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SpaceX, NASA test escape zipline ahead of Crew Dragon’s astronaut launch debut
As part of continued preparations ahead of SpaceX’s Demonstration-2 mission (DM-2) that will debut Crew Dragon’s ability to support astronaut flight, SpaceX and NASA have successfully tested crew emergency egress (escape) systems at SpaceX’s primary crew launch facilities located at Launch Complex 39-A (LC-39A) at Kennedy Space Center in Florida. The successful verification tests have proven that SpaceX is ready to support crewed launches and preserve human life with effective escape methods, including a zipline mounted basket system that will whisk astronauts away from Crew Dragon and Falcon 9 in the event of a launch pad anomaly.
The formal launch pad escape verification test comes just a month after SpaceX and NASA CCP teams practiced astronaut recovery rehearsals – including emergency astronaut evacuation – from a high-fidelity Crew Dragon mockup capsule aboard the recovery Vessel GO Searcher.
Multiple teams from NASA and SpaceX including personnel from the Astronaut Office at NASA’s Johnson Space Center in Houston, NASA Flight Surgeons, SpaceX systems engineers, Kennedy Aero Medical, and Commercial Crew Program Safety worked together to successfully complete two full-dress rehearsals of different escape methods.
In a Commercial Crew Program (CCP) blog post, NASA CCP launch operations integrator Steve Payne stated that “this demonstration allowed all the various teams responsible for ground operations, system design, ground safety and emergency management to observe and verify the system is ready for operational use.”
The launch pad escape methods practiced at LC-39A simulated evacuation plans that would usher flight and pad crew members to safety should any sort of life-threatening anomaly occur during launch proceedings. Two different versions of escape methods were practiced – a quick emergency evacuation utilizing the zipline system and a less life-threatening situation using an elevator.
Both escape plans require that crew members are able to evacuate the crew access arm and crew-loading level of the Fixed Service Structure (FSS) at LC-39A, located some 265ft in the air. During SpaceX renovations of LC-39A the crew loading platform was moved roughly half a level higher to accommodate the Crew Dragon capsule’s position atop a Falcon 9 booster, as the Crew Dragon stack is far different from and significantly taller than the Space Shuttles that previously flew from LC 39-A.
One exit method demonstrated how both flight and pad crew members could exit the launch pad under non-emergency circumstances. NASA astronauts Bob Behnken and Shannon Walker participated in the exercises and began the first rehearsal at the end of the crew access arm (CAA) – known as a white room – and took an elevator in the FSS to the ground before being escorted to a safe location nearby.
The second rehearsal simulated an emergency (i.e. time-sensitive) egress with active escape alarms and fire suppression systems that required the astronauts and pad crew to escape the launch tower using slide-wire mounted – essentially a serious zipline – basket transport system. This method has been around for decades and during the SpaceX LC-39A renovations some much-needed upgrades were implemented, including a new braking system to control basket descent speed and modifications to allow easier exit from the baskets.
In the blog post, Behnken expressed excitement about the completion of the verification tests, as they bring him and his colleagues one step closer to launching to orbit aboard SpaceX’s Crew Dragon spacecraft. “It’s exciting to have this verification test behind us on our way to the SpaceX Demo-2 mission. Each time today when we headed down the crew access arm, I couldn’t help but think about what it will be like to strap into Dragon on launch day.”
Behnken’s words reflect the anticipation and excitement that is shared by all as we await the historic and triumphant return of human spaceflight from US soil when SpaceX’s Crew Dragon capsule carries astronauts to the International Space Station for the first time. SpaceX CEO, Elon Musk, recently stated that the Crew Dragon capsule (C204) and trunk that will support DM-2 and (hopefully) push SpaceX into a new era of human spaceflight is set to arrive in Florida as early as November 2019. The Falcon 9 booster (B1058) has already completed static fire testing in Texas and is likely already in Florida or set to arrive imminently.
If all goes as planned during Crew Dragon’s upcoming in-flight abort (IFA) test and NASA is able to efficiently complete its myriad of reviews and paperwork, SpaceX should be ready to launch its first astronauts into orbit early next year.
Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.
Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
Elon Musk
SpaceX (SPCX) IPO is live today at $135: Here’s exactly what you need to know
SpaceX priced its historic IPO at $135 per share today, raising a record $75 billion.
SpaceX officially priced its initial public offering at $135 per share, offering 555,555,555 shares of Class A common stock and raising $75 billion in what is the largest IPO in stock market history. Shares are set to begin trading on the Nasdaq Global Select Market on Friday, June 12, under the ticker symbol SPCX. The previous record holder was Saudi Aramco’s 2019 offering at $29 billion, followed by Alibaba’s $22 billion offering in 2014.
At $135 per share and roughly 555.6 million shares, the implied valuation sits near $1.75 trillion, which would make SpaceX roughly the seventh largest company in the United States, just above Tesla’s current market cap. Regular investors can request shares at the IPO price through Robinhood, Fidelity, Charles Schwab, SoFi, and E*TRADE, though the deal is heavily oversubscribed and most retail allocations will be partial or unfilled. Once trading opens June 12, anyone with a brokerage account can buy SPCX on the open market.
SpaceX’s amended S-1 is sparking a major Tesla merger conversation
The valuation is anchored primarily by Starlink. Starlink crossed 10 million subscribers as of February 2026 and is adding 750,000 to 1.5 million new users per month, with the connectivity segment already posting a $1.19 billion profit last quarter. The offering also bundles in xAI following SpaceX’s all-stock merger earlier this year, adding Grok and the Colossus supercomputer to the investment thesis. As Teslarati reported, Starlink ended 2025 with $10 billion in revenue, a figure analysts project could reach $24 billion by end of 2026.
Wedbush analyst Dan Ives has been vocal in his support. “I think the time is right,” Ives said, adding that the offering expands the Elon Musk ecosystem rather than competing with Tesla. An average 12-month price target of $165 per share represents roughly 22% upside from the IPO price. Not everyone agrees – Motley Fool noted xAI is spending $1 billion per month playing catch-up to OpenAI and Anthropic.
Musk founded SpaceX in 2002 with a single stated purpose. “Elon founded SpaceX with a goal to change humanity, to make us a multi-planet species,” CFO Bret Johnsen said in the company’s retail roadshow video this week. Musk himself has been more direct: “We are building the systems and technologies necessary to provide global connectivity on Earth and beyond, to understand the true nature of the universe, and to extend the light of consciousness to the stars.”
Musk’s biggest bettor Ron Baron reveals massive SpaceX IPO bet
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
