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SpaceX has signed a private passenger for the first BFR launch around the Moon
SpaceX has officially announced that it has signed a private customer for what may be the first BFR launch to the Moon, ETA and the individual question currently undetermined.
Included with the announcement was a topical rendering that appears to show an updated BFR spaceship performing a burn of seven Raptor engines (apparently all of sea level variants) around the Moon, confirmed by CEO Elon Musk in a Twitter reply to be indicative of a new version of the next-generation SpaceX rocket.
SpaceX has signed the world’s first private passenger to fly around the Moon aboard our BFR launch vehicle—an important step toward enabling access for everyday people who dream of traveling to space. Find out who’s flying and why on Monday, September 17. pic.twitter.com/64z4rygYhk
— SpaceX (@SpaceX) September 14, 2018
Nearly overshadowing SpaceX’s intriguing lunar tourism contract, the photo included with official announcement features a BFR spaceship (BFS for short) that has rather dramatically departed from SpaceX renders of BFR and BFS dating back to late 2017 and early 2018. Most notably, the spaceship’s delta wing has been removed in its entirety, replaced by a triangular layout of three fins and what appear to be forward canards (control surfaces most commonly used to improve aerodynamic stability). Those apparent canards could also potentially act as a sort of stand in to the grid fins present on both BFR and Falcon boosters.
This new render also implies a logical relocation of the ship’s landing legs from external pods to the tips of its new wings, and may even betray some sort of hinge mechanism on the bottom two wins, perhaps meant to allow BFS to safely land on its trio of wingtips while still preserving the inherent aerodynamic stability of BFR 2017’s delta-wing.
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- SpaceX’s 2017 BFR looks far different that the vehicle shown in the company’s updated 2018 render. (SpaceX)
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- Note the 2017/early-2018 variant’s single delta-wing and extendable leg pods (silver). (SpaceX)
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- A September 2018 render of Starship (then BFS) shows one of the vehicle’s two hinged wings/fins/legs. (SpaceX)
Finally, the most significant change is found at the spaceship’s rear, where a new configuration of seven Raptor engines – by all appearances the version of the engine optimized for sea level performance – is surrounded by a mysterious ring of white or grey panels, perhaps a form of heat-shielding or maybe something else entirely. The lack of vacuum-optimized Raptors is arguably the most surprising feature of this unexpected announcement, either pointing to some sort of brash ‘artistic license’ (less likely given Musk’s tweet response) or a drastic departure from traditional rocket design, doing away with expanded vacuum nozzles for some more exotic solution.
A mystery hitchhiker
Musk also cryptically responded to a Tweet implying he was probably the mystery passenger, posting a Japanese flag emoji that strongly points towards Softbank founder and CEO Masayoshi Son as the prime candidate for this (circum?)lunar launch. Through his influential Softbank Vision Fund (SVF), essentially a $100 billion pool of money that is being gradually invested in certain companies and ideas, Masayoshi Son has become a force to be reckoned with in technology industries, and is believed to have invested a staggering $1.5 billion alone in prospective satellite internet constellation OneWeb.
Yes
— Elon Musk (@elonmusk) September 14, 2018
As such, it would be far from surprising if Masayoshi Son – who purchased a ~$120 million Californian mansion in 2013 – has chosen to purchase one (or perhaps the only) seat aboard a circumlunar launch of SpaceX’s BFR booster and spaceship, an appreciable risk of life and limb that could cost on the order of $100 million – plus or minus $50 million – depending on how SpaceX is approaching this development. More likely than not, this proposed BFR launch is a slight modification of an already-planned experimental test flight, one that SpaceX has apparently found ways to partially subsidize thanks to an eccentric private individual or group interested in hitchhiking (at a cost).
Time will tell, and SpaceX is planning a much more detailed announcement – evidenced by a livestream event posted on the company’s website – around 6pm PDT on Monday, September 17th. With a little luck, this could be Elon Musk’s previously mentioned BFR update mixed with an unexpected space tourism launch contract.
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
TESLARATI Premium Membership
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
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Tesla Cybercab uses a unique strategy for picking up the right rider
