In a rare victory for international launch competition, SpaceX has snagged a contract to launch an Italian Earth observation satellite from European launch monopoly and political heavyweight Arianespace.
After spending the better part of a decade treading water as SpaceX’s Falcon 9 rocket came to dominate the global launch market, Arianespace has become increasingly reliant on European Space Agency (ESA) and European Union (EU) agreements that require signatories to launch domestic satellites and spacecraft on the Ariane 5, Ariane 6, and Italian Vega rockets. Save for a few slow-moving technology development programs that have yet to bear any actionable fruit, the company – heavily subsidized by the European Union – has almost completely failed to face the threat posed by SpaceX head-on by prioritizing the development of rockets that can actually compete with Falcon 9 and Falcon Heavy on cost, performance, and availability.
Instead, over the last five or so years, Arianespace and the European Space Agency have increasingly pursued political agreements and legislation that commit member states to only fly payloads on Ariane 5, Ariane 6, and Vega rockets if at all possible.
A recent development offers the best look yet at what many European space agencies likely suffer through as a consequence of their governments signing away access to an increasingly competitive launch industry – often seemingly in return for Arianespace selecting contractors or (re)locating development hubs or factories in certain countries. Notably, sometime in September 2021, the Italian Space Agency (ASI) confirmed signs that it was moving the launch of its COSMO SkyMed CSG-2 Earth observation satellite from a new Arianespace rocket to SpaceX’s Falcon 9.
“The second COSMO SkyMed Second Generation satellite (CSG-2) was planned to be launched with VEGA-C within 2021, but the launcher development has been impacted by the VV15 and VV17 failures and, above all, by the COVID pandemic. The delays, postponing the VEGA-C Maiden Flight to Q1 2022, with a consequent tight schedule of launches in 2022, made the launch period of CSG-2 no longer compatible with the needs of the COSMO Mission. Since Arianespace backlog was already full on Soyuz and Ariane systems in 2021, it was not possible to have a European backup solution compliant with the CSG-2 schedule, thus an alternative solution with the US provider SPACE X has been adopted allowing to keep the CSG-2 launch within the current year. In line with its long-lasting support ensured to the European launch industry, ASI confirmed its trust in Arianespace and VEGA-C capabilities by contracting the launch of the CSG-3 satellite, planned for 2024. Moreover, other future launch opportunities for ASI missions with VEGA-C are under discussion, confirming Arianespace as a key partner for the Agency.“
Italian Space Agency (ASI) – September 2021
-->Weighing around 2.2 tons (~4900 lb), SkyMed CSG-2 is the second of four synthetic aperture radar (SAR) satellites designed to “[observe] Earth from space, meter by meter, day and night, in any weather conditions, to help predict landslides and floods, coordinate relief efforts in case of earthquakes or fires, [and] check crisis areas.” Primarily focused on the Mediterranean, the nature of sun-synchronous orbits (SSOs) nevertheless give SkyMed satellites views of most of the Earth’s surface every day.
SkyMed CSG-1 debuted on an Arianespace Soyuz rocket in December 2019, while CSG-2 was originally scheduled to launch sometime in 2021 on one of the first Arianespace Vega-C rockets. However, in July 2019 and November 2020, the Vega rocket Vega-C is based on suffered two launch failures separated by just a single success. Aside from raising major questions about operator Arianespace and Vega manufacturer Avio’s quality assurance, those near-back-to-back failures also delayed Vega’s launch manifest by years. Combined with limited launch cadence and a jam-packed manifest for Arianespace’s other rockets, that meant that Italy would have likely had to wait 1-2 years to launch SkyMed CSG-2 on a European or Italian-made rocket.
Apparently valuing a timely, affordable launch more than the path of least political resistance, the Italian Space Agency chose to remanifest the second SkyMed satellite on a SpaceX Falcon 9 rocket scheduled to launch no earlier than November 2021. However, based on ASI’s explanation of the move in the quote above, the space agency clearly felt a need to very carefully explain its decision while also repeatedly (and almost fearfully so) signaling its unwavering “trust” in and dedication to “key partner” Arianespace.
That part of the Italian Space Agency’s statement appeared to be a rather distinct reassertion of fealty to Arianespace is made even more unusual by the fact that the Vega rocket SkyMed CSG-2 was meant to fly on is mainly built in Italy by aerospace company Avio – independently owned but a major Arianespace supplier. Further, ASI directing the apologetic portion of its explanation to Arianespace is no less odd given that Arianespace is a private company theoretically independent of space agencies, while moving from Vega to Falcon 9 primarily impacts Avio more than Arianespace and risks raising the ire of Vega development partner ESA. Even further still, ASI itself – not ESA, Avio, or Arianespace – is the source of a majority of Vega development funding over the last decade and a half.
Regardless, at the simplest level, there are clear motivating factors for a space agency primarily funding the development of a certain launch vehicle to want to fly its own payloads on said self-funded rocket. However, after likely taking things a step further and encouraging ESA and the EU to commit to launching as many payloads as possible on its ESA-approved Vega rocket, the Italian Space Agency itself is now discovering the downsides of pushing for political arrangements beneficial to domestic industries while being forced to figure out just how politically viable it is to pursue non-European launch alternatives. There might be a small chance that Italy’s brief taste of freedom to use rockets other than Vega and Ariane 5/6 could encourage other EU members to push back and fight for access to cheaper, more reliable launches. However, it looks far more likely that SkyMed CSG-2 will be a rare outlier for years to come.
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Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.
I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.
Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:
Overall Aesthetic
The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.
The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.
Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.
Interior Changes
This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.
First impressions:
✅ Interior is excellent. I definitely miss the additional storage already that is available in my Premium. I could definitely get over it though
✅ Noticeable step down in sound system. Long Time by Boston absolutely cranks in the Premium; it’s still very… https://t.co/JNWvxTd8p1
— TESLARATI (@Teslarati) November 25, 2025
Storage
The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.
I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.
The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.
Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.
Material Differences
The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.
The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.
The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.
The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.
Other Missing Features
The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.
A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.
My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.
We also loved it as Fall arrived, because it was great to look at the foliage.
Buy the Tesla.
Enjoy the glass roof. pic.twitter.com/r2GDyOEEWu
— TESLARATI (@Teslarati) October 28, 2025
Bigger Differences
There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.
Much Weaker Sound System
The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.
I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.
Cabin Noise
It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.
This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.
I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
