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SpaceX caps major Falcon 9 Block 5 reuse with spectacular Port of LA recovery
SpaceX has completed what might be its most important Falcon 9 reuse yet after successfully launching and recovering booster B1046 for the third time in just six months. Prior to this launch, the company had never before flown a reused Falcon 9 booster more than once.
Making way for a probable fourth launch in the near future, B1046’s Port of Los Angeles return was marked by a stream of spectacular visuals as seasoned SpaceX recovery technicians transferred the booster from drone ship to land, performed initial inspections, and prepared it for transport back to Hawthorne, where it will undergo (hopefully minimal) refurbishment.
Falcon 9 B1046.3 went horizontal this afternoon after spending 6 days at port of LA. #spacex @Teslarati pic.twitter.com/QqTpMFvl0F
— Pauline Acalin (@w00ki33) December 11, 2018
Displaying inspiring dedication, Teslarati photographer Pauline Acalin managed to stick with B1046 for a major portion of the six days it spent on the docks, despite a rare spate of rainy and downright stormy days in Los Angeles. Her patience was awarded with a number of beautiful photos documenting nearly every significant aspect of any given Falcon 9 booster recovery, ranging from the lift from drone ship to dockside and the removal of all four titanium grid fins to the rocket’s flip from a vertical to a horizontal orientation ahead of road transport back to SpaceX’s Hawthorne factory.
Above all else, the most noteworthy aspect of Falcon 9 B1046’s third return to port is just how unharmed the rocket appears, at least from an external perspective. The booster has grown a fairly healthy triple coating of kerosene soot from its three reentry and landing burns, thick enough that Falcon 9’s mirror-shiny white skin is barely visible on the lower (RP-1) propellant tank. At this point, it seems that SpaceX has concluded that any possible performance loss from those soot layers are small enough to be negligible.
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- Falcon 9 B1046 stands proud and sooty after its third successful launch. (Pauline Acalin)
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- Goodbye, grid fin! (Pauline Acalin)
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- Falcon 9 is lifted from drone ship JRTI to SpaceX’s Port of LA dock space. (Pauline Acalin)
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- Shiny(ish)! (Pauline Acalin)
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- It’s unclear what exactly causes it, but Falcon 9 Block 5’s newly heat-shielded legs turn a rather bright white after being scorched during booster landings. (Pauline Acalin)
In an operational sense, SpaceX’s Falcon 9 recovery procedures and the technicians that perform the actual task of recovery seem to be approaching the work with an attitude that fits better in the realm of commercial aviation than in what is perceived as modern rocketry (clean rooms, surgical precision, etc.). Both the procedures and technicians seem to have been refined into what now runs like a well-oiled machine, wrapping up the complex and pathfinding task of recovering a thrice-flown Falcon 9 booster in less than a week from its drone ship landing to Hawthorne arrival.
The condition of B1046 could well make or break the future of the Falcon 9 family, as any significant departure from Block 5’s design intentions could cut the operational lifetime of the ~10 boosters already produced by dozens of fleet-wide flights.
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- Falcon 9 B1046’s flight-proven titanium grid fins are carefully removed. (Pauline Acalin)
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- Legs, too! (Pauline Acalin)
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- With any luck, B1046’s nine Merlin 1D engines may well see another orbital-class launch in the near future. (Pauline Acalin)
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- Never forget your aerospace-grade pool noodles, kids. (Pauline Acalin)
On the other hand, a rapid and relatively painless post-recovery inspection and a general bill of nominal health could – pending customer comfort and SpaceX pricing it right – open the floodgates for the company’s fleet of (optimally) reusable rocket boosters. Even if it turns on that Falcon 9 Block 5 boosters almost invariably demand $10M+ in extensive refurbishment after every launch and can only manage a max of 10 launches before heading to the scrapyard, SpaceX could quite literally become untouchable on the global launch market and remain so for a minimum of 5+ years.
First grid fin has been removed from the 3x flown Falcon 9 standing at port of LA. Been wanting to see this happen for years. So NEAT! #spacex @Teslarati pic.twitter.com/iICf7Pypn8
— Pauline Acalin (@w00ki33) December 8, 2018
So long as the company can preserve the Falcon family’s impressive and ever-growing heritage of reliability alongside industry-leading reusability, there isn’t a company or country in the world that could beat SpaceX’s business model if it ever came down to a contract competition death-match, so to speak, not for another 5-10 years. It may never come to that, but that capability will – at the bare minimum – give SpaceX a nearly unbeatable upper hand for launching its own global constellation of internet satellites, known as Starlink.
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
