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SpaceX may perfect reusable rockets in 2018: Evolution in the Falcons’ Nest
2017 has in almost every respect been an unrivaled halcyon year for SpaceX: over the course of its twelves months, SpaceX has returned to flight, begun reusing Falcon 9 boosters, and overall completed 18/18 successful launches and 15/15 first stage recoveries – five of which were commercial reuses of ‘flight-proven’ boosters. It is difficult to fathom how the year could have been more successful, aside from a slight hiccup with fairing manufacturing that may have prevented the launch company from racking up 20 or more missions in 2017.
And yet, despite the flooring and incontrovertible triumphs, I can state with confidence that, barring any serious anomalies, SpaceX’s 2018 docket will utterly eclipse 2017’s varied achievements. This series of articles will act as a sort of preview of SpaceX’s imminent future in 2018, each looking at what the new year may hold for the company’s three most fundamental pursuits: the Falcon rocket family, the Starlink satellite internet initiative, and its ambitions of interplanetary colonization.
Sooty Falcon 9 1035 before its second flight with an also-reused Dragon payload, CRS-13. (Tom Cross/Teslarati)
Falcon finds its wings
While 2015 and 2016 both saw their own hints of potential successes to come, 2017 is the first year that SpaceX managed a truly impressive launch cadence for Falcon 9 without a serious vehicle failure. Every 2017 launch flew on either a Block 3 or Block 4 iteration of Falcon 9 1.2. Esoteric model numbers aside, this simply means that Falcon 9’s design, manufacture, and operation are all maturing rapidly; SpaceX has clearly learned from the CRS-7 and Amos-6 failures and responded accordingly with a more cautious and tempered perspective.
From a historical perspective, it is extraordinarily impressive that Falcon 9 and Cargo Dragon have experienced such a tiny number of failures over their short but active existences. Both Falcon 9 and Dragon have experienced several miscellaneous teething issues and technical difficulties over their ~7 years of launches, but only three anomalies resulted in failures that catastrophically impacted customer payloads: CRS-1, CRS-7, and Amos-6. Thus, out of a total of 46 Falcon 9 launches, approximately 94% have been complete successes. For perspective SpaceX’s first orbital rocket, Falcon 1, experienced total failures during its first three launch attempts, for a success rate of 40%.
SpaceX’s Falcon family of rockets. (Wikipedia)
Barring further flight hardware anomalies in the Falcon family, however, 2018 is likely to be even more of a boon for Falcon 9 (and Falcon Heavy). While Falcon Heavy is set to ring in the new year sometime in January 2018, just a few weeks away, far more significant for SpaceX’s launch business is the debut of the “final” iteration of Falcon 9, dubbed Block 5 or ‘V5,’ likely within the next several months. Block 5 has been heavily modified almost entirely for the sake of more efficient reuse, and will feature titanium grid fins (most recently spotted on Falcon Heavy) and several other changes. Altogether, SpaceX’s public goal is to be able to reuse Falcon 9 Block 5 as many as a dozen times with relative ease, and each booster’s lifespan could potentially be lengthened by a factor of 5-10 with more extensive periodic maintenance.
For now, we only use those on super hot reentry missions. Will go to all Ti with Falcon 9 V5, which is a few months away.
— Elon Musk (@elonmusk) December 17, 2017
This ‘final’ version of Falcon 9 will almost undoubtedly go through its own period of tweaks, changes, and iterative improvements once it debuts and begins to gather flight experience. Nevertheless, it’s plausible that once its minor problems are ironed out, SpaceX will choose to “freeze” the design and begin to aggressively transfer large sections of its engineering and manufacturing base over to the company’s Mars rocket, BFR. Ultimately, the highly reusable Block 5 evolution of Falcon 9 will allow SpaceX to transfer over its customers to reused rockets and thus recoup the cost of reusability R&D far faster than ever before, both by lowering the material cost of launch and enabling a considerably higher frequency of launches.
This crop of Falcon Heavy shows off its side cores, both sporting titanium grid fins that are considerably larger than the original aluminum fins. (SpaceX)
Taken as a whole, the culmination of the Falcon family’s evolution will pave SpaceX’s path to realizing its even wilder ambitions of providing ubiquitous and superior satellite internet and transforming itself into the backbone of crew and cargo transport to the Moon, Mars, and beyond. But that’s a story for another day…
While we wish we could jump forward to the end of 2018 and reflect upon even more incredible SpaceX achievements, you can follow SpaceX’s day by day progress live with our launch photographer Tom Cross on Twitter and Instagram @Teslarati. Significant upcoming events include the ever-secretive launch of Zuma (7:57pm EST, January 4) and the inaugural static fire and launch of the titanic Falcon Heavy (no earlier than Jan. 6 and Jan. 15).
The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.
However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.
Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:
Today I learned that if you go to Apple TV in the Tesla browser, it will open up an actual Apple TV app, fully functional. Not just the site.
Apparently there are more apps than just the few that show on the apps page. pic.twitter.com/os1Ypfm4JR
— Jason W (@jmwilt21) August 20, 2026
The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.
This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.
Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.
Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.
Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.
Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround
Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.
Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla Theater might be getting plenty more streaming platforms
Tesla Semi’s biggest adoptee gives an update on production timeline
