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SpaceX has signed a private passenger for the first BFR launch around the Moon
SpaceX has officially announced that it has signed a private customer for what may be the first BFR launch to the Moon, ETA and the individual question currently undetermined.
Included with the announcement was a topical rendering that appears to show an updated BFR spaceship performing a burn of seven Raptor engines (apparently all of sea level variants) around the Moon, confirmed by CEO Elon Musk in a Twitter reply to be indicative of a new version of the next-generation SpaceX rocket.
SpaceX has signed the world’s first private passenger to fly around the Moon aboard our BFR launch vehicle—an important step toward enabling access for everyday people who dream of traveling to space. Find out who’s flying and why on Monday, September 17. pic.twitter.com/64z4rygYhk
— SpaceX (@SpaceX) September 14, 2018
Nearly overshadowing SpaceX’s intriguing lunar tourism contract, the photo included with official announcement features a BFR spaceship (BFS for short) that has rather dramatically departed from SpaceX renders of BFR and BFS dating back to late 2017 and early 2018. Most notably, the spaceship’s delta wing has been removed in its entirety, replaced by a triangular layout of three fins and what appear to be forward canards (control surfaces most commonly used to improve aerodynamic stability). Those apparent canards could also potentially act as a sort of stand in to the grid fins present on both BFR and Falcon boosters.
This new render also implies a logical relocation of the ship’s landing legs from external pods to the tips of its new wings, and may even betray some sort of hinge mechanism on the bottom two wins, perhaps meant to allow BFS to safely land on its trio of wingtips while still preserving the inherent aerodynamic stability of BFR 2017’s delta-wing.
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- SpaceX’s 2017 BFR looks far different that the vehicle shown in the company’s updated 2018 render. (SpaceX)
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- Note the 2017/early-2018 variant’s single delta-wing and extendable leg pods (silver). (SpaceX)
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- A September 2018 render of Starship (then BFS) shows one of the vehicle’s two hinged wings/fins/legs. (SpaceX)
Finally, the most significant change is found at the spaceship’s rear, where a new configuration of seven Raptor engines – by all appearances the version of the engine optimized for sea level performance – is surrounded by a mysterious ring of white or grey panels, perhaps a form of heat-shielding or maybe something else entirely. The lack of vacuum-optimized Raptors is arguably the most surprising feature of this unexpected announcement, either pointing to some sort of brash ‘artistic license’ (less likely given Musk’s tweet response) or a drastic departure from traditional rocket design, doing away with expanded vacuum nozzles for some more exotic solution.
A mystery hitchhiker
Musk also cryptically responded to a Tweet implying he was probably the mystery passenger, posting a Japanese flag emoji that strongly points towards Softbank founder and CEO Masayoshi Son as the prime candidate for this (circum?)lunar launch. Through his influential Softbank Vision Fund (SVF), essentially a $100 billion pool of money that is being gradually invested in certain companies and ideas, Masayoshi Son has become a force to be reckoned with in technology industries, and is believed to have invested a staggering $1.5 billion alone in prospective satellite internet constellation OneWeb.
Yes
— Elon Musk (@elonmusk) September 14, 2018
As such, it would be far from surprising if Masayoshi Son – who purchased a ~$120 million Californian mansion in 2013 – has chosen to purchase one (or perhaps the only) seat aboard a circumlunar launch of SpaceX’s BFR booster and spaceship, an appreciable risk of life and limb that could cost on the order of $100 million – plus or minus $50 million – depending on how SpaceX is approaching this development. More likely than not, this proposed BFR launch is a slight modification of an already-planned experimental test flight, one that SpaceX has apparently found ways to partially subsidize thanks to an eccentric private individual or group interested in hitchhiking (at a cost).
Time will tell, and SpaceX is planning a much more detailed announcement – evidenced by a livestream event posted on the company’s website – around 6pm PDT on Monday, September 17th. With a little luck, this could be Elon Musk’s previously mentioned BFR update mixed with an unexpected space tourism launch contract.
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In the world of autonomous ride-hailing, there are only a handful of names. Among those few companies lies a strategy play by each to keep the opposition on their toes. Tesla, on the other hand, already tipped its hand at where it is headed next.
Tesla has signaled its next major push in the autonomous ride-hailing market by filing for an Autonomous Vehicle Network Company permit in Nevada (Docket 26-05015). Through Tesla Robotaxi, LLC, the company seeks approval to operate up to 5,000 robotaxis in Clark County, including high-traffic areas like Las Vegas and Henderson airports, within the first 12 months of launch.
This filing builds on Tesla’s earlier testing approvals from the Nevada DMV in September 2025 and preparations such as maintenance hubs in the Las Vegas area. Nevada represents a strategic expansion into a major tourist destination, where high visitor volumes could drive strong utilization and showcase the reliability of unsupervised autonomy to a broad audience.
We’d have to assume this means Tesla is targeting Las Vegas, and it’s a great move from a business perspective.
Vegas is such a melting pot of people from all around the country and the world. It will expose people from all corners of the globe to Tesla’s autonomy capabilities https://t.co/Qz3fQmhULF pic.twitter.com/Du5pj2RyWC
— TESLARATI (@Teslarati) June 6, 2026
Approval would mark a significant step toward commercial operations in a new state, following progress in Texas.
Tesla’s shareholder decks and earnings calls have clearly outlined these ambitions. In the Q4 2025 shareholder deck, the company listed planned Robotaxi coverage for the first half of 2026, explicitly naming Las Vegas alongside Phoenix, Miami, Orlando, and Tampa, with Dallas and Houston already advancing. Austin was noted as “ramping unsupervised,” while the Bay Area remained in safety-driver mode.
By Q1 2026, the deck updated statuses to reflect launches in Dallas and Houston, with “preparations underway” for the remaining cities, including Las Vegas. Paid Robotaxi miles nearly doubled sequentially in Q1, underscoring momentum even as broader timelines adjusted slightly for regulatory and operational readiness.
On earnings calls, CEO Elon Musk and executives have emphasized a phased rollout prioritizing safety. Unsupervised operations in Texas have shown strong results with no reported accidents or injuries in the program. Tesla continues groundwork in additional major U.S. metros through testing and permitting, positioning it to scale quickly once approvals clear.
This Nevada move aligns with Tesla’s vision of transforming from an EV maker into an AI and robotics leader. The forthcoming Cybercab, which started production at Giga Texas in April, is expected to eventually dominate the fleet, replacing many Model Y vehicles and driving down costs to enable affordable rides.
For investors and the industry, this signals Tesla’s intent to dominate key Sun Belt and tourist markets where weather, regulations, and demand favor rapid scaling. Success in Las Vegas could validate the model for denser urban and high-tourism environments, accelerating the shift toward a future where robotaxis generate meaningful revenue.
Las Vegas will also expand knowledge among the general public at Tesla’s capabilities, helping people experience driverless ride-hailing from several companies during their time on The Strip.
Investor's Corner
Tesla just did something in South Korea that no foreign carmaker has ever done
Tesla’s Model Y just became South Korea’s best-selling car, beating every domestic model in May.
Tesla did something last month that no foreign car has ever done in South Korea by outselling every vehicle in the country, domestic or imported, finishing the month with Model Y as the single best-selling car across the entire Korean market. According to data from the Korea Automobile Importers and Distributors Association released on June 4, the Model Y recorded 8,762 units sold in May, pushing the Kia Sorento into second place at 7,836 units and the Hyundai Grandeur into third at 5,183 units. It is the first time an imported vehicle has outsold every domestic model on a single-month basis.
Tesla imported 10,866 cars into South Korea in May, making it the top import brand for the fourth consecutive month. BMW followed at 6,555 units, less than two-thirds of Tesla’s total, while BYD registered just 1,032 units. The combined domestic sales of GM Korea, Renault Korea, and KG Mobility last month totaled just 7,019 units, meaning a single Tesla model outsold three Korean automakers combined.
Tesla FSD earns high praise in South Korea’s real-world autonomous driving test
South Korea has historically been one of the hardest markets for foreign automakers to crack. Hyundai and Kia together control close to 70% of the overall market and carry deep consumer loyalty built over decades. Tesla’s path into this market was an uphill battle due to high import duties, limited service infrastructure, and early skepticism about charging networks. In 2024, the Model Y was the best-selling imported car in South Korea with 18,717 units for the full year. By 2025, after the Juniper refresh, it cleared 50,000 units and took the top spot among all EVs.
Year to date, Tesla has a 250.8% increase in the country over the same period last year, and now holds a 30.8% share of the entire imported car segment for 2026. EVs as a category represented 48.6% of all imported passenger car registrations in May. As Teslarati has reported, the Juniper refresh brought meaningful improvements to range, interior quality, and ride refinement that addressed the most common criticisms of earlier Model Y versions. Those upgrades appear to be resonating in markets like South Korea where buyers compare Tesla directly against high end domestic competitors.
The Tesla Model 3’s cheapest trim level just got a major accolade, as Edmunds just revealed the Rear-Wheel-Drive trim of the all-electric sedan is the most efficient EV that is currently in production.
The 2026 Tesla Model 3 Rear-Wheel-Drive not only beat its EPA-estimated range by 30 miles, but it also bested its efficiency mark by 13.2 percent. The Model 3 tested by Edmunds traveled 393 miles, beating its EPA rating by 8.3 percent, while it returned 21.7 kWh per 100 miles, or 4.61 mi/kWh.
Beating those two metrics is especially pertinent when it comes to EV ownership and driving down the cost of ownership from ICE counterparts across the board. The real money savings come from driving down the cost of driving per mile, especially when it comes to high-mileage driving.
Edmunds stated in its report and review that the process it uses to test EV efficiency is aimed at giving “the most accurate representation of a car’s real-world range.” The assessment uses a strict route that features 60 percent city and 40 percent highway driving, and an average speed of 40 MPH across the trip.
It also drives each car within 5 MPH of all posted speed limits, and the climate control is set on Auto at 72 degrees to ensure even testing. In other words, Edmunds does not use methods to maximize efficiency, and instead tries to make it reasonable to achieve the same ratings yourself.
In comparison to other EVs, it beat the 2026 Mercedes-Benz CLA 350, which went 385 miles, as well as the 2026 Audi A6 Sportback E-tron Prestige AWD, which traveled 392 miles. Only the Mercedes-Benz CLA 250+ traveled farther, making it an impressive 434 miles on a charge.
However, the Tesla Model 3 RWD’s efficiency is “unmatched” because of its incredibly low energy usage per mile.
🚨 Tesla Model 3 RWD:
-At $36,990, it is $9,000 cheaper than the average transaction price for a new car ($46,023 via KBB)
-Was 13.2% more efficient than its EPA estimate
-Traveled 393 miles on a charge despite its 363-mile EPA range https://t.co/Grov2hXqpa pic.twitter.com/Zl8rnZZLIB
— TESLARATI (@Teslarati) June 8, 2026
The Model 3 Rear-Wheel-Drive might be the best bang-for-your-buck EV if you’re looking to buy new and want access to features like Full Self-Driving, while also being aware of efficiency. This trim of the Model 3 is also priced over $9,000 cheaper than what Kelley Blue Book says the average transactional price for a new car was in May 2026, which sits at $46,023.
If you’re looking for something with more speed, an All-Wheel-Drive drivetrain, or more premium features, the Premium trims of the Model 3 currently come with one year of Free Supercharging.
Tesla tipped its hand at where Robotaxi is heading next
Tesla just did something in South Korea that no foreign carmaker has ever done
