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SpaceX’s Crew Dragon explosion response praised by NASA in new briefing
During a recent NASA council meeting, SpaceX’s response to a Crew Dragon capsule’s April 20th explosion was repeatedly praised by the agency’s senior Commercial Crew Program (CCP) manager, her optimism clearly rekindled after several undeniably challenging months.
On October 29th and 30th, NASA held its second 2019 Advisory Council (NAC) meeting, comprised of a number of (more or less) independent advisors who convene to receive NASA updates and provide a sort of third-party opinion on the agency’s programs. Alongside NASA’s SLS rocket and Orion spacecraft, Commercial Crew continues to be a major priority for NASA and is equally prominent in NAC meetings, where program officials present updates.
On October 30th, CCP manager Kathy Lueders presented one such update on the progress being made by Commercial Crew providers Boeing and SpaceX, both of which are just weeks away from multiple crucial tests. Boeing is scheduled to perform a pad abort test of its Starliner spacecraft as early as November 4th, while SpaceX is targeting a static fire of a Crew Dragon capsule on November 6th. If that test fire is successful, the same capsule could be ready to support SpaceX’s In-Flight Abort (IFA) test in early-December, and Boeing’s Starliner could attempt its orbital launch debut (OFT) no earlier than (NET) December 17th.
For both SpaceX and Boeing, the results of their respective In-Flight Abort and Orbital Flight Test will determine just how soon NASA will certify each company to attempt their first commercial launches with astronauts aboard. If Boeing’s Pad Abort goes perfectly and Starliner’s NET December 17th OFT is also a total success, the company could be ready for its Crewed Flight Test (CFT) anywhere from 3-6+ months after (March-June 2020).
If SpaceX’s IFA test goes perfectly next month, Crew Dragon’s Demo-2 astronaut launch could occur as early as February or March 2020. In April 2019, SpaceX suffered a major setback when flight-proven Crew Dragon capsule C201 violently exploded milliseconds before a planned abort thruster static fire test, reducing the historic spacecraft to a field of debris. Before that failure, C201 had been assigned to perform the in-flight abort test, while capsule C205 was in the late stages of assembly for Demo-2.
Had that explosion never happened and the C201 IFA gone perfectly, Demo-2 could have potentially been ready for launch as early as August or September 2019. Instead, C201’s demise forced SpaceX to change capsule assignments, reassigning C205 to support Crew Dragon’s IFA, while C206 was moved to Demo-2. Nevertheless, as both SpaceX and NASA officials have noted, C201’s on-pad explosion has been viewed as a gift, for the most part, as the capsule failed in a largely controlled and highly-instrumented environment.
In fact, NASA manager Kathy Lueders complimented NASA’s involvement in the anomaly resolution process and repeatedly praised SpaceX’s response to Dragon’s explosion. Although the explosion was an undesirable result, SpaceX’s relentless prioritization flight hardware testing prevented a failure from occurring in flight. Performed alongside NASA, SpaceX’s subsequent investigations and experimentation have essentially brought to light a new design constraint, the knowledge of which many space agencies and companies will likely benefit from.
Most notably, however, Lueders detailed how impressed she was at the incredible speed with which SpaceX was able to respond to Crew Dragon’s catastrophic static fire anomaly.
“So the nice thing is that the SpaceX folks had a bunch of vehicles in flow. So even though we lost Demo-1 [capsule C201], … [SpaceX] was able to pull up what was going to be our Demo-2 vehicle, outfit it, make [necessary] changes [and upgrades] to the vehicle, and get it ready for [flight] with a six-month slip — a pretty phenomenal turnaround.“
Kathy Lueders – NASA – 10/30/19
Crew Dragon C201 exploded on April 20th, 2019. Five months and seven days later, a new Crew Dragon capsule and trunk – having undergone significant modifications as a result of the C201 explosion investigation – were delivered to SpaceX’s Florida facilities for their new role, Dragon’s In-Flight Abort test. Meanwhile, despite the upset and general instability, Crew Dragon capsule C206 – previously assigned to the flight after Demo-2 – is in the late stages of assembly and integration and is expected to ship to Florida for preflight preparations in early-December.
Altogether, those turnaround times are almost unheard of for such complex systems. For example, Boeing’s Starliner service module – generally less complex than the crew capsule – suffered a serious anomaly during a June 2018 static fire test. As a result, Boeing had to fully replace the service module with new hardware and repeat the same test before it could proceed to Starliner’s Pad Abort, at the time expected a few weeks later (Q2 2018).
Like SpaceX, Boeing was forced to cannibalize future launch hardware to re-attempt its static fire test, which was ultimately completed some 11 months after the anomaly on May 24th, 2019. The Pad Abort previously expected in mid-2018 is now expected no earlier than November 4th, 2019, a delay of 12-16 months. In simpler terms, the six or so months that Crew Dragon C201’s explosion has delayed SpaceX’s In-Flight Abort test is an undeniably “phenomenal turnaround” relative to both NASA’s expectations and SpaceX’s peers.
A happy partnership
The day prior, famed ex-NASA engineer and Space Shuttle program manager Wayne Hale – now serving as NAC chair – brought up SpaceX in an entirely different context, deeming the company as a whole a “sterling example” of NASA’s ability to incubate and incentivize commercial spaceflight.
Indeed, SpaceX has radically reshaped almost every aspect of the global spaceflight industry in the ten years since NASA awarded the company its first major contract, proving that orbital-class commercial rockets can be built, landed, and reused – all for far less money than NASA or competitors believed was possible.
All things considered, NASA appears to be more content than ever with the results its fruitful SpaceX partnerships are producing, and a number of senior NASA officials seem to be increasingly willing to unbridle their enthusiasm as a result.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
