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SpaceX, NASA batten down the hatches as another storm approaches Florida
SpaceX, NASA, and the rest of the Kennedy Space Center (KSC) and Cape Canaveral Space Force Station (CCSFS) are doing what they can to prepare for Tropical Storm Nicole’s imminent arrival.
The somewhat unexpected storm grew quickly in recent days and has become a system that could at least partially threaten the Space Coast and its tenants. After the likelihood of favorable weather conditions dropped to just 20% on November 7th, SpaceX announced later the same day that it would delay its next Falcon 9 launch from November 8th to no earlier than (NET) November 12th. Increasingly tight scheduling of one of SpaceX’s two Florida pads will likely trigger delays for at least two or three more November launches, magnifying the storm’s immediate impact.
In comparison, the situation facing NASA could become more serious. On November 4th, for the fourth time since April 2022, NASA rolled its first Space Launch System (SLS) rocket to KSC’s LC-39B pad for a third launch attempt. Due to a combination of the storm’s quick growth and the nature of the SLS rocket, the design of which was dictated more by political expediency than rational engineering, the agency was reluctant to roll the rocket back to shelter. By the time it was clear that Nicole would impact Cape Canaveral, it was too late for NASA to complete the multi-day rollback process.
In late September, Hurricane Ian created a similar situation. The threat of the tail-end of the storm bringing winds higher than the SLS rocket is rated to survive forced NASA to abandon a third launch attempt and instead roll SLS back to the Vehicle Assembly Building (VAB), which is rated to survive even a Category 5 hurricane. According to NASA, SLS is designed to withstand wind gusts as high as 137 km/h (85 mph). Even then, some senior officials were brazenly reluctant to stand down. Every round trip to and from the VAB guarantees weeks of delays before the next possible launch attempt. Additionally, while NASA has refused to offer more context, each crawler ride seemingly takes a toll on the SLS rocket, meaning that the vehicle can only handle a limited number of rollbacks before unspecified issues begin to arise.
As a result, even though high winds could apparently damage the first SLS rocket and orbit-capable Orion spacecraft, which represent 10-15 years of work and would cost a minimum of $4.1 billion to replace, NASA was nearly willing to play chicken with a hurricane. Ultimately, someone in the agency saw reason and took the threat seriously enough to return the rocket to the safety of the VAB. But just six weeks later, with no evidence that NASA seriously considered a rollback before it was too late, SLS is stuck at Pad 39B while an increasingly threatening tropical storm – verging on a Category 1 hurricane – approaches the Space Coast.
Because the rollback process (which takes about a day) requires days of preparation, NASA would have had to decide to return SLS to the VAB days in advance. Instead, even though NASA was already aware that a storm system was developing, the agency decided to roll the rocket out of the VAB to LC-39B late on November 3rd. Had NASA merely delayed rollout by a few days to allow forecasts of the storm system to become more confident, it’s unlikely that it would have moved forward with its rollout plans as the storm’s predicted impact worsened.
When Hurricane Ian threatened KSC, NASA decided to roll SLS back to the VAB after the odds of sustained hurricane-force winds grew to 6%. That makes NASA’s decision to roll SLS to the pad when it had a forecast showing a 4% chance of similar winds even stranger.
SLS will be forced to weather the storm while sitting unprotected at the launch pad. As of November 7th, NOAA models predicted a 7% chance of hurricane-force winds at Kennedy Space Center. The odds increased to 15% 12 hours later – briefly equivalent to Russian roulette. The latest forecast has dropped to a 10% chance of sustained wind speeds of 120 km/h (75 mph) or higher. It’s unclear what the SLS rocket’s tolerance for sustained winds is, but it’s likely lower than its tolerance for gusts of up to 85 mph.
With any luck, Nicole will fall on the right side of NASA’s gamble. In the meantime, to “provide sufficient logistical time to get back into launch status following the storm,” NASA has delayed its third SLS launch attempt from November 14th to November 16th. The bulk of Nicole’s impact will begin to be felt at KSC as early as November 9th and should last for several days.
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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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