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SpaceX a bastion of independent US, European spaceflight amid Russian threats
Russia has invaded Ukraine without provocation, triggering a series of diplomatic responses – sanctions in particular – that recently culminated in the aggressor deciding to cut ties with Europe on a number of cooperative spaceflight projects.
Dmitry Rogozin, director of Russia’s national ‘Roscosmos’ space agency, went as far as implying that the country might respond to the West’s aerospace sanctions by ending its support of the International Space Station (ISS), a move that could cause the football-field-sized structure to gradually deorbit and reenter Earth’s atmosphere. Were it not for the existence of two extraordinarily successful NASA programs and SpaceX in particular, Russia’s response – which, today, reads like a child’s tantrum – could easily have been a grave threat with far-reaching consequences.
In response to sanctions after its unprovoked invasion, Russia announced that it was withdrawing support from Europe’s French Guinea Soyuz launch operations, effectively killing Arianespace’s Soyuz offering and potentially delaying several upcoming European launches indefinitely.
As a quick side note, it’s worth noting that ULA’s lack of readily available rockets and the fact that Arianespace is likely at least a year or more away from regular Ariane 6 launches means that SpaceX may be the only Western launch provider in the world capable of filling in the gap that Arianespace’s Soyuz loss will leave. Aside from pursuing Chinese launch services, which is likely a diplomatic non-starter, the only alternative to rebooking former European Soyuz payloads on SpaceX rockets is to accept one or even several years of expensive delays.
On the other half of the coin is the International Space Station. NASA signed its first major contract with SpaceX in 2008, awarding the company $1.6 billion (and up to $3.5 billion) to launch a dozen Cargo Dragon supply missions to the ISS. Aside from effectively pulling SpaceX back from the brink of dissolution, those funds also covered a large portion of the development of its Falcon 9 rocket and Dragon spacecraft and simultaneously funded Orbital Science’s (later Orbital ATK and now Northrop Grumman) Cygnus cargo spacecraft and Antares rocket.
Despite suffering two failures in 2014 and 2015, NASA’s Commercial Resupply Services (CRS) program has been an extraordinary success. Together, Cygnus (17) and Dragon (24) have completed 41 deliveries in the last 12 years, carrying more than 110 tons (~240,000 lb) of cargo to the ISS.
Out of sheer coincidence, on February 19th, mere days before Russia’s act of war, Northrop Grumman launched the first Cygnus spacecraft designed to help ‘re-boost’ (raise the orbit of) the International Space Station. Since NASA’s premature 2011 retirement of the Space Shuttle, that task has been exclusively conducted by a combination of Russian spacecraft and the station’s Russian Zvezda module. Without regular Russian re-boost support, the station would deorbit and be destroyed. In other words, if push came to shove, the ISS could very literally fail without direct Russian involvement. Rogozin’s threat, then, was that Russia might cease to support ISS re-boosting if sanctions went too far.
However, even while ignoring the fact that NASA itself actually paid for and owns the ISS Zvezda propulsion module and in light of the first Cygnus spacecraft upgraded with a re-boost capability berthing with the station the very same week of the invasion, Russia’s threat rang decidedly hollow. Further, if Cygnus weren’t available, it’s still difficult to imagine that SpaceX wouldn’t be able to quickly develop its own Dragon re-boost capability if asked to do so.
While re-boosting is crucial, the situation has also emphasized just how little leverage Russia now has over even more important aspects of the International Space Station. Were it not for the existence of SpaceX and NASA’s Commercial Crew Program (CCP), the situation could be even direr for Europe and the US. Despite some pressure from lawmakers to only award the CCP contract to Boeing, NASA ultimately selected Boeing and SpaceX to develop independent crew capsules capable of carrying US astronauts to and from ISS in 2014. Following a near-flawless uncrewed Crew Dragon test flight in 2019 and an equally successful crewed demo mission in 2020, SpaceX completed its first operational Crew Dragon launch in November 2020.
Since then, SpaceX has launched another two operational ‘crew rotation’ missions, meaning that the company has now singlehandedly supported all US astronaut launch and recovery operations for 16 months. Due in part to extensive mismanagement, Boeing’s Starliner spacecraft was nearly destroyed twice during its first catastrophic uncrewed test flight in December 2019. The spacecraft is still months away from a second attempt at that test flight, likely at least 9-12 months away from a hypothetical crewed test flight, and potentially 18+ months away from even less certain operational NASA astronaut launches. Further, though ULA CEO Tory Bruno claims that the company doesn’t need any support from Russia, all Atlas Vs – the rocket responsible for launching Starliner – depend on Russian-built RD-180 engines.
Further adding to the mire, even Cygnus is not immune. The first stage of the Antares rocket that mainly launches it is both built in Ukraine and dependent upon Russian Energomash RD-181 engines. Northrop Grumman only has the hardware on hand for the next two Cygnus-Antares launches, at which point the company will have to either abandon its NASA contract or find an alternative launch provider. Once again, SpaceX is the only US provider obviously capable of filling that gap on such short notice and without incurring major delays of half a year or more.
In fewer words, without SpaceX, NASA would still be exclusively dependent upon Russian Soyuz rockets and spacecraft to get its astronauts to and from the space station it spent tens of billions of dollars to help build. Even in a best-case SpaceX-free scenario, NASA might instead be dependent upon a rocket with Russian engines to launch its own astronauts. Needless to say, the presence of US astronauts on Russian launches and ULA’s use of Russian engines were already extremely sensitive issues after Russia ‘merely’ invaded Ukraine’s Crimea region in 2014.
It’s hard not to imagine that US and European responses to Russia’s aggression would have been weakened if NASA and ESA astronauts were still entirely dependent upon Russia to access the International Space Station. Further, in the same scenario, given its withdrawal from French Guinea, it’s also not implausible to imagine that Russia might have severely hampered or even fully withdrawn its support of Western access to the ISS.
Put simply, Crew Dragon – now a bastion of independent European and US human spaceflight in an age of extraordinary Russian recklessness – has arguably never been more important and SpaceX’s success never more of a triumph than they are today.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
