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SpaceX ready to begin training astronauts for first private spacewalk
Two members of the “Polaris Program” say that SpaceX could begin training private astronauts for the first private spacewalk in spaceflight history as early as May or June 2022.
Revealed earlier this year, the Polaris Program is a sort of hybridization of orbital spaceflight tourism and technology development and has one primary goal: to “rapidly advance human spaceflight capabilities.” Created in partnership with SpaceX by billionaire and Shift4 Payments founder Jared Isaacman, who also funded and flew on SpaceX’s first private Crew Dragon launch, Polaris aims to pick up where Inspiration4 left off last year.
While it will still be affiliated with and seek to help St. Jude Children’s Research Hospital, the Polaris Program will focus on the development of several crucial technologies that SpaceX will need to accomplish its ultimate goal of spreading humanity throughout our solar system.
One of those crucial technologies is a cheap, reliable, and easy-to-use spacesuit that will allow future SpaceX astronauts to work outside of the safety of their spacecraft in the vacuum of space, and, one day, walk on the surfaces of other planets and moons. For Crew Dragon, SpaceX has already developed an ‘intra-vehicular activity’ or IVA pressure suit that all Dragon astronauts must wear during mission-critical maneuvers. In the event of capsule depressurization, the suits would be able to keep Dragon astronauts alive inside the capsule for at least a few days, supplying them with clean air and maintaining enough pressure to avoid altitude sickness (or worse).
However, because IVA suits generally prioritize unpressurized mobility, the astronauts inside them can do very little when the suits are fully pressurized. At sea level, every person on Earth is subjected to standard atmospheric pressure, which amounts to about 101 kilopascals or 14.5 pounds per square inch. In a spacesuit, the suit itself must maintain a pocket of air at similar pressures, ultimately meaning that the outer skin of a suit must resist the same force. To put that into context, even operating at the absolute minimum pressures that humans can realistically tolerate and use (4-6 psi), simply moving one’s arm in an IVA suit could require hundreds of pounds or kilograms of force.
Even in NASA’s aging extra-vehicular activity (EVA) spacesuits, which feature mechanical joints and other upgrades meant to make movement and life easier inside them, spacewalks are one of the most brutal and exhausting physical activities conceivable, requiring extraordinary levels of near-constant exertion for hours on end. According to comments made to Spaceflight Now by Jared Isaacman and by pilot Scott Poteet in an interview covered by AmericaSpace, SpaceX’s first EVA suit will be quite basic. To some extent, they will be heavily modified versions of SpaceX’s existing IVA suit design, but with much more advanced thermal management, an improved helmet/visor, and – most importantly – the addition of a number of mechanized joints.
As was the case with early NASA EVA suits developed in the 1960s, SpaceX’s first EVA suits will receive consumables, power, and communications through cables (tethers) that connect to Dragon’s life support. It will take SpaceX some time to develop a miniaturized, portable life support system as safe and capable as the packs used on NASA’s EVA suits. A tethered EVA suit will still allow SpaceX or private astronauts to perform EVAs and work on or inspect the exterior of their Crew Dragon or Starship spacecraft – capabilities that could save lives in certain emergency scenarios. SpaceX’s first priority, then, will be to make sure that the basics work well in space and that the suits actually allow astronauts to perform tasks that require good finger and limb dexterity without immediately exhausting themselves.
“You’re adding lots of redundancies in the suit that don’t exist today, since it’s more last line of defense,” Isaacman said, referring to the differences between SpaceX’s current suit and the new extravehicular spacesuit. “You have a new visor, new seals, then mobility, joints everywhere for increased mobility and dexterity in the fingers and such. I think, visually, it will be more along the lines of what it currently looks like, but very much like a new suit.”
Spaceflight Now – May 10th, 2022
The first of up to three Polaris missions – Polaris Dawn – is currently scheduled to launch as early as November 2022. All four private astronauts – made up of two Polaris employees and two SpaceX employees – will wear the new EVA suits in place of their usual IVA suits, while only two members of the crew will ultimately attempt to exit the capsule and perform a single EVA that could last roughly 30-90 minutes. To do so, the entire Dragon will be depressurized and one of two hatches opened will be opened, while the the other two EVA-suited astronauts will simply remain in their seats. Regardless of the outcome, it will be the first private spacewalk in the history of spaceflight.
The astronauts training to prepare for Polaris Dawn will focus heavily on the EVA, offering either the two chosen crew members or all four candidates an opportunity to experience deep-sea diving and test EVA suits both underwater and inside a Dragon capsule simulator.
Beyond supporting SpaceX’s EVA spacesuit development, Polaris Dawn’s crew will also conduct a range of science experiments, attempt to connect to high-speed internet in orbit through Starlink laser links, and even try to break the record for the highest Earth orbit reached by a crewed spacecraft (1400 km / 870 mi).
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
