

News
SpaceX rolls out Starlink “Better Than Nothing Beta” in the US and Canada
SpaceX has officially begun rolling out what it’s deemed a Starlink internet “Better Than Nothing Beta” across the United States and Canada.
The culmination of a mere 11 months of dedicated Starlink launches, SpaceX says that the constellation – some 820 satellites strong – is now large and mature enough to begin covering all of Canada and the US in 2020, “rapidly expanding to near global coverage of the populated world by 2021.”
While global coverage is thus close on the horizon, SpaceX is striving to make it abundantly clear to early Starlink beta customers that the constellation is in a state of extreme change and instability and will be far from perfect: literally Better Than Nothing, for the time being.
Alongside the first beta invite emails from Starlink, the SpaceX division appears to have made both iOS and Android apps available on their respective app stores. The apps feature a minimalist design leaving plenty of room for expansion and mainly exist to help onboard customers and guide them through the relatively simple setup process.
Starlink is designed to deliver high-speed broadband internet to locations where access has been unreliable, expensive, or completely unavailable. Under Starlink’s Better Than Nothing Beta program, initial service is targeted for the U.S. and Canada in 2020, rapidly expanding to near-global coverage of the populated world by 2021.
The Starlink app is designed to help you:
• Identify the install location that will ensure the best quality of service
• Check for obstructions that can interfere with service
• Setup your Starlink hardware
• Verify your WiFi connection
• Run speed tests
• Troubleshoot connectivity issues
• Contact support
Starlink App description – Android/iOS

The Starlink beta invite also informs early users that they should expect to receive speeds of 50-150 Mbps and latency (ping) between 20 and 40 milliseconds with occasional service outages and connection interruptions. Curiously, the invite also flies counter to previous hints in the code of SpaceX’s Starlink.com website that beta testing would be free for testers, revealing that Better Than Nothing Beta service will cost $99 per month and require each user to purchase a $499 Starlink user terminal.
While undeniably steep as far as most consumers of normal US and Canadian internet services are concerned, the sheer quantity of social media users revealing the obscene prices they pay for mediocre internet across North America suggests that even Starlink’s high beta pricing can compete with – or obliterate – existing rural providers.
A step further, SpaceX’s Hawthorne, CA Starlink user terminal factory has just barely begun volume production, all but guaranteeing that the efficiencies possible through economies of scale have yet to be realized. Phased-array antennas have never been mass-produced at the scale Starlink will need to serve even a minuscule percentage of prospective customers, meaning that SpaceX is likely to learn a great deal as it attempts to be the first company to do so.
If one assumes that SpaceX can quickly cut the cost of service and user terminals in half while dramatically improving network performance, Starlink will quickly become a no-brainer in many developed broadband markets.
SpaceX appears to be shipping Starlink user terminals and setup packages to beta users almost immediately after orders are placed. Lacking any kind of obvious non-disclosure agreement (NDA), it appears that the first reviews from Starlink beta users are likely to begin rolling in a matter of days from now.
News
Tesla eyes two new states for Robotaxi

Tesla has officially shown that it is eyeing two new states for Robotaxi operation in the U.S., as it hopes to add the new areas to its ever-growing list of places where the suite is either active or in the testing phase.
Tesla first launched its Robotaxi suite in Austin, Texas, in late June. It expanded the suite to the San Francisco Bay Area just a month later. Since then, it has not launched any public rides in any other states, but it has gained several approvals for early testing.
In preparation for operation in new states, Tesla routinely lists job postings on its Careers website, which helps align potential employees with opportunities ahead of regulatory approvals. This is a strategy that allows Tesla to start operations immediately upon licensing for testing.
Tesla started hiring Vehicle Operators for Autopilot in Arizona and Nevada months before the company gained any sort of approvals from state governments for Robotaxi. However, those approvals eventually came in the form of testing licenses, which allow the company to perform validation ahead of its public launch.
Tesla begins validating Robotaxi in a new area, hinting at expansion
Now, Tesla has posted job listings for Vehicle Operators for Autopilot in two new states: Colorado and Illinois. The Colorado job listing is located in Aurora, a suburb of Denver. Tesla is looking for Robotaxi operators in Chicago as well.
These postings hint toward Tesla’s continuing efforts to expand Robotaxi to new places. Earlier this year, CEO Elon Musk said the company would like to have Robotaxi available to at least half of the U.S. population.
It has expanded significantly since its initial launch in late June, but it is still a far way off from where Tesla would like it to be by year’s end.
So far, Tesla has job listings for Autopilot Vehicle Operators in Arizona, California, Texas, Florida, Colorado, Nevada, and Illinois.
Elon Musk
Tesla launched an ad for Elon Musk’s pay package on Paramount+

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.
For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.
Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.
However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.
For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:
Well this is a first. Tesla is running paid ads on Paramount+ encouraging people to vote their $TSLA shares ahead of the annual shareholder meeting on November 6th.
“Tesla is on the precipice of its next wave of transformations growth, and we need your support; We urge you to… pic.twitter.com/FTo5eFQJRZ
— Sawyer Merritt (@SawyerMerritt) October 14, 2025
“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.
On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.
Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation
It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.
However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.
Some of those who saw the ad are questioning the strategy:
Definitely a sign of desperation for $TSLA. They wouldn’t need to beg for votes if the BOD just did their job and held Elon accountable for his actions in the past. His blatant disregard for Tesla’s brand and the actions he takes in the public eye are exactly why I voted NO.
— squawksquare (@squawksquare) October 14, 2025
Doesn’t this taste wrong to anyone else?
No ads for the business? Only for the CEOs pay package?
— Schrodinger’s Wealth (@BosCybertruck) October 14, 2025
News
Tesla Robotaxi testing in Arizona is ramping up quickly

Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.
Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:
TESLA ROBOTAXI SPOTTED VALIDATING IN GILBERT, AZ! :0 pic.twitter.com/kqtQEBwl8Y
— Greggertruck (@greggertruck) October 11, 2025
Another unit was spotted in Tempe, Arizona:
Spotted this one and another one behind it in Tempe, AZ. I also saw a pair driving from Mesa to Tempe. Looks like they’re validating the entire east valley. I haven’t seen any in the west valley yet. pic.twitter.com/gFWTHhmBLT
— TechCat (@elviswjr) October 12, 2025
These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.
However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.
The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.
Tesla Robotaxi heads to a new major Texas city for the first time
Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.
In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.
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