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SpaceX aces Starlink launch and landing, reveals more than half a million preorders

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SpaceX has successfully completed its 25th operational Starlink satellite launch, stuck a bullseye Falcon 9 booster landing, and revealed that satellite internet service has already received more than half a million preorders.

Aside from a quiet announcement of more than 10,000 active users in early February, this is the first time SpaceX has offered real data on the extent of demand for Starlink satellite internet.

(Richard Angle)
(Richard Angle)

Right on schedule, Falcon 9 booster B1049 lifted off at 3:01 pm EDT on its ninth orbital-class launch and lifted the rocket’s ~125 metric ton (~275,000 lb) second stage and Starlink payload out of Earth’s atmosphere and well on its way to orbit. Less than nine minutes later, the massive first stage aced its ninth touchdown, hitting the bullseye on drone ship Of Course I Still Love You (OCISLY). Almost simultaneously, Falcon 9’s second stage wrapped up a six-minute orbital insertion burn in what has become a well-worn routine for SpaceX.

Around 40 minutes after liftoff, the second stage reignited for an extremely brief one-second orbit-raising burn, shut down, and began spinning up for another successful deployment of 60 Starlink satellites. Assuming all sixty are healthy, SpaceX will have more than 1460 functional satellites in orbit, some 900 of which are operational.

60 Starlink satellites slowly drift away from Falcon 9’s spinning second stage. (SpaceX)

While every Starlink launch is important, perhaps the most interesting thing to come from Starlink-25 was SpaceX’s official confirmation that it has received more than 500,000 orders and deposits for Starlink internet service. As the Starlink constellation expands and rapidly approaches uninterrupted coverage, SpaceX has begun accepting preorders – with a $99 deposit – from prospective customers in almost any country that the company is already working on regulatory approval with.

Some prospective customers can simply order outright at a cost of approximately $600 upfront and $99 per month to purchase a Starlink dish, router, and satellite internet with unlimited bandwidth and no data caps. With more than 500,000 orders and preorders already in hand, that means Starlink has already earned SpaceX a bare minimum of $50 million in deposits alone.

If SpaceX can produce enough dishes – and do so quickly enough – to turn all of those preorders into active users, it would represent some $250 million in upfront revenue and – far more importantly – annual revenue on the order of $600 million. SpaceX is currently selling its cutting-edge dishes to customers at a significant loss but the company should be able to easily recoup that loss – now believed to be less than $1000 per dish – with a single year of internet service.

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Of course, SpaceX is paying a substantial sum – likely on the order of $5 billion or more – to build and launch thousands of satellites, construct ground stations, and manufacture user terminals, but the company has historically expressed little interest in ‘recouping’ infrastructure investments. In that sense, as long as investors continue to eagerly dump billions into SpaceX’s coffers to fund Starlink buildout and can overlook the largely symbolic idea of ‘recouping’ non-debt investments, Starlink could become self-sustaining far sooner than almost anyone likely suspects.

Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Lufthansa Group to equip Starlink on its 850-aircraft fleet

Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.

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Credit: Lufthansa

Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers. 

This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.

Starlink in-flight internet

Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release

Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.

Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.

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Free high-speed access

As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.

“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers. 

“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said. 

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Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era

The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.

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Credit: Duke University

Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance. 

The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.

Tesla secures top talent

According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.

Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.

Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.

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Tesla’s problem solver

Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.

Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production. 

With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.

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Tesla counters Norway’s VAT hike with dedicated consumer bonus

The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.

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Credit: Tesla Europe & Middle East/X

Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.

The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.

A “Tesla bonus”

Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”

This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.

This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.

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Stabilizing demand

In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.

The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.

“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.

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