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[Update] SpaceX rocket launch kicks off a potentially record-smashing year for Falcon 9
Update: After spinning itself around its vertical axis a bit like a propeller, SpaceX’s expendable Falcon 9 upper stage has successfully released a massive stack of 60 Starlink v1.0 satellites for the second time in two months. Designing to tolerate the occasional bump during their bizarre deployment, those 60 satellites will quickly spread out in space and deploy their solar arrays an hour or so after separating from Falcon 9’s upper stage.
Perhaps as early as later this evening or sometime on January 7th, all 60 satellites will fire up their krypton ion thrusters, beginning the process of temporarily raising their orbits to 350 km (220 mi). Once there, SpaceX will more extensively verify the health of each spacecraft and – if all looks well – send all 60 on their way to a final circular 550 km (340 km) orbit where they will join their brethren and begin operating as communications satellites.
A SpaceX Falcon 9 has kicked off what could be a record-smashing year, potentially making SpaceX the world’s most prolific launch company thanks in large part to the game-changing reusability of its Falcon rockets.
At 9:19 pm ET on January 6th (02:19 UTC, Jan 7), Falcon 9 booster B1049’s nine Merlin 1D engines came to lift, lifting the two-stage rocket and its payload of 60 Starlink satellites off the pad and sending them on their way to orbit. Minutes later, the Falcon 9 booster shut off – completing its fourth successful launch in 17 months – and flipped around with small cold-gas thrusters, beginning its trip back down to Earth.
Less than nine minutes after lifting off from SpaceX’s LC-40 pad at Cape Canaveral Air Force Station (CCAFS), Falcon 9 B1049 began its landing burn and gently touched down on drone ship Of Course I Still Love You (OCISLY), stationed more than 600 km (375 mi) downrange in the Atlantic Ocean. Seconds later, the mission’s expendable Falcon 9 upper stage shut off its Merlin Vacuum (MVac) engine, completing the first of two burns and placing the rocket and its Starlink payload in a parking orbit.
Known as Starlink V1 L2, referring to the second launch of Starlink v1.0 satellites, this mission crossed off several SpaceX milestones – both internal and external. For Falcon 9, it marked the company’s 48th successful landing of an orbital-class rocket booster, as well as the second time SpaceX has successfully launched and landed the same booster (this time B1049) four times in a row.
Even more significantly, it’s almost certain that – so long as all 60 Starlink V1 L2 satellites successfully deploy and begin orbit-raising – SpaceX will have become the owner and operator of the world’s largest commercial satellite constellation. After tonight’s launch, SpaceX’s Starlink internet constellation will likely measure some 175 operational satellites strong less than eight months after the company began dedicated internal launches.
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Assuming drone ship OCISLY safely returns Falcon 9 B1049 to port and including SpaceX’s successful November 2019 Starlink V1 L1 launch, the company now possesses two Falcon 9 boosters – B1048 and B1049 – that have successfully performed four separate orbital-class launches apiece. With two rockets in hand, SpaceX should be able to far more accurately determine just how well they’re standing up to the rigors of the latest reusability milestone, hopefully giving the company the data it needs to rapidly turn around one or both boosters for a fifth launch in the near future.
SpaceX has 20-24 Starlink launches planned for 2020, so the company will have a wealth of opportunities to push its fleet of reusable rockets to their limits, ranging from attempting nth booster reuses to testing and expanding the envelope of SpaceX’s nascent payload fairing reuse program.
In fact, fairing recovery ship GO Ms. Tree is perhaps just a few minutes away from her third successful fairing half catch – set to occur roughly 45 minutes after Falcon 9’s 9:19 pm EST liftoff. At the same time, Falcon 9’s upper stage is coasting in low Earth orbit (LEO) and preparing to ignite one more time to circularize its orbit and send SpaceX’s third batch of 60 Starlink satellites on their way. Stay tuned for updates later tonight!
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
