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SpaceX’s first orbital Starship prototype prepares for proof tests
Several days after SpaceX’s first orbital-class Starship prototype took a second trip to a nearby launch site, the rocket is on its way to one of two suborbital launch mounts.
Once installed on the steel structure, Starship prototype 20 (S20) will finally be ready for – at minimum – two crucial tests: a cryogenic proof and static fire. According to highway closures filed by SpaceX late last week, the first of those tests could apparently begin as early as Thursday, August 19th, potentially setting Starship S20 up to attempt at least one major milestone next week.
On August 13th, SpaceX rolled Starship S20 back to the launch site a week after the rocket was sent to the pad to be briefly stacked on top of a Super Heavy booster – an event that appears to have been something like 50% photo opportunity, 50% test objective. Neither the booster or ship were fully complete at the time and both ultimately required at least another week or two of outfitting and plumbing to be ready for ground testing – let alone flight. Aspirationally, the same pair – Ship 20 and Booster 4 – could be the first to attempt a true orbital Starship launch sometime later this year.
Since its second rollout, Ship 20 has more or less stayed in one place as workers continuously swarmed about the rocket on boom and scissor lifts. Over the last four days, not much has visually changed save for the installation of a handful of heat shield tiles, but the focus clearly centered around the Starship’s ‘raceway’ – a clutch of plumbing and wiring that runs most of the length of the vehicle’s back. Virtually all rockets have them and Starship is no different with a raceway packed with avionics wire runs, plumbing for propellant loading, and smaller lines for pressurization and hydraulics.
While it’s not entirely clear what specific work has been done over the last few days or why it wasn’t done back at the build site, where CEO Elon Musk himself has said such tasks are more easily done, it’s clear that Starship S20 does have a more refined raceway than any ship before it. In recent days, SpaceX has also begun to install structural elements that strongly imply that S20 will be the first Starship to receive a raceway aerocover – not unlike those on Falcon boosters – to protect its external wiring and plumbing in flight.
Regardless, once Starship S20 is installed on one of SpaceX’s two suborbital launch mounts, the vehicle will most likely be prepared for a routine cryogenic proof test. To pass, Starship will need to survive significant thermal and mechanical stress as its tanks are filled with supercool liquid nitrogen and pressurized to at least 6 bar (~90 psi). At this point, a Starship prototype hasn’t failed a cryo proof in more than a year, so the test should be fairly routine.
Curiously, after spending weeks modifying Mount B with a series of hydraulic rams meant to simulate the thrust of Ship 20’s six Raptor engines during its cryo proof(s), SpaceX removed all of that extra hardware just prior to the Starship’s second rollout and now-imminent installation on said mount. Regardless of why, that decision likely means that Starship S20 will move directly to static fire testing once it passes cryo proofing. Given that Ship 20 appears to be on track to be the first Starship prototype of any kind to fire more than three Raptors at a time, that static fire campaign will likely be somewhat cautious, possibly beginning with just 1-3 engines and then moving to four, five, or straight to six.
SpaceX could also throw caution to the wind (not implausible as evidenced by the removal of Pad B’s unused thrust rams) and install and attempt to fire all six Raptors immediately after Ship 20 completes a cryo proof. Based on road closures filed by SpaceX, that testing could begin as early as 5pm to 11pm CDT on Thursday, August 19th. A backup window is also scheduled from 6am to 12pm CDT on August 20th.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
