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SpaceX’s Starhopper gains thruster pods as hop test preparations ramp up
Amid a flurry of new construction at SpaceX’s Boca Chica facilities, technicians have begun to install thruster pods on Starhopper in anticipation of the prototype’s first untethered flights.
According to CEO Elon Musk, Starhopper’s “untethered hover tests” will begin with just one Raptor engine installed, potentially allowing hops to restart within the next few weeks. SpaceX is currently testing Raptor SN03 (and possibly SN02) a few hundred miles north in McGregor, Texas, just a few hours’ drive south once the engine is deemed flight-ready. Meanwhile, Starhopper itself needs a considerable amount of new hardware before it can begin Raptor-powered flight testing.
A Falcon Raptor-powered Starship
Purely from a visible perspective, the most important component Starhopper is missing is a way to control its attitude and remain stable while under Raptor power, particularly critical for hovering. Enter the aptly-named attitude control system (ACS), essentially a pod of omnidirectional thrusters. SpaceX already happens to have its own extremely mature ACS proven over nearly two dozen successful Falcon 9 and Heavy booster landings, as well as every Falcon upper stage that has ever flown. SpaceX’s ACS is based on powerful nitrogen gas thrusters, known for their white puffs during Falcon 9 booster recovery and landing operations.
On May 6th and 7th, SpaceX began to install what looked like Falcon ACS pods on Starhopper. Curiously, of the two pairs of thrusters now installed, half appear to be taken directly off of older mothballed Falcon 9 boosters, while the other two seem to have been acquired from a Falcon 9 Block 5 rocket. The latter pods may very well have come from Falcon 9 B1050, the booster that unintentionally landed in the Atlantic Ocean last December.
Based on the asymmetric location of the first two pod groups, Starhopper’s ACS will probably use a tripod layout. Additionally, the reason for the thruster pairs – versus Falcon 9’s single pods – is likely simple: Starhopper is far heavier than a Falcon booster. To get the same level of control authority, SpaceX is thus pairing pods together to double the functional strength of Starhopper’s ACS.
This leads smoothly to the installation of two (likely soon to be three) new composite-overwrapped pressure vessels (COPVs). Starhopper already has two COPVs installed on the outside of its upper tank dome, now effectively confirmed to be helium containers needed to pressurize the vehicle’s methane and oxygen tanks. Based on the fact that Starhopper’s new ACS pods appear to have come straight from Falcon boosters, it’s safe to say that the 2 (or 3) new COPVs will supply the hopper’s thrusters with gaseous nitrogen.
The Ugly Starshipling
In general, this is just the latest chapter in the book of the oddity that is Starhopper. With helium tank pressurization and nitrogen ACS thrusters taken straight from Falcon 9, a major facet of SpaceX’s Mars architecture is entirely missing from the prototype. Known as autogenous pressurization, BFR was meant to use gasified versions of its onboard liquid oxygen and methane to pressurize its propellant tanks. In a similar vein, BFR was expected to integrated the same propellant into its ACS. Simply put, helium is simply out of the question if SpaceX wants to realize its reusable Mars transport architecture. Mars does have a minute quantity of nitrogen available in its already very thin atmosphere, but extracting hundreds or thousands of kilograms is impractical in the near-term, particularly if the first Starship have to carry all of their extraction equipment from Earth.
Although Musk has seemingly confirmed that Starship and Super Heavy will use ACS thrusters more akin to the Falcon family’s cold nitrogen gas pods, he did also confirm that autogenous pressurization would be a part of even the earliest iterations of the rocket. The move from carbon fiber to steel tanks likely made a major difference, as carbon composites have extremely limited heat resistance.
Without autogenous pressurization and propellant tanks closer to the thickness of orbit-capable Starships, Starhopper is really more of a mobile test stand for Raptor than anything else. The ungainly vehicle also offers SpaceX engineers an opportunity to test Starship/Super Heavy avionics in flight conditions, particularly with respect to controlling a real Raptor engine on the fly.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
