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SpaceX's latest reusable rocket booster returns to port to prepare for next launch
The first new Falcon 9 booster SpaceX has debuted in almost half a year safely returned to port after a successful first launch and landing, setting the reusable rocket up to fly again in the near future.
On December 5th, after a brief 24-hour weather-related delay, new Falcon 9 booster B1059 lifted off on its first mission, successfully sending flight-proven Cargo Dragon capsule C106 to orbit for the third time before the rocket slowed itself down and landed on drone ship Of Course I Still Love You (OCISLY).
Over the next three or so days, the SpaceX spacecraft gradually boosted and tweaked its orbit to rendezvous with the International Space Station (ISS) and ultimately began its ISS approach and berthing maneuvers on December 8th. A few hours after that, ISS astronauts successfully ‘caught’ Dragon with the station’s massive robotic arm and gently berthed the spacecraft at an open port.
Less than a day before Dragon arrived at the ISS, effectively completing the majority of its CRS-19 resupply mission, the Falcon 9 booster that launched the spacecraft wrapped up a successful launch debut by returning to a different kind of port. Falcon 9 B1059 returned to Port Canaveral aboard drone ship OCISLY on the morning of December 7th and was quickly released from SpaceX’s robotic Octagrabber robot and lifted onto dry land.
SpaceX’s 13th successful Falcon booster recovery of 2019, B1059’s return to port also marked the first flight of a new Falcon booster since June 25th – almost half a year prior. By the numbers, B1059 was subjected to a relatively gentle atmospheric reentry prior to landing aboard OCISLY, meaning that it should be easier for SpaceX technicians and engineers to recertify the rocket and turn it around for its next launch.
Depending on where SpaceX and NASA stand, the booster’s second launch could happen anywhere from 2-4 months from now. Given that NASA currently allows SpaceX to fly reused boosters on NASA missions only if those boosters have exclusively flown NASA missions in the past, B1059 could end up supporting CRS-20, SpaceX’s next and last Cargo Dragon (Dragon 1) mission. CRS-20 is scheduled to launch no earlier than (NET) March 2020 and will be followed by the launch debut of Crew Dragon’s Cargo variant as soon as August 2020, another possibility for B1059’s second flight.
However, if SpaceX follows in the footsteps of CRS-19 and instead prioritizes rapid customer launches over saving a given gently-used booster for another NASA mission, B1059 could be a prime candidate for an extremely rapid turnaround, perhaps supporting an internal SpaceX Starlink launch or any number of other customer satellite launches in early 2020. On the other hand, it’s possible that B1059 suffered an unusually damaging reentry for unknown reasons, although it’s hard to judge from photos and a layperson perspective alone.
From a few angles, it almost appears as if B1059’s white paint was completely burned or scoured off in places, leaving a distinct transition between the edge of remaining paint and the booster’s distinctly metallic-looking skin underneath it. Falcon 9’s main structure is almost entirely built out of a high-performance aluminum-lithium alloy and sealed (and partially shielded) with a multilayer temperature and corrosion-resistant coating. If B1059’s tank coating was indeed partially burned off during reentry, SpaceX will almost certainly have to perform uniquely detailed inspections to verify the structural integrity of its propellant tanks, perhaps preventing a rapid (record-breaking) turnaround.
Either way, Falcon 9 B1059 was quickly lifted off of OCISLY and technicians even managed to retract all four of the new booster’s deployable landing legs, a great sign that SpaceX is confident that the booster is in fine shape. With the addition of B1059, SpaceX’s fleet of flight-proven, flightworthy Falcon 9 boosters is now eight strong – nine if Crew Dragon’s unflown Demo-2 booster is included. That fleet will continue to grow as SpaceX gradually introduces new boosters for increasingly rare military and NASA missions.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
