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SpaceX advances reuse efforts as recovery of two boosters nearly complete
Three launches, two recoveries, two coasts
Just over two weeks ago, SpaceX accomplished its most impressive feat of cadence yet, both launching and recovering two separate Falcon 9s in approximately 49 hours.
Two weeks later and two days after conducting a third launch in 13 days, residents of Los Angeles, California and Cape Canaveral, Florida both coincidentally reported that the two recovered boosters from the previous two launches had both gone horizontal and appeared ready for transport. After docking in Port Canaveral for the second time, Core 1029 was seen entering SpaceX’s LC-39A integration facilities on Friday. The booster on the West coast, 1036, was loaded aboard one of the company’s converted Falcon 9-carrying semi-trucks, likely for transport to SpaceX’s Hawthorne manufacturing facilities, or possibly on a direct route to McGregor, Texas for refurbishment and testing.
https://www.instagram.com/p/BWQSPOgF67i/
This is exciting for several reasons. Foremost, 1036 is a likely candidate for reuse, and SES-10 sets a firm precedent for this. The first commercial reuse of an orbital-class launch vehicle, Falcon 9’s second stage and SES-10 payload launched on a first stage that had flown five months before during the successful launch of Iridium’s first ten NEXT satellites.
Given the potential impact of failure on the adoption of reuse as a commercial standard, SpaceX likely approached the refurbishment of the vehicle with an end-goal balanced between perfection and realism. The orbit of Iridium’s NEXT constellation is the reason the booster was chosen for the first operational reuse: their low Earth polar orbits require Falcon 9’s first stage to undergo a smaller amount of heating and general hypersonic battering when compared with SpaceX’s more common commercial launches of geostationary satellites.
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- The central aluminum grid fin of 1029 features a dramatic lack of several vanes, likely melted off during the intense heat of reentry. Expending older boosters is likely helping SpaceX learn how to preserve Block 5 rockets for multiple high-energy missions. (Reddit, u/thedubya22)
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- SpaceX will move to titanium grid fins in the future, first trialed during 1036’s launch of Iridium-2. (SpaceX)
A sound example of the extremes of Falcon 9’s suborbital reentry heating can be found in the recovery of 1029, which launched BulgariaSat-1 to a supersynchronous transfer orbit. Noted before the launch by Musk over his favored medium, 1029’s recovery was expected to be the most energetic yet, and thus success was less than certain. The results of this additional heating were obvious, and keen observers rapidly noted that the most stressed of 1029’s aluminum grid fins appeared to be considerably deformed from the stage’s energetic return to OCISLY, completed melted through in places. Considering the debut of more robust titanium grid fins aboard the launch of Iridium-2 only two days later, the quasi-destruction of one of 1029’s grid fins was somewhat fitting. 1036’s titanium grid fins looked barely worse for wear after a landing that was also deemed aggressive due to Just Read The Instructions having to avoid bad weather just before the landing.
Two weeks: BulgariaSat-1, Iridium-2, Intelsat 35e. (SpaceX)
Stirring explorations of the limits of recovery aside, both boosters are now ready to be examined and refurbished ahead of one or even two additional launches. SpaceX’s willingness to use the booster recovered from the launch of Thaicom-8 has already established that the company has a certain level of confidence in the reuse of first stages that have suffered high-velocity recoveries. Thus, 1036 is nearly certain to be reused, and 1029 has a strong chance as well.
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- Falcon 9 1029’s lean is decidedly more extreme than the stage that launched Thaicom-8. (SpaceX)
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- The aggressive Atlantic Ocean landing of Thaicom-8’s Falcon 9 first stage. (SpaceX)
The hot recovery of 1029 further marked the first use of a remotely-operated recovery robot aboard OCISLY, and could be seen below the leaning first stage as it entered Port Canaveral. It appears that its first use was a success, and the robot will certainly have a busy future of remotely securing first stages after landing. Remote securing and safing will both improve safety for those directly involved in on-ocean recovery, but it is also intended to expedite the process in order to ensure that OCISLY is prepared to recover Falcon 9 as often as possible. SpaceX’s recent cadence accomplishment of three launches in 13 days drives home the reality that weekly launches are readily achievable for the company, so long as there are pads available and payloads to be launched.
Weekly recoveries for an ASDS like OCISLY would be extremely time-sensitive, given the need for at least several days to simply reach the point of landing in the Pacific, and the addition of rapid robotic alternatives for operations aboard the drone ships could make such a goal more achievable. With SpaceX’s land-based landing facilities in perspective, it is easier to imagine a close future with weekly launches and landings of both Falcon 9 and Falcon Heavy, and possibly the propulsive-landing Dragon 2 spacecraft further down the road.
1036 horizontal and ready for transport. (Instagram/Luka Hargett)
A symbiosis of SpaceX fans and those familiar with the metal and chemistry have also led to fans speculating that the now-standard titanium grid fins may develop a subtle, golden patina of oxygenation after many reuses. Nothing could be more picturesquely symbolic of the successes SpaceX has had in their pursuit of reusable rocketry.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
