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SpaceX’s Crew Dragon explosion response praised by NASA in new briefing
During a recent NASA council meeting, SpaceX’s response to a Crew Dragon capsule’s April 20th explosion was repeatedly praised by the agency’s senior Commercial Crew Program (CCP) manager, her optimism clearly rekindled after several undeniably challenging months.
On October 29th and 30th, NASA held its second 2019 Advisory Council (NAC) meeting, comprised of a number of (more or less) independent advisors who convene to receive NASA updates and provide a sort of third-party opinion on the agency’s programs. Alongside NASA’s SLS rocket and Orion spacecraft, Commercial Crew continues to be a major priority for NASA and is equally prominent in NAC meetings, where program officials present updates.
On October 30th, CCP manager Kathy Lueders presented one such update on the progress being made by Commercial Crew providers Boeing and SpaceX, both of which are just weeks away from multiple crucial tests. Boeing is scheduled to perform a pad abort test of its Starliner spacecraft as early as November 4th, while SpaceX is targeting a static fire of a Crew Dragon capsule on November 6th. If that test fire is successful, the same capsule could be ready to support SpaceX’s In-Flight Abort (IFA) test in early-December, and Boeing’s Starliner could attempt its orbital launch debut (OFT) no earlier than (NET) December 17th.
For both SpaceX and Boeing, the results of their respective In-Flight Abort and Orbital Flight Test will determine just how soon NASA will certify each company to attempt their first commercial launches with astronauts aboard. If Boeing’s Pad Abort goes perfectly and Starliner’s NET December 17th OFT is also a total success, the company could be ready for its Crewed Flight Test (CFT) anywhere from 3-6+ months after (March-June 2020).
If SpaceX’s IFA test goes perfectly next month, Crew Dragon’s Demo-2 astronaut launch could occur as early as February or March 2020. In April 2019, SpaceX suffered a major setback when flight-proven Crew Dragon capsule C201 violently exploded milliseconds before a planned abort thruster static fire test, reducing the historic spacecraft to a field of debris. Before that failure, C201 had been assigned to perform the in-flight abort test, while capsule C205 was in the late stages of assembly for Demo-2.
Had that explosion never happened and the C201 IFA gone perfectly, Demo-2 could have potentially been ready for launch as early as August or September 2019. Instead, C201’s demise forced SpaceX to change capsule assignments, reassigning C205 to support Crew Dragon’s IFA, while C206 was moved to Demo-2. Nevertheless, as both SpaceX and NASA officials have noted, C201’s on-pad explosion has been viewed as a gift, for the most part, as the capsule failed in a largely controlled and highly-instrumented environment.
In fact, NASA manager Kathy Lueders complimented NASA’s involvement in the anomaly resolution process and repeatedly praised SpaceX’s response to Dragon’s explosion. Although the explosion was an undesirable result, SpaceX’s relentless prioritization flight hardware testing prevented a failure from occurring in flight. Performed alongside NASA, SpaceX’s subsequent investigations and experimentation have essentially brought to light a new design constraint, the knowledge of which many space agencies and companies will likely benefit from.
Most notably, however, Lueders detailed how impressed she was at the incredible speed with which SpaceX was able to respond to Crew Dragon’s catastrophic static fire anomaly.
“So the nice thing is that the SpaceX folks had a bunch of vehicles in flow. So even though we lost Demo-1 [capsule C201], … [SpaceX] was able to pull up what was going to be our Demo-2 vehicle, outfit it, make [necessary] changes [and upgrades] to the vehicle, and get it ready for [flight] with a six-month slip — a pretty phenomenal turnaround.“
Kathy Lueders – NASA – 10/30/19
Crew Dragon C201 exploded on April 20th, 2019. Five months and seven days later, a new Crew Dragon capsule and trunk – having undergone significant modifications as a result of the C201 explosion investigation – were delivered to SpaceX’s Florida facilities for their new role, Dragon’s In-Flight Abort test. Meanwhile, despite the upset and general instability, Crew Dragon capsule C206 – previously assigned to the flight after Demo-2 – is in the late stages of assembly and integration and is expected to ship to Florida for preflight preparations in early-December.
Altogether, those turnaround times are almost unheard of for such complex systems. For example, Boeing’s Starliner service module – generally less complex than the crew capsule – suffered a serious anomaly during a June 2018 static fire test. As a result, Boeing had to fully replace the service module with new hardware and repeat the same test before it could proceed to Starliner’s Pad Abort, at the time expected a few weeks later (Q2 2018).
Like SpaceX, Boeing was forced to cannibalize future launch hardware to re-attempt its static fire test, which was ultimately completed some 11 months after the anomaly on May 24th, 2019. The Pad Abort previously expected in mid-2018 is now expected no earlier than November 4th, 2019, a delay of 12-16 months. In simpler terms, the six or so months that Crew Dragon C201’s explosion has delayed SpaceX’s In-Flight Abort test is an undeniably “phenomenal turnaround” relative to both NASA’s expectations and SpaceX’s peers.
A happy partnership
The day prior, famed ex-NASA engineer and Space Shuttle program manager Wayne Hale – now serving as NAC chair – brought up SpaceX in an entirely different context, deeming the company as a whole a “sterling example” of NASA’s ability to incubate and incentivize commercial spaceflight.
Indeed, SpaceX has radically reshaped almost every aspect of the global spaceflight industry in the ten years since NASA awarded the company its first major contract, proving that orbital-class commercial rockets can be built, landed, and reused – all for far less money than NASA or competitors believed was possible.
All things considered, NASA appears to be more content than ever with the results its fruitful SpaceX partnerships are producing, and a number of senior NASA officials seem to be increasingly willing to unbridle their enthusiasm as a result.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
