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SpaceX wants to unleash Starhopper but longer Raptor test fires come first
According to SpaceX CEO Elon Musk, the next round of Starhopper activity will focus on removing the spacecraft prototype’s tethers and performing far more substantial hop tests.
Longer tests demand that SpaceX begins expanding the known performance envelope of its full-scale Raptor engine. Towards that end, longer-duration tests would need to be done at the company’s McGregor, TX development facilities to reduce risk, tests that Musk confirmed are already well underway. A recent Raptor static fire reportedly lasted no less than 40 seconds, more than enough time for a single-engine Starhopper to significantly expand both the maximum altitude and velocity of future hop tests. In support of the upcoming Starhopper test campaign, significant construction work is also ongoing at SpaceX’s Boca Chica test and development facilities.
Unleashing the Hopper
During the months of March and April, SpaceX’s South Texas team effectively completed Starhopper and put the prototype through its first real tests. The process began with tank proof tests in which Starhopper’s tanks were filled with liquid nitrogen – relatively neutral and unreactive – to safely identify and repair any leaks, while also subjecting the vehicle to cryogenic temperatures. The proof testing also put the newly installed ground systems (GSE) and vehicle-pad connection hardware through their paces before moving to Starhopper’s nominal liquid oxygen and liquid methane propellant.
Following at least half a dozen or so wet dress rehearsals (WDRs) that saw Starhopper loaded with LOx and methane, SpaceX technicians analyzed the health of the prototype and soon began live tests with a Raptor engine installed. Designed to produce no less than 2000 kN (450,000 lbf, 205 mT) of thrust at full throttle, Raptor offers more than twice the max thrust of the latest variant of the Merlin 1D engine that powers Falcon 9 and Heavy (941 kN or 212,000 lbf). In other words, a single Raptor should be more than enough to lift Starhopper off the ground 150+ tons of propellant aboard.
After several unsuccessful test attempts, Starhopper completed two static fires (<10s combined) and hopped – tethered – a handful of feet off the ground on April 3rd and 5th, three weeks after Raptor was first installed. Days later, the lone Raptor engine was removed from Starhopper and shipped back to SpaceX’s Hawthorne, CA factory or McGregor, TX testing facilities for post-test analysis and inspection. In short, SpaceX used Starhopper as a sort of ad hoc test stand for the second serial Raptor (SN02) produced, completing two major acceptance tests simultaneously.
A handful of concise tweets published by Musk in the last few days of April implicitly confirmed that the next steps for Starhopper involved untethered flights off its South Texas pad, once again powered by a single Raptor engine. As both the prospective altitudes and flight times rise for future Starhopper tests, so do the risks posed to SpaceX’s adjacent facilities and the prototype itself. To minimize those risks and progress the Raptor program as a whole, SpaceX has been extensively testing the third serial Raptor (SN03) at its McGregor facilities. Instead of a rushed test regime similar to the one that almost completely destroyed Raptor SN01 less than two weeks after testing began, SN03 is participating in a more cautious and systematic series of tests.
Confirmed by Elon Musk, this included significantly increasing the length of Raptor SN03’s latest static fires, culminating in an April 27th test that lasted ~40 seconds. Above all else, long test fires are necessary to demonstrate that Raptor can reliably operate for dozens of seconds at a time, given that any failure leading to a loss of thrust could cause Starhopper – basically a controlled explosive device – to fall out of the sky. The famous Musk/SpaceX ethos of moving fast and breaking things does not preclude a pragmatic attitude towards the destruction of facilities and prototypes that could take months and millions of dollars to rebuild.
The ETA of future hop tests is unclear. For the time being, it appears that SpaceX’s South Texas facilities will be caught up in construction work for at least another week. Whether or not Raptor SN03 is next in line for installation on Starhopper, SpaceX will likely put it through several more long-duration static fires before moving ahead with untethered hop tests. All things considered, the rough Starship prototype is unlikely to restart powered testing for another two or so weeks. Stay tuned!
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
