News
SpaceX’s most important Falcon 9 booster yet returns to port with a lean
On November 19th, what is likely SpaceX’s most important Falcon 9 booster yet returned to Port Canaveral with a surprise – perhaps the most dramatic lean ever observed on one of the recovered rockets.
Tilted a solid 10+ degrees from vertical, the lean was immediately visible as soon as the top of the rocket crest the horizon, and it later became clear that one of Falcon 9 booster B1061’s four landing legs had no contact at all with drone ship Just Read The Instruction’s (JRTI) deck. Four days prior, Falcon 9 (and B1061) became the first commercially-developed rocket in history to be certified to launch NASA astronauts, a feat it pulled off flawlessly. Crew Dragon safely delivered four astronauts to the International Space Station on November 16th, marking the culmination of more than half a decade of (mostly) uninterrupted work.
Even before Crew Dragon and Falcon 9’s momentous Crew-1 launch, though, NASA had already revealed some details that would make parts of Crew-1 even more important and the follow-up Crew-2 launch – scheduled as early as March 2021 – perhaps the most significant mission in SpaceX’s history.
In short, less than a month after SpaceX’s equally flawless Crew Dragon Demo-2 astronaut launch debut, NASA contract modifications revealed that the agency had permitted SpaceX to reuse both Dragon capsules and Falcon 9 boosters on upcoming astronaut launches.
“In a wholly unexpected turn of events, a modification to SpaceX’s ~$3.1 billion NASA Commercial Crew Program (CCP) contract was spotted on June 3rd. Without leaving much room for interpretation, the contract tweak states that SpaceX is now “[allowed to reuse] the Falcon 9 launch vehicle and Crew Dragon spacecraft beginning with” its second operational astronaut launch, known as Post Certification Mission-2 (PCM-2) or Crew-2.”
Teslarati.com — June 9th, 2020
A few short months after that discovery, NASA itself specifically announced that it had given SpaceX the go-ahead to reuse Demo-2 Crew Dragon capsule C206 and Crew-1 Falcon 9 booster B1061 on Crew-2, the company’s second operational astronaut launch. Scheduled no earlier than March 31st, 2021, Crew-2 will most likely launch before the Crew-1 Crew Dragon departs the space station and returns its four crew members to Earth, a milestone expected sometime in April.
For almost anyone who has followed NASA’s Commercial Crew Program (CCP) and its attitude towards SpaceX’s reusability efforts from the beginning, the space agency’s rapid willingness to trust its most important cargo – humans – to flight-proven Dragons and Falcon 9 boosters came as a huge surprise. If SpaceX is able to reuse both capsule C206 and booster B1061 as planned, Crew-2 will without a doubt be the most significant milestone in commercial spaceflight history, simultaneously proving that astronauts can be safely launched on commercial flight-proven rockets and spacecraft.
Of course, while Demo-2 Crew Dragon capsule C206 may have already been successfully recovered, SpaceX still had to land Falcon 9 booster B1061 and safely return it to port after Crew-1 before it could consider reusing it on Crew-2. Based on the rocket’s appearance upon its arrival at Port Canaveral, B1061 had an extremely close call. With what can be intuited from observation alone, it appears that sometime after B1061 landed and before the drone ship’s tank-like ‘Octagrabber’ robot could secure the booster, a stray swell or sudden burst of high seas must have bucked Just Read The Instructions about, causing B1061 to slide around on the slippery deck.
That would explain why the Falcon 9 first stage arrived in port on one of the far corners of drone ship JRTI – also sign that B1061 likely hit the yellow barrier included specifically to prevent boosters from sliding off drone ship decks. At the same time, B1061 must have had a moderately rough landing, causing at least one of its four legs to expend a large portion of a single-use shock absorber called a “crush core,” leaving the booster sitting at an angle. Based on photos of the arrival, that tilt likely left JRTI’s Octagrabber unable to latch onto all four of Falcon 9’s hold-down clamps, forcing recovery technicians to improvise and manually chain the rocket to the deck where the robotic solution fell short.
Thankfully, the SpaceX recovery team’s apparent heroics and luck proved to be enough and the sturdy Falcon 9 booster was returned to dry land without issue, lifted off of JRTI’s deck around 24 hours after arriving in port. Based on photos of the crush cores at the bottom tip of each leg, B1061’s rough landing and eventful journey was fairly mild as far as they come and, as CEO Elon Musk notes, crush core replacement is likely all that’s needed to make the rocket good as new.
Had B1061 been lost at sea, Crew-2 would have almost certainly been delayed to give SpaceX enough time to come up with an entirely new Falcon 9 first stage. Luckily for SpaceX, that didn’t happen and the company’s plans to launch astronauts on the flight-proven booster are still in play.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
