceX is days away from (hopefully) wrapping up an extraordinarily smooth debut of its newest spacecraft, a human-rated vehicle known as Crew Dragon. Assuming no anomalous behavior during reentry, descent, and landing this Friday, SpaceX will likely be less than six months away from launching its first astronauts to the International Space Station (ISS), the most important step yet towards offering reliable and routine transport to Earth orbit and ultimately between Earth and Mars. 

Founded by Elon Musk to kickstart a stagnant space industry and drive humanity to become an interplanetary species, SpaceX is in the process of building the first full-scale prototype(s) of the launch vehicle (Super Heavy) and spacecraft (Starship) it believes will deliver on those promises. Along with countless programmatic and technical lessons learned, every conceivable aspect of Crew Dragon’s development will feed directly into SpaceX’s development of Starship, meant to one day safely transport and land as many as 100 passengers on the surface of Mars.

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A spacefaring civilization, one step at a time

In the process of building Crew Dragon, SpaceX has been forced to become rising experts in fields like human-rated environmental control and life support systems (ECLSS), as well as ensuring an even more extreme level of redundancy and reliability compared with SpaceX’s already high standards for their uncrewed Falcon rockets and Cargo Dragon spacecraft. 

  • More so than any particular piece of technology present on Crew Dragon, the process of both cooperating and grappling with NASA to build the spacecraft to high standards and ‘certify’ it has hopefully had an extremely positive impact on SpaceX’s own engineers and company-wide standards, albeit potentially at the cost of some of the willingness to take risks and move quickly. 

“I’m personally convinced that this has made, certainly, SpaceX better, to have NASA guide us, and to look at requirements, and to try to question requirements, and what’s the true reason behind those requirements, and then basically comply with the overall safety culture that NASA taught us, I would say, to some extent. And so I feel like it certainly made a better SpaceX and made better engineers out of the SpaceX engineers. And I really appreciate that very much.”

-Hans Koenigsman, Vice President of Mission Assurance, SpaceX

Feet in Earth orbit, head in the Martian clouds

  • Regardless, the end result will ultimately be a reliable spacecraft capable of transporting an average of 4-7 astronauts to and from the ISS, whether that end result is the result of near-perfect execution the first time around or discovering and fixing problems during flight tests. 
    • Compared to NASA, SpaceX prefers a radically agile approach to development, meaning that the company will rapidly build, test, and fly iterations of the same hardware of software, beginning with the minimum viable product and ending (although improvement never really ends) with an advanced solution optimized by extensive lessons learned. 
  • Through the process of building Crew Dragon, SpaceX has hopefully absorbed most of the valuable lessons and practices NASA can often be rich with while rejecting the unhealthy and unsuccessful tendencies that contribute to NASA’s distinctly unimpressive modern efforts to build human-rated rockets (SLS) and spacecraft (Orion, Space Shuttle).
  • With that knowledge and technical experience, SpaceX may already have an extremely strong foundation upon which it can build its next-gen spacecraft, Starship. In theory, Crew Dragon’s life support system – meant to support up to 7 astronauts with extreme reliability and safety – should be able to scale up to ECLSS fit for dozens or hundreds of passengers.
    • In a worst-case scenario relative to mass efficiency, SpaceX could quite literally package Crew Dragon’s ECLSS system into a module and duplicate it as many times as needed for a given Starship crew. Identical modules could then be transported in a cargo bay for any structures built on the surface of Mars or the Moon.
  • Understandably, Crew Dragon does not need a significant number of systems critical for longer stays in space, as it is only designed to support humans for approximately one week in free-flight. SpaceX will still need to develop extremely efficient recycling systems, used to recycle water, oxygen, and other consumables to extend the amount of time the ISS (or Starship/Mars colonies) can operate without external supply deliveries.
    • In essence, recycling technology is roughly (or sometimes exactly) equivalent to something known as in-situ resource utilization (ISRU), basically prioritizing local resources over shipped goods. A small subset of SpaceX’s future projects team has been working on ISRU – particularly Sabatier reactors for Starship refueling on Mars – for several years.
    • In late 2017, Elon Musk stated that the design and development of SpaceX’s own ISRU hardware were “pretty far along.”

Mission Updates:

  • SpaceX’s Crew Dragon spacecraft will attempt its first orbital-velocity reentry and Atlantic Ocean splashdown on the morning of Friday, March 8th.
  • The second launch of Falcon Heavy could occur as early as late March
  • Aside from DM-1 and Falcon Heavy Flight 2, it’s unclear what SpaceX mission will happen next. DM-1 may be the only SpaceX launch in March, while several missions are tentatively scheduled for April and May.

Photos of the week:

B1051 returned to Port Canaveral three days after successfully sending Crew Dragon on its first orbital mission. Thanks to the relatively low-energy trajectory and gentle reentry, SpaceX should be able to refurbish the booster extremely quickly.(c. Tom Cross, Pauline Acalin)

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla loses Director who designed one of the company’s best features

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.

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Credit: Tesla

Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.

Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:

“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”

It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:

“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”

The move was first reported by NotaTeslaApp.

Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.

The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.

However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.

It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”

That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.

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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

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Credit: Tesla China

Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.

According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.

The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.

It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.

Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.

South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.

Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

But for U.S. fans, things are not looking good for a launch in the market.

CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.

For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.

The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.

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Tesla is ramping up its advertising strategy on social media

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

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tesla cybertruck
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.

However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.

On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:

Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.

In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.

Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”

The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.

Tesla counters jab at lack of advertising with perfect response

This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.

The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.

These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.

This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.

If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.

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