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SpaceX "DARKSAT" results: can Starlink and astronomy happily coexist?
Astronomers have begun to gather and analyze detailed observations of a SpaceX Starlink satellite prototype officially labeled DARKSAT and the initial results hint that the satellite constellation should be able to happily coexist with ground-based astronomy in the future.
Since SpaceX began launching batches of 60 Starlink satellites in May 2019, the company has raised the ire of parts of the astronomy community and simultaneously awed and inspired many less technical observers with clusters of shooting star-like satellites that are easily visible after launches. While the mid-sized spacecraft do become much dimmer as they raise their orbits from ~300 km (185 mi) to 550 km (340 mi), they are far from invisible even at that operational altitude. It’s safe to say that the current impact on ground-based astronomy is still just shy of negligible even with 360 satellites in orbit, but that impact is assuredly greater than zero and the relatively bright spacecraft have already interrupted telescope observations at many sites around the world.
Given that the 360 satellites already in orbit are just a tiny fraction of the ~4400, ~12,000, or even ~40,000 that SpaceX could one day launch, it would be irresponsible to argue that the constellation’s impact – and the impact of others like it – will continue to be minor as the number of satellites grows. Thankfully, while it doesn’t appear that prospective low Earth orbit (LEO) constellation architects anticipated the potential astronomy impact, SpaceX’s Starlink team has rapidly responded and already launched a satellite featuring tweaks designed to dim its appearance from the ground. For several reasons, the initial results from “DARKSAT” are extremely promising – now visible below in some of the first photos offering a useful comparison.
Launched on January 7th, 2020, a set of 20 spacecraft including DARKSAT – representing a single “plane” of the broader Starlink constellation – all arrived at their operational ~550 km (340 mi) orbits by February 23rd. As previously discussed on Teslarati, initial results first published on March 18th revealed that the Starlink DARKSAT prototype – essentially an early alpha test for darkening techniques – was already 55% darker than unmodified spacecraft. While making satellites less reflective makes thermal management a much greater challenge, DARKSAT has managed to raise its orbit and begin operations without issue, although it’s unknown whether the satellite’s antennas and avionics are also functioning nominally.
For darker spacecraft, perhaps the most important test will be long-term reliability, as constantly absorbing more heat than a reflective satellite is likely to put their structure, avionics, and radiators through significantly more thermal stress. As such, SpaceX may launch a limited number of additional darkened prototypes over the coming months but is much less likely to darken all satellites on any given launch until DARKSATs have successfully operated in orbit for months or even years.
On the ground, SpaceX may try to perform sped-up stress testing, but proving that darker satellites are a viable solution will almost invariably take time. Earlier this month, CEO Elon Musk revealed that SpaceX may attempt to design deployable solar shades for Starlink satellites if darkening their bodies is not enough to fully mitigate major impacts to astronomy. Knowing SpaceX, the first in-orbit solar shade test(s) could happen during any of several upcoming Starlink launches.
Adding reliable, deployable solar shades without appreciably raising Starlink’s production costs could be a major challenge, given the fundamental complexity of large, deployable mechanisms in space, but SpaceX – if anyone – is likely up to the challenge. More importantly, the fact that SpaceX’s very first attempt at reducing Starlink albedo (reflectivity) has produced a satellite 55% darker than its peers suggests that much more can probably be done along those lines, given additional time for extra experiments and deeper optimization.
As a result, it may be the case that SpaceX ends up launching 750-1000+ reflective Starlink satellites before an affordable, mass-producible DARKSAT variant is ready to take over. In that event, Starlink could plausibly have a small to moderate negative impact on ground-based astronomy for several years. However, comments made by SpaceX executives over the years suggest that no single Starlink satellite is likely to operate for more than five or so years before being replaced, meaning that the entire constellation would be continuously refreshed (as long as it’s generating revenue). Even if a thousand bright(er) Starlink satellites make life a bit harder for some astronomers, the fact remains that the consequences of any single Starlink satellite variant – assuming SpaceX remains serious about fully mitigating the constellation’s impact – are inherently temporary.
If SpaceX continues to make progress darkening satellites and developing cheap solar shades, it seems all but guaranteed that even a constellation of tens of thousands of Starlink satellites will be able happily coexist with the astronomy community, all the while delivering cheap, fast internet to millions of people – especially those lacking access – around the world.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
