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SpaceX wins new Falcon Heavy launch contract as rocket’s prospects stabilize
SpaceX has won a new Falcon Heavy launch contract from Swedish telecommunications company Ovzon, which hopes to procure a large geostationary communications satellite in time for launch in the fourth quarter of 2020.
Excluding two pending contracts, a consequence of the many years of delays suffered since SpaceX first began marketing the rocket, Ovzon’s commitment is now the fourth commercial contract secured by Falcon Heavy in 2019 and 2020, solidifying enough demand to sustain – on average – biannual launches over the next two or so years.
Ovzon signs agreement with SpaceX for first satellite launch – read the full release here: https://t.co/M9YWRCyp5L
In an important step towards growing our satellite service offering, Ovzon has entered into an agreement with SpaceX for launch of Ovzon’s first GEO satellite. pic.twitter.com/HfMfl9jnNV— Ovzon AB (@OvzonAB) October 16, 2018
Speaking at IAC 2018, SpaceX VP of Reliability Hans Koenigsmann was by no means wrong when he described the latent demand seen for Falcon Heavy launches, stating that “there aren’t too many customers for it”. Indeed, just three firm launch contracts over the next two years did not bode particularly well for Falcon Heavy as a competitive complement to SpaceX’s commercial launch business – without regular demand and assuming a competitive and fixed-price market, the cost of maintaining the infrastructure needed to build and fly a distinct launch vehicle will inevitably end up cannibalizing profitability or even the ability to break even.
For vehicles like ULA’s Delta IV Heavy, NASA’s SLS, or the late Space Shuttle, the unique capabilities offered by certain low-volume rockets or even just the risk of faltering can lead to situations where anchor customers will swallow huge cost premiums for the sake of simply preserving those capabilities. In non-competitive markets, it does not take much for nearly any capability to become essentially priceless. SpaceX, however, paid for Falcon Heavy’s development without seeking – and even actively turning down – most government development funding or guaranteed launch contracts.
- Falcon Heavy ahead of its inaugural launch. (SpaceX)
- The extraordinary might of Delta IV Heavy’s hydrolox-burning RS-68A engines, producing a combined 2.1 million pounds of thrust at liftoff. (Tom Cross)
A tough life for big birds
As such, Falcon Heavy’s utility and existence are in a far more precarious position than most rockets, owing to the fact that SpaceX would likely not hesitate to kill the vehicle if commercial demand rapidly withered to nothing, far from impossible with just three total launches contracted over a period of fewer than two years. Prior to the USAF announcing a new Falcon Heavy launch contract in June 2018, that number was just two secured launches. Combined with the USAF purchase, Ozvon’s new contract suggests that prospects for the super-heavy-lift rocket may be at least warm enough to sustain its useful existence.
SpaceX's Falcon Heavy manifest:
– Arabsat 6A (NET early 2019)
– STP-2 (NET 2019)
– AFSPC-52 (NET September 2020)
– Ovzon (NET Q4 2020)Pending confirmed payloads:
– Viasat
– Inmarsat— Michael Baylor (@MichaelBaylor_) October 16, 2018
There is also a decent chance that, once Falcon Heavy has proven itself with one or two real satellite launches, commercial launch customers will warm to its impressive capabilities. Most notably, Ozvon may have sided with Falcon Heavy solely because the powerful rocket can place its Ozvon-3 communications satellite directly into geostationary orbit (GEO), compared to the far more common process of launching the satellite roughly halfway there and letting it finish the journey on its own, known as geostationary transfer orbit (GTO) insertion.
There is undoubtedly significant commercial upside for geostationary communications satellites to arrive at their operational orbits as quickly as possible, rather than spending weeks or even months slowly making their way uphill from GTO. The cost of dedicated launches of Delta IV Heavy or Ariane 5 have far outweighed the benefits of earlier operability for as long as the rockets have been flying, though, and smaller and more affordable vehicles like Falcon 9, Atlas 5, or dual-manifested Ariane 5s simply aren’t powerful enough to launch traditionally-sized commsats directly to GEO.
- Falcon Heavy clears the top of the strongback in a spectacular fashion. Two of the rocket’s three manifested missions are now for the USAF. (Tom Cross)
- Falcon Heavy’s stunning dual side booster recovery. (SpaceX)
- SpaceX’s second Falcon Heavy launch will either be the USAF’s STP-2, a collection of smaller satellites, or Arabsat 6A, a large communications satellite. (USAF)
- The communications satellite Arabsat-6A. (Lockheed Martin)
In that regard, Falcon Heavy launches could become a commercial game changer and a distinct competitive advantage for companies that select it. Now with at least four launch contracts secured over the next ~24 months, Falcon Heavy will have a much better chance at demonstrating its true capabilities, potentially enabling military-premium launch services (~$250m+) at commercial-premium prices (~$90-150m). If it performs as intended in its next few launches, expected sometime in H1 2019, Falcon Heavy will be a strong contender for at least five additional USAF contracts as well as certain NASA missions scheduled to launch in the 2020s.
Experience with Falcon Heavy may only be tangentially beneficial at best to SpaceX’s greater BFR ambitions, but commercially, competitively, and reliably operating a rocket as large as FH for customers like the USAF and NASA would go a long, long way towards solidifying SpaceX’s perception as a ULA-equivalent launch provider for roughly half the cost.
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!
Elon Musk
Tesla FSD mocks BMW human driver: Saves pedestrian from near miss
Tesla FSD anticipated a BMW driver’s lane drift before the human behind the wheel could react.
A video posted to r/TeslaFSD this week put a sharp spotlight on Tesla’s Full Self-Driving (FSD) software being able to react to pedestrian intent than an actual human driver behind the wheel. In the Reddit clip, a BMW driver can be seen rolling through a neighborhood street completely unaware of a pedestrian stepping in to cross. At the same time, a Tesla driving on FSD had already begun slowing down before the pedestrian even began their attempt to cross the street The BMW kept moving, prompting the pedestrian to hop back, while the Tesla came to a stop and provide right-of-way for the human to safely cross.
That gap between what the BMW driver saw and what FSD had already processed is the story. Tesla FSD wasn’t reacting to a person in the street, rather it was reading the signals that a person was about to enter it based on the pedestrian’s movement, trajectory, and their trajectory to telegraph intent.
Tesla’s FSD is now built on an end-to-end neural network trained on billions of real-world miles, learning to interpret subtle human behavioral cues the same way an experienced human driver does instinctively. The difference is consistency. A human driver distracted for two seconds misses what FSD does not.
Tesla sues California DMV over Autopilot and FSD advertising ruling
Reddit commenters in the thread were blunt about the BMW driver’s failure, with several pointing out that the pedestrian was visible well before the crossing. One response put it plainly that the car on FSD saw the situation developing before the human in the other car had registered there was a situation at all.
Tesla has published data showing FSD (Supervised) is 54% safer than a human driver, accumulated across billions of miles driven on the system. Elon Musk has said FSD v14 will outperform human drivers by a factor of two to three, and that v15 has “a shot” at a 10x improvement. Pedestrian safety is where the stakes are highest, and where intent prediction closes the gap fastest. At 30 mph, a car covers roughly 44 feet per second. An extra second of awareness from reading a person’s body language rather than waiting for them to step out is often the difference between a near miss and a fatality.
Video and community discussion: r/TeslaFSD on Reddit
FSD saves man from becoming a pancake. BMW driver nearly flattens him.
by
u/Qwertygolol in
TeslaFSD
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Tesla Robotaxi gets a small but significant change
In the world of Tesla, where billion-dollar battery breakthroughs and autonomy milestones dominate headlines, a quiet design update can still pack a punch.
In the world of Tesla, where billion-dollar battery breakthroughs and autonomy milestones dominate headlines, a quiet design update can still pack a punch.
Last week in downtown Austin, sharp-eyed observers spotted a subtle but telling evolution on the Cybercab: a new “ROBOTAXI” logo graphic now graces the vehicle’s doors at Tesla’s Autonomy Popup.
What looks at first glance like a minor stylistic choice is, in fact, a deliberate rebranding move that hints at how the company envisions its robotaxi fleet fitting into everyday life.
The updated lettering is bold, graffiti-inspired, and unapologetically street-smart. Rendered in black with dripping white accents and a glowing yellow outline, the font evokes urban energy and playful irreverence.
Live From Downtown Austin:
Tesla Cybercab with new logo Graphic at their Autonomy Popup pic.twitter.com/MTTb9KDr3b
— David Moss (@DavidMoss) March 13, 2026
Gone is the sleek, minimalist typography that defined earlier Cybercab prototypes. In its place is something more human, almost rebellious.
The new logo pops against the Cybercab’s smooth, metallic body, turning the autonomous pod into a rolling piece of public art rather than just another futuristic taxi.
Designers know that fonts are silent brand ambassadors. They shape perception before a single ride is taken. Tesla’s classic sans-serif aesthetic screams precision engineering and Silicon Valley cool.
The new Robotaxi script leans into accessibility and fun, suggesting the vehicle is approachable, not intimidating. For a product meant to ferry strangers through city streets 24/7, that matters. It signals that the robotaxi isn’t reserved for tech elites; it’s for everyone.
Tesla Cybercab spotted next to Model Y shows size comparison
The timing is no accident. With regulatory approvals for unsupervised autonomy advancing and Tesla preparing to scale Cybercab production, the company is shifting from prototype showcase to fleet deployment.
A fresh logo helps differentiate the vehicles visually in dense urban environments—crucial for rider recognition and brand recall. It also aligns with Elon Musk’s long-standing ethos: make the future feel exciting, not sterile.
Small changes like this often foreshadow a larger strategy. Tesla has always obsessed over details—door handles, screen interfaces, even the curvature of a steering wheel.
Updating the Robotaxi font reflects the same meticulous care now applied to consumer-facing autonomy. It’s not just paint on metal; it’s a statement that the ride of the future should feel personal, memorable, and undeniably cool.
In an industry racing toward self-driving fleets, Tesla’s willingness to evolve even the smallest visual cues shows confidence. A font won’t launch the robotaxi network, but it might just help millions climb aboard with a smile.
News
Tesla makes latest announcement on Model S and Model X
The announcement follows Tesla CEO Elon Musk’s statement on the Q4 2025 earnings call in late January. Musk described the decision as an “honorable discharge” for the two vehicles, noting that production would wind down in Q2 2026.
Tesla has officially begun winding down production of its flagship Model S and Model X in the United States, notifying owners via email that the long-running models will soon reach the end of the line.
The email, sent to U.S. customers on March 27, opens with gratitude. “Model S and Model X marked the beginning of the world’s transition to electric transportation,” it reads. “These vehicles also made it possible for Tesla to develop the technology that would move our world toward autonomy.”
It then delivers the news directly: “As we make way for this autonomous future, Model S and Model X production will be ending. If you’d like to bring home a new Model S or Model X, order yours soon from our limited inventory.”
Tesla just sent out a new email thanking Model S/X owners.
“These vehicles made it possible for Tesla to develop the technology that would move our world toward autonomy. As we make way for this autonomous future, Model S and Model X production will be ending. If you’d like to… pic.twitter.com/IeUhZ3iDnX
— Sawyer Merritt (@SawyerMerritt) March 27, 2026
The message closes with a simple thank-you: “Thank you for being part of our journey.”
The announcement follows Tesla CEO Elon Musk’s statement on the Q4 2025 earnings call in late January. Musk described the decision as an “honorable discharge” for the two vehicles, noting that production would wind down in Q2 2026.
The move frees factory floor space at Fremont, California, for next-generation manufacturing, including Optimus humanoid robots and the upcoming Robotaxi platform.
Introduced in 2012 and 2015, respectively, the Model S and Model X were Tesla’s original halo cars. They proved EVs could outperform gasoline luxury vehicles in acceleration, range, and tech features while pioneering over-the-air updates and early autonomy hardware.
Although they never matched the volume of the Model 3 and Model Y, their engineering breakthroughs laid the foundation for the company’s current lineup and full self-driving development.
Early adopters highlighted how the cars convinced them to invest in Tesla stock and the EV movement. Some U.S. owners who had not yet received the note voiced mild frustration, and international customers confirmed the outreach remains U.S.-only for now.
Tesla has not detailed an exact final production date beyond the Q2 2026 target or confirmed immediate replacements. Speculation continues about a possible Cybertruck-derived SUV, but the company’s public focus has shifted squarely to autonomy and robotics.
For buyers still interested in the S or X, the window is closing. Inventory is described as limited, and Tesla’s Korean division has already set a March 31 cutoff for new orders in that market. The email serves as both a farewell and final sales push, an elegant close to a chapter that helped define modern electric driving.





