News
SpaceX attempts second Falcon fairing drop test with a helicopter and Mr. Steven
Following a few days of rest in port, SpaceX fairing recovery vessel Mr. Steven has continued a likely campaign of controlled drop tests with a second fairing recovery attempt, using a helicopter, spotter plane, and support vessel to pick up a Falcon fairing and drop it, theoretically allowing it to paraglide into Mr. Steven’s net.
While it’s nearly impossible to determine what happened without line-of-sight visual confirmation or an official announcement from SpaceX, it appears that Mr. Steven kicked off real catch attempts on October 11th, evidenced by his close interaction with a Blackhawk helicopter over the course of an hour or so. Another similar attempt occurred today, October 17th, and culminated with Mr. Steven returning once more to Port of San Pedro with the same test-focused fairing half on board, albeit not resting in his retracted net.
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- SpaceX’s dedicated test fairing seen at Berth 240 on Oct. 15, a few days after its first apparent drop test. (Pauline Acalin)
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- Mr. Steven and a recent arrival, barge PTS 185. The fairing cradle on deck suggests that this is probably the platform helicopters grab the fairing half off of. (Pauline Acalin)
After October 11th’s testing was completed, Mr. Steven returned to Port of San Pedro. On October 13th, he was docked at SpaceX’s Berth 240 facilities with net lowered and the test fairing half wrapped up on the docks, preventing confirmation of whether he carried the fairing half back from the testing region. A mid-sized barge also recently appeared at Berth 240 with a distinct Falcon fairing cradle onboard, perhaps explaining the presence of a tugboat (named Sir Richard) a few miles away from where this test campaign has been stationed – a barge would offer a flat, safe surface for a helicopter to hover over and pick up an unwieldy object such as a payload fairing.
Nearly identical to the October 11th test, Mr. Steven, tug Sir Richard, a Cessna chase plane, and a Blackhawk helicopter all converged around 100 miles southwest of Port of Los Angeles around 2pm PDT on October 17th prior to beginning recovery test operations. Mr. Steven and the tug Sir Richard – likely towing a barge being temporarily used to move a fairing half – arrived several hours beforehand at the test’s planned location.
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- As of late, SpaceX technicians and engineers have going through quite a range of activities related to fairing recovery. (Pauline Acalin)
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- A gif demonstrates just how taut Mr Steven’s net can be, thanks to mechanized rigging. 08/13/18 (Pauline Acalin)
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- Mr. Steven returned to Port of San Pedro around 7pm on October 8th after a day spent at sea, apparently with a Falcon fairing half in tow. This is the second known time that a fairing has been in Mr. Steven’s net. (Pauline Acalin)
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- One half of SpaceX’s Iridium-6/GRACE-FO just moments before touchdown on the Pacific Ocean. (SpaceX)
Eventually, a UH-60A Blackhawk helicopter – the same helicopter used on October 11 – lifted off from Catalina Island’s Avalon airport, taking about half an hour to reach Mr. Steven and Sir Richard. Once there, the helicopter very distinctly slowed down, eventually hovering just ~20 feet off the surface of the ocean, if not outright landing or perching on the aforementioned barge under the tug’s control. After several minutes in that state, the Blackhawk lifted off and immediately began climbing, reaching a peak of ~11,000 ft before (presumably) dropping its fairing payload and immediately diving down to follow its descent.
It’s undoubtedly an imperfect fit, but the helicopter appeared to follow Mr. Steven very closely over the course of the recovery attempt, sticking just a ~1500 ft or less above and a few hundred feet beside him as he raced to catch the falling fairing half. In fact, at least as a very rough approximation, the helicopter’s descent may be useful to judge the fairing’s behavior while gliding: taking ~14 minutes to travel descend 11,000ft and travel perhaps 2 miles (~10,500ft) horizontally, the fairing would dropped at a reasonable 13.1 feet per second (~4 m/s) once its parafoil opened and seemed to travel approximately one foot forward for every one foot down, also known as a 1:1 glide slope ratio.
And here's a little overview of the helicopter's path, mixed with a speed/altitude graph! Added some rough annotations to give an idea of what happened and in what time frame 😀 pic.twitter.com/e1rwZtkNHA
— Eric Ralph (@13ericralph31) October 18, 2018
Depending on wind conditions, parafoils can nominally be expected to achieve average glide slope ratios between 0 (high winds; falling like a literal rock) and 4 (no winds; almost as good as a bad airplane), meaning that Falcon fairings – judging from tangential data gathered from the helicopter following its descent – fly much like a parafoil, which is to say not great but better than a brick. The trick with parafoil control – which includes tweaking angles of attack and glide slope – lies more in the art of trading forward velocity for vertical velocity (or vice versa) at key moments. Assuming their control mechanisms have enough authority, paragliding fairings could ‘flare’ as they near Mr. Steven’s net, essentially angling upwards to briefly hover before dropping quickly, maybe giving the boat enough time to swoop in and place its net just beneath it.
In this way, a parafoil’s flexible, inflated wing (airfoil, to be precise) can allow it to maneuver quite a lot like a bird, at least more so than most other methods of flying humans have access to. Time will tell if SpaceX is having any luck perfecting the guidance and recovery of Falcon fairings, particularly with this campaign of under-the-radar drop tests. Even if Mr. Steven returns with a fairing half resting in his net, it will be more than a little ambiguous if it was placed there or he caught it, and any certainty will rely on official confirmation from SpaceX itself.
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
