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SpaceX finishes stacking new Starship for the first time in six months
For the first time in more than half a year, SpaceX has stacked a new Starship prototype to its full height, hopefully marking the end of a period of relatively slow progress.
That period began when Starship S20 was stacked to its full height in early August 2021. Until very recently, Ship 20 was said and expected to be the prototype assigned to Starship’s first orbital test flight, making it exceptionally important. In an unusual change in attitude, SpaceX may have felt the same, which may explain why Starship S20’s first static fire test took place more than two months after it first left the factory. A year prior, Starships SN9, SN10, SN11, and SN15 all completed proof testing a matter of weeks after rollout.
That sudden change of pace relative to past development has meant that Ship 20 is the only Starship prototype SpaceX has tested since May 2021 and the only Starship to graduate from final assembly to testing in the last six months. In that period, Ship 20 has completed a few major cryogenic proof tests and four static fires – two of which ignited all six Raptor engines. While Ship 20’s six-engine tests were unprecedented and marked a major program milestone, SpaceX once static-fired Starship SN9 three times in one day in January 2021.
However, that period of sluggish prototype testing may finally be coming to an end. In August 2021, when SpaceX stacked Starship S20 and Super Heavy B4 for the first time, the general assumption was that the seemingly imminent march towards orbital flight testing would be similar to SpaceX’s attempts to land a Starship from medium altitude between December 2020 and May 2021 – lots of prototypes in flow and multiple back-to-back tests and launches, in other words. That was not the case.
Starship S21, for example, began final assembly in mid-October 2021 and its tank section and nose section were both fully stacked less than a month later. However, rather than stack them into a second complete ship, SpaceX has left those separate assemblies sitting around Starbase for the last three months. Simultaneously, while Ship 21’s apparent limbo seemed to imply that SpaceX was implementing another block upgrade and moving on to newer prototypes, the company actually started stacking Starship S22 about a week after S21’s separate sections were completed. Only three months later have SpaceX’s plans for those three sections finally become clear.
On February 14th, 2022, Ship 22’s tank section followed Ship 21’s nose section into Starbase’s high bay assembly facility, where they were quickly stacked to form a full Starship prototype the same day. This raises the question: why?
Given that Starship S20 effectively completed qualification testing with three successful static fires in December 2021 and a fourth in early January 2022 and has been seemingly ready to fly ever since, its Super Heavy booster readiness – not ship readiness – that appears to be holding SpaceX back. Perhaps because of pad readiness issues, SpaceX has yet to perform a single Super Heavy static fire test – or even a less risky wet dress rehearsal – at the orbital launch site. As such, it’s hard to say why SpaceX has suddenly decided to finish Ship 22 instead of focusing on a newer version of Starship (S24) and Super Heavy (B7) – both of which are expected to debut upgrades.
It’s possible that Ship 22 is being completed merely as practice for the Starbase workforce, who have gone half a year without fully assembling another ship prototype, but then there would have been no reason not to install Ship 21’s nose on Ship 21’s tank section instead of withholding it for Ship 22. Ship 22 could also be a replacement for Ship 21 if appearances are misleading and SpaceX uncovered issues with the older prototype during testing but again, no booster is ready to launch either ship.
Regardless of the outcome or purpose of Ship 22, seeing any new Starship prototype completed is an exciting and interesting change of pace after half a year of following the windy paths of Ship 20, Booster 5, and Ship 21 to their uncertain goals.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
