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SpaceX lights up California sky in successful West coast landing zone debut
SpaceX has successfully recovered a Falcon 9 Block 5 booster on a land-based landing zone for the first time in the rocket’s brief history, marking the debut of the company’s West Coast LZ-4 and the second flight of a reused Block 5 booster. Thanks to coincidentally optimal conditions, the launch resulted in an extraordinary visual show for those within several hundred miles, spotted anywhere from Los Angeles, CA to Phoenix, AZ and beyond.
Perhaps even more jaw-dropping than the Iridium-4 spectacle that caused quasi-hysteria throughout much of California, Falcon 9 B1048 and its upper stage companion created an extraordinary show as the booster the booster separated, flipped 180 degrees, and began its boostback burn directly into the plume of S2’s Merlin Vacuum engine.
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- B1048 bares its sooty skin the morning before launch. (Pauline Acalin)
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- Falcon 9 B1048 streaks into a clear California sky with SAOCOM 1A. (Tom Cross)
Known as plume interaction, the phenomena has been known to produce extraordinary visual effects and the launch of SAOCOM 1A was certainly no exception. From the perspective of a popular public viewing area a little over five miles from SpaceX’s SLC-4 launch complex and LZ-4 landing zone, a period of maybe 30 seconds after S2 and S1 separated and ignited were marked by what looked exactly like the birth of a nebula. Although S2 and S1 plume interaction does make for incredible visuals on its own, the secret ingredient responsible for phenomena like SAOCOM 1A and Iridium-4 is coincidentally perfect timing.
Those launches and others like them share one major trait: they tend to be scheduled for liftoff between 15 minutes and an hour after sunset. By launching after the sun has set at the launch site itself, this allows the rocket to quite literally catch up with the terminator and reenter sunlight while those on the ground at or around the pad experience twilight conditions. Combined, the rocket plumes are thus backlit by the sun at the same time as the sky to any grounded observer is nearing total darkness, akin to an aurora or bioluminescence in the deep sea.
After Falcon 9’s fireworks, booster B1048 managed a stunning return to Landing Zone 4 (LZ-4), giving local observers a nice triple sonic boom. Now standing just ~1400 feet away from the SLC-4E pad, B1048 could very likely become the first booster SpaceX launches three times – perhaps as soon as November or December, depending on its condition after landing.
Falcon 9 on Landing Zone 4 after delivering SAOCOM 1A to low Earth orbit, marking the 30th successful landing of a rocket booster. pic.twitter.com/8cgAaWlBEl
— SpaceX (@SpaceX) October 8, 2018
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
