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SpaceX crushes rocket engine world record during Raptor test
CEO Elon Musk has revealed that SpaceX crushed a global rocketry record during a recent Raptor engine test, pushing the crucial Starship component past years-old performance targets.
On August 17th, the SpaceX CEO unexpectedly released a photo of a Raptor test and a corresponding graph showing the engine’s chamber pressure, confirming that the company had successfully pushed the engine to record-breaking levels. Musk says that an unspecified Raptor – possibly serial number 39 (SN39) – briefly reached a main combustion chamber pressure of 330 bar (~4800 psi) during a controlled burn – and remained intact after shutdown.
Outside of subscale laboratory tests, the highest main combustion chamber known to full-scale, orbital-class rocketry was achieved by the Soviet Union in the 1980s with the RD-701 engine. Although the exceptionally unique engine was canceled before it could be used, it reportedly reached pressures of 290-300 bar in one mode of operation. Now, however, SpaceX and its Raptor engine appear to be the new world record holders – and by a huge margin.
Raptor’s new crown comes roughly 18 months after Elon Musk revealed that the engine had beaten the Soviet RD-270 full-flow staged combustion (FFSC) with a higher sustained chamber pressure (~257 bar vs 255 bar). A few days later, the same Raptor went even further, cresting the Russian RD-180 engine’s 257 bar operating pressure with a peak of 268 bar. Still, SpaceX needed 6-12 more months to refine Raptor into an engine capable of operating even close to those pressures for more than ~10 seconds. In July and August 2019, Raptor engine SN6 flew twice on Starhopper, culminating in a ~60-second, 150-meter hop that ended with the engine nearly destroying itself seconds before landing.
Almost exactly one year later, Raptor SN27 launched on Starship SN5 on the same 150m trajectory and appeared to perform flawlessly. Exhibiting barely a stutter or flare, SN27 never came close to the flamethrower-like death throes Raptor SN6 suffered in August 2019. In short, SpaceX continued to do what SpaceX does best, continuously refining rough prototypes into increasingly polished end products.
Originally revealed in 2016 as a methane/oxygen full-flow staged combustion engine with an operating combustion chamber pressure of 300 bar (4350 psi), Raptor’s August 17th achievement means that SpaceX has already exceeded one of its performance goals. Of course, combustion chamber pressure is significant but still far less important than engine longevity, burn duration limits, and reusability in the context of Starship. SpaceX likely wouldn’t be pushing the envelope of chamber pressure if it wasn’t confident about Raptor’s many other important attributes, but it’s still unknown if Raptor has ever burned for longer than ~90 seconds.
Regardless, if Raptor can actually sustain chamber pressures of 330 bar without damaging itself, the milestone could mean that SpaceX has already boosted Raptor’s maximum thrust from ~200 metric tons to ~225 metric tons (440,000-500,000 lbf. For Starship and Super Heavy, that 10% increase in thrust could easily translate to a 5-10% increase in payload to orbit per launch.
To reach orbit, though, Raptor still has a ways to go. For Super Heavy to be able to complete a normal launch, SpaceX will need to dramatically expand Raptor production (~31 engines per booster) and ensure that Raptor can reliably operate for 3-5+ minutes and reignite multiple times in flight. For Starship, SpaceX needs – at the minimum – to mature Raptor until it can burn continuously for 5-10 minutes to reach orbit. The company will likely also need to finish developing a custom vacuum-optimized version of Raptor for efficient orbital Starship flights.
Given just how quiet SpaceX is about most Raptor milestones, there’s a chance the company has already made substantial progress along those lines. For example, Starship SN8 – already well on its way to completion – will likely be the first prototype to fly with three Raptor engines and will need the ability to stop and start those engines in-flight to perform full-fidelity 20 km (~12.5 mi) launch and landing tests. Even just sustaining 330 bar for 10-100+ seconds without destroying the engine is likely several Raptor iterations away. Still, given SpaceX’s track record, all of those milestones are likely just a matter of time and perseverance.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
