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SpaceX, NASA batten down the hatches as another storm approaches Florida
SpaceX, NASA, and the rest of the Kennedy Space Center (KSC) and Cape Canaveral Space Force Station (CCSFS) are doing what they can to prepare for Tropical Storm Nicole’s imminent arrival.
The somewhat unexpected storm grew quickly in recent days and has become a system that could at least partially threaten the Space Coast and its tenants. After the likelihood of favorable weather conditions dropped to just 20% on November 7th, SpaceX announced later the same day that it would delay its next Falcon 9 launch from November 8th to no earlier than (NET) November 12th. Increasingly tight scheduling of one of SpaceX’s two Florida pads will likely trigger delays for at least two or three more November launches, magnifying the storm’s immediate impact.
In comparison, the situation facing NASA could become more serious. On November 4th, for the fourth time since April 2022, NASA rolled its first Space Launch System (SLS) rocket to KSC’s LC-39B pad for a third launch attempt. Due to a combination of the storm’s quick growth and the nature of the SLS rocket, the design of which was dictated more by political expediency than rational engineering, the agency was reluctant to roll the rocket back to shelter. By the time it was clear that Nicole would impact Cape Canaveral, it was too late for NASA to complete the multi-day rollback process.
In late September, Hurricane Ian created a similar situation. The threat of the tail-end of the storm bringing winds higher than the SLS rocket is rated to survive forced NASA to abandon a third launch attempt and instead roll SLS back to the Vehicle Assembly Building (VAB), which is rated to survive even a Category 5 hurricane. According to NASA, SLS is designed to withstand wind gusts as high as 137 km/h (85 mph). Even then, some senior officials were brazenly reluctant to stand down. Every round trip to and from the VAB guarantees weeks of delays before the next possible launch attempt. Additionally, while NASA has refused to offer more context, each crawler ride seemingly takes a toll on the SLS rocket, meaning that the vehicle can only handle a limited number of rollbacks before unspecified issues begin to arise.
As a result, even though high winds could apparently damage the first SLS rocket and orbit-capable Orion spacecraft, which represent 10-15 years of work and would cost a minimum of $4.1 billion to replace, NASA was nearly willing to play chicken with a hurricane. Ultimately, someone in the agency saw reason and took the threat seriously enough to return the rocket to the safety of the VAB. But just six weeks later, with no evidence that NASA seriously considered a rollback before it was too late, SLS is stuck at Pad 39B while an increasingly threatening tropical storm – verging on a Category 1 hurricane – approaches the Space Coast.
Because the rollback process (which takes about a day) requires days of preparation, NASA would have had to decide to return SLS to the VAB days in advance. Instead, even though NASA was already aware that a storm system was developing, the agency decided to roll the rocket out of the VAB to LC-39B late on November 3rd. Had NASA merely delayed rollout by a few days to allow forecasts of the storm system to become more confident, it’s unlikely that it would have moved forward with its rollout plans as the storm’s predicted impact worsened.
When Hurricane Ian threatened KSC, NASA decided to roll SLS back to the VAB after the odds of sustained hurricane-force winds grew to 6%. That makes NASA’s decision to roll SLS to the pad when it had a forecast showing a 4% chance of similar winds even stranger.
SLS will be forced to weather the storm while sitting unprotected at the launch pad. As of November 7th, NOAA models predicted a 7% chance of hurricane-force winds at Kennedy Space Center. The odds increased to 15% 12 hours later – briefly equivalent to Russian roulette. The latest forecast has dropped to a 10% chance of sustained wind speeds of 120 km/h (75 mph) or higher. It’s unclear what the SLS rocket’s tolerance for sustained winds is, but it’s likely lower than its tolerance for gusts of up to 85 mph.
With any luck, Nicole will fall on the right side of NASA’s gamble. In the meantime, to “provide sufficient logistical time to get back into launch status following the storm,” NASA has delayed its third SLS launch attempt from November 14th to November 16th. The bulk of Nicole’s impact will begin to be felt at KSC as early as November 9th and should last for several days.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
