News
SpaceX Falcon 9 and $1B satellite trio set for first California launch in months
After the better part of both half a year of launch delays and launch pad inactivity, SpaceX and Falcon 9 are ready to return the company’s California-based SLC-4 facilities to action with the launch of the $1 billion Radarsat Constellation Mission (RCM).
Built by Maxar for the Canadian Space Agency (CSA), RCM is a trio of remote-sensing spacecraft designed with large surface-scanning radars as their primary payload. Having suffered years of technical delays during Maxar’s production process, RCM was initially available for launch as early as November 2018. In an unlucky turn of events, issues on the SpaceX side of things took RCM’s assigned Falcon 9 booster out of commission and lead to an additional seven or so months of launch delays. At long last, RCM is just one week away from heading to orbit, scheduled to launch from Vandenberg Air Force Base (VAFB) no earlier than 7:17 am PDT (14:17 UTC), June 12th.
The Goldilocks booster
Once the three RCM satellites were effectively complete, a series of unfortunate circumstances combined to delay the constellation’s launch almost indefinitely. The first domino fell in December 2018, when Falcon 9 Block 5 booster B1050 – having successfully supported Cargo Dragon’s CRS-16 launch – suffered a failure that prevented a successful landing. Incredibly, the booster did survive its accidental Atlantic Ocean landing and is now sitting in a SpaceX hangar, but B1050 is unlikely to ever fly again.
This posed a problem for Maxar and the Canadian Space Agency (CSA), who seem to have contractually requested that RCM launch on either a new or very gently flight-proven Falcon 9 booster. The problem: SpaceX had none of either option available for RCM after B1050’s unplanned swim and needed to balance the needs of several other important customers. Several Block 5 boosters were technically available but all had two or even three previous launches under their belts.
Meanwhile, SpaceX’s booster production had been almost entirely focused (and would remain so months after) on building four new Falcon Heavy boosters and the first expendable Falcon 9 Block 5 booster, reserved for the US Air Force and a long-delayed customer. Since those five boosters were completed and shipped out, just one additional booster (B1056) has been finished, launching Cargo Dragon’s CRS-17 mission just one month ago.
In short, had Maxar/CSA waited for a new booster, RCM’s launch would likely be delayed at least another 30-60 days beyond its current target of June 11th. Instead, they downselected to Falcon 9 B1051, then in the midst of several months of prelaunch preparations for Crew Dragon’s launch debut (DM-1). DM-1 went off without a hitch in early March, after which the gently-used B1051 underwent a brisk ~45 days of inspection and refurbishment before heading west to SpaceX’s VAFB launch pad.
Billion Dollar Babies
From an external perspective, forgoing a twice or thrice-flown Falcon 9 Block 5 booster after nearly a dozen successful demonstrations does not exactly appear to be a rational decision. However, whether it was motivated by conservatism, risk-aversion, or something else, Maxar and CSA likely have every contractual right to demand certain conditions, as long as they accept the consequences of those requirements. In the case of RCM, the customers accepted what they likely knew would be months of guaranteed delays to minimize something they perceived as a risk.
To some extent, it’s hard to blame them. After going more than $400M over budget, the Maxar-built trio of upgraded Radarsat satellites are expected to end up costing more than $1 billion. CSA’s annual budget typically stands around $250M, meaning that this single launch is equivalent to four years of space agency’s entire budget. A failed launch would be a huge setback. Additionally, RCM will likely become the most valuable payload ever launched by SpaceX, beating out the Air Force’s ~$600M GPS III SV01 spacecraft by a huge margin. For RCM, mission assurance is definitively second to none.
If all goes as planned, Falcon 9’s RCM launch should also mark the second use of SpaceX’s West Coast landing zone (LZ-4), christened during the October 2018 launch of SAOCOM 1A – coincidentally, also a radar-carrying Earth observation satellite. This means that press photographers (including Teslarati’s Pauline Acalin and Tom Cross) will have their second chance ever to capture remote images of a SpaceX booster landing.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
