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SpaceX rolls out Starlink “Better Than Nothing Beta” in the US and Canada
SpaceX has officially begun rolling out what it’s deemed a Starlink internet “Better Than Nothing Beta” across the United States and Canada.
The culmination of a mere 11 months of dedicated Starlink launches, SpaceX says that the constellation – some 820 satellites strong – is now large and mature enough to begin covering all of Canada and the US in 2020, “rapidly expanding to near global coverage of the populated world by 2021.”
While global coverage is thus close on the horizon, SpaceX is striving to make it abundantly clear to early Starlink beta customers that the constellation is in a state of extreme change and instability and will be far from perfect: literally Better Than Nothing, for the time being.
Alongside the first beta invite emails from Starlink, the SpaceX division appears to have made both iOS and Android apps available on their respective app stores. The apps feature a minimalist design leaving plenty of room for expansion and mainly exist to help onboard customers and guide them through the relatively simple setup process.
Starlink is designed to deliver high-speed broadband internet to locations where access has been unreliable, expensive, or completely unavailable. Under Starlink’s Better Than Nothing Beta program, initial service is targeted for the U.S. and Canada in 2020, rapidly expanding to near-global coverage of the populated world by 2021.
The Starlink app is designed to help you:
• Identify the install location that will ensure the best quality of service
• Check for obstructions that can interfere with service
• Setup your Starlink hardware
• Verify your WiFi connection
• Run speed tests
• Troubleshoot connectivity issues
• Contact support
Starlink App description – Android/iOS
The Starlink beta invite also informs early users that they should expect to receive speeds of 50-150 Mbps and latency (ping) between 20 and 40 milliseconds with occasional service outages and connection interruptions. Curiously, the invite also flies counter to previous hints in the code of SpaceX’s Starlink.com website that beta testing would be free for testers, revealing that Better Than Nothing Beta service will cost $99 per month and require each user to purchase a $499 Starlink user terminal.
While undeniably steep as far as most consumers of normal US and Canadian internet services are concerned, the sheer quantity of social media users revealing the obscene prices they pay for mediocre internet across North America suggests that even Starlink’s high beta pricing can compete with – or obliterate – existing rural providers.
A step further, SpaceX’s Hawthorne, CA Starlink user terminal factory has just barely begun volume production, all but guaranteeing that the efficiencies possible through economies of scale have yet to be realized. Phased-array antennas have never been mass-produced at the scale Starlink will need to serve even a minuscule percentage of prospective customers, meaning that SpaceX is likely to learn a great deal as it attempts to be the first company to do so.
If one assumes that SpaceX can quickly cut the cost of service and user terminals in half while dramatically improving network performance, Starlink will quickly become a no-brainer in many developed broadband markets.
SpaceX appears to be shipping Starlink user terminals and setup packages to beta users almost immediately after orders are placed. Lacking any kind of obvious non-disclosure agreement (NDA), it appears that the first reviews from Starlink beta users are likely to begin rolling in a matter of days from now.
Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.
Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.
It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.
Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.
“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.
Tesla launches its new branded Supercharger for Business with first active station
The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.
Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.
Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.
Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.
Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.
Hmmmmmm… https://t.co/L5hWcOXQkb pic.twitter.com/OJBDyHNTMj
— TESLARATI (@Teslarati) January 11, 2026
The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.
However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.
It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.
The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.
It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.
This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.
The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.
Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.
Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”
Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.
His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’
Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.
He writes:
“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”
Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.
This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.
One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.
Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.
NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief
And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:
“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”
Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.
Tesla expands its branded ‘For Business’ Superchargers
Tesla Cybercab ‘breakdown’ image likely is not what it seems
