News
DeepSpace: SpaceX takes huge step towards Mars with flawless Crew Dragon performance
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While the mission is not done just yet, SpaceX is days away from (hopefully) wrapping up an extraordinarily smooth debut of its newest spacecraft, a human-rated vehicle known as Crew Dragon. Assuming no anomalous behavior during reentry, descent, and landing this Friday, SpaceX will likely be less than six months away from launching its first astronauts to the International Space Station (ISS), the most important step yet towards offering reliable and routine transport to Earth orbit and ultimately between Earth and Mars.
Founded by Elon Musk to kickstart a stagnant space industry and drive humanity to become an interplanetary species, SpaceX is in the process of building the first full-scale prototype(s) of the launch vehicle (Super Heavy) and spacecraft (Starship) it believes will deliver on those promises. Along with countless programmatic and technical lessons learned, every conceivable aspect of Crew Dragon’s development will feed directly into SpaceX’s development of Starship, meant to one day safely transport and land as many as 100 passengers on the surface of Mars.
A spacefaring civilization, one step at a time
In the process of building Crew Dragon, SpaceX has been forced to become rising experts in fields like human-rated environmental control and life support systems (ECLSS), as well as ensuring an even more extreme level of redundancy and reliability compared with SpaceX’s already high standards for their uncrewed Falcon rockets and Cargo Dragon spacecraft.
- More so than any particular piece of technology present on Crew Dragon, the process of both cooperating and grappling with NASA to build the spacecraft to high standards and ‘certify’ it has hopefully had an extremely positive impact on SpaceX’s own engineers and company-wide standards, albeit potentially at the cost of some of the willingness to take risks and move quickly.
“I’m personally convinced that this has made, certainly, SpaceX better, to have NASA guide us, and to look at requirements, and to try to question requirements, and what’s the true reason behind those requirements, and then basically comply with the overall safety culture that NASA taught us, I would say, to some extent. And so I feel like it certainly made a better SpaceX and made better engineers out of the SpaceX engineers. And I really appreciate that very much.”
-Hans Koenigsman, Vice President of Mission Assurance, SpaceX
Feet in Earth orbit, head in the Martian clouds
- Regardless, the end result will ultimately be a reliable spacecraft capable of transporting an average of 4-7 astronauts to and from the ISS, whether that end result is the result of near-perfect execution the first time around or discovering and fixing problems during flight tests.
- Compared to NASA, SpaceX prefers a radically agile approach to development, meaning that the company will rapidly build, test, and fly iterations of the same hardware of software, beginning with the minimum viable product and ending (although improvement never really ends) with an advanced solution optimized by extensive lessons learned.
- Through the process of building Crew Dragon, SpaceX has hopefully absorbed most of the valuable lessons and practices NASA can often be rich with while rejecting the unhealthy and unsuccessful tendencies that contribute to NASA’s distinctly unimpressive modern efforts to build human-rated rockets (SLS) and spacecraft (Orion, Space Shuttle).
- With that knowledge and technical experience, SpaceX may already have an extremely strong foundation upon which it can build its next-gen spacecraft, Starship. In theory, Crew Dragon’s life support system – meant to support up to 7 astronauts with extreme reliability and safety – should be able to scale up to ECLSS fit for dozens or hundreds of passengers.
- In a worst-case scenario relative to mass efficiency, SpaceX could quite literally package Crew Dragon’s ECLSS system into a module and duplicate it as many times as needed for a given Starship crew. Identical modules could then be transported in a cargo bay for any structures built on the surface of Mars or the Moon.
- Understandably, Crew Dragon does not need a significant number of systems critical for longer stays in space, as it is only designed to support humans for approximately one week in free-flight. SpaceX will still need to develop extremely efficient recycling systems, used to recycle water, oxygen, and other consumables to extend the amount of time the ISS (or Starship/Mars colonies) can operate without external supply deliveries.
- In essence, recycling technology is roughly (or sometimes exactly) equivalent to something known as in-situ resource utilization (ISRU), basically prioritizing local resources over shipped goods. A small subset of SpaceX’s future projects team has been working on ISRU – particularly Sabatier reactors for Starship refueling on Mars – for several years.
- In late 2017, Elon Musk stated that the design and development of SpaceX’s own ISRU hardware were “pretty far along.”
Mission Updates:
- SpaceX’s Crew Dragon spacecraft will attempt its first orbital-velocity reentry and Atlantic Ocean splashdown on the morning of Friday, March 8th.
- The second launch of Falcon Heavy could occur as early as late March
- Aside from DM-1 and Falcon Heavy Flight 2, it’s unclear what SpaceX mission will happen next. DM-1 may be the only SpaceX launch in March, while several missions are tentatively scheduled for April and May.
Photos of the week:
B1051 returned to Port Canaveral three days after successfully sending Crew Dragon on its first orbital mission. Thanks to the relatively low-energy trajectory and gentle reentry, SpaceX should be able to refurbish the booster extremely quickly.(c. Tom Cross, Pauline Acalin)
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
