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SpaceX has signed a private passenger for the first BFR launch around the Moon
SpaceX has officially announced that it has signed a private customer for what may be the first BFR launch to the Moon, ETA and the individual question currently undetermined.
Included with the announcement was a topical rendering that appears to show an updated BFR spaceship performing a burn of seven Raptor engines (apparently all of sea level variants) around the Moon, confirmed by CEO Elon Musk in a Twitter reply to be indicative of a new version of the next-generation SpaceX rocket.
SpaceX has signed the world’s first private passenger to fly around the Moon aboard our BFR launch vehicle—an important step toward enabling access for everyday people who dream of traveling to space. Find out who’s flying and why on Monday, September 17. pic.twitter.com/64z4rygYhk
— SpaceX (@SpaceX) September 14, 2018
Nearly overshadowing SpaceX’s intriguing lunar tourism contract, the photo included with official announcement features a BFR spaceship (BFS for short) that has rather dramatically departed from SpaceX renders of BFR and BFS dating back to late 2017 and early 2018. Most notably, the spaceship’s delta wing has been removed in its entirety, replaced by a triangular layout of three fins and what appear to be forward canards (control surfaces most commonly used to improve aerodynamic stability). Those apparent canards could also potentially act as a sort of stand in to the grid fins present on both BFR and Falcon boosters.
This new render also implies a logical relocation of the ship’s landing legs from external pods to the tips of its new wings, and may even betray some sort of hinge mechanism on the bottom two wins, perhaps meant to allow BFS to safely land on its trio of wingtips while still preserving the inherent aerodynamic stability of BFR 2017’s delta-wing.
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- SpaceX’s 2017 BFR looks far different that the vehicle shown in the company’s updated 2018 render. (SpaceX)
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- Note the 2017/early-2018 variant’s single delta-wing and extendable leg pods (silver). (SpaceX)
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- A September 2018 render of Starship (then BFS) shows one of the vehicle’s two hinged wings/fins/legs. (SpaceX)
Finally, the most significant change is found at the spaceship’s rear, where a new configuration of seven Raptor engines – by all appearances the version of the engine optimized for sea level performance – is surrounded by a mysterious ring of white or grey panels, perhaps a form of heat-shielding or maybe something else entirely. The lack of vacuum-optimized Raptors is arguably the most surprising feature of this unexpected announcement, either pointing to some sort of brash ‘artistic license’ (less likely given Musk’s tweet response) or a drastic departure from traditional rocket design, doing away with expanded vacuum nozzles for some more exotic solution.
A mystery hitchhiker
Musk also cryptically responded to a Tweet implying he was probably the mystery passenger, posting a Japanese flag emoji that strongly points towards Softbank founder and CEO Masayoshi Son as the prime candidate for this (circum?)lunar launch. Through his influential Softbank Vision Fund (SVF), essentially a $100 billion pool of money that is being gradually invested in certain companies and ideas, Masayoshi Son has become a force to be reckoned with in technology industries, and is believed to have invested a staggering $1.5 billion alone in prospective satellite internet constellation OneWeb.
Yes
— Elon Musk (@elonmusk) September 14, 2018
As such, it would be far from surprising if Masayoshi Son – who purchased a ~$120 million Californian mansion in 2013 – has chosen to purchase one (or perhaps the only) seat aboard a circumlunar launch of SpaceX’s BFR booster and spaceship, an appreciable risk of life and limb that could cost on the order of $100 million – plus or minus $50 million – depending on how SpaceX is approaching this development. More likely than not, this proposed BFR launch is a slight modification of an already-planned experimental test flight, one that SpaceX has apparently found ways to partially subsidize thanks to an eccentric private individual or group interested in hitchhiking (at a cost).
Time will tell, and SpaceX is planning a much more detailed announcement – evidenced by a livestream event posted on the company’s website – around 6pm PDT on Monday, September 17th. With a little luck, this could be Elon Musk’s previously mentioned BFR update mixed with an unexpected space tourism launch contract.
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Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
