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SpaceX Starlink competitor OneWeb misled the FCC, media with false “near-miss” narrative
In the latest trials and tribulations of a SpaceX Starlink competitor that went bankrupt after spending $3 billion to launch just 74 small internet satellites, it appears that OneWeb knowingly misled both media and US regulators over a claimed “near-miss” with a Starlink satellite.
Back on April 9th, OneWeb went public with claims that SpaceX had mishandled its response to a routine satellite collision avoidance warning from the US military, which monitors the location of satellites and space debris. According to OneWeb government affairs chief Chris McLaughlin, SpaceX disabled an automated system designed to detect and automatically command Starlink satellite collision avoidance maneuvers to let OneWeb move its satellite instead. McLaughlin also stated that “Coordination is the issue – it is not sufficient to say ‘I’ve got an automated system.’”
He also recently criticized the maneuverability of Starlink satellites, claiming that “Starlink’s engineers said they couldn’t do anything to avoid a collision and switched off the collision avoidance system so OneWeb could maneuver around the Starlink satellite without interference.” As it turns out, OneWeb’s “near-miss” appears to have been a farce and the company scrambled to promise to retract those statements in an April 20th meeting with the FCC and SpaceX.
In far more egregious comments made on April 20th to the Wall Street Journal, a publication with a long history of blindly disseminating anti-SpaceX rhetoric, McLaughlin likened OneWeb’s satellites to “Ford Focus” cars and attempted to lambast Starlink satellites by comparing them to “Teslas: They launch them and then they have to upgrade and fix them, or even replace them altogether.”
Over the past 17 months, SpaceX has launched more than 1380 operational Starlink v1.0 satellites, some 870 of which are operational. Another ~440 are in the process of reaching operational orbits. All told, some 1365 are still in orbit and around 1345 of those satellites are working as expected for a total Starlink v1.0 failure rate of roughly 2.5%. As is SpaceX’s bread and butter, however, reliability has been continuously improving and of ~960 Starlink satellites launched over the last ~12 months, the overall failure rate has dropped to less than 1% – an almost threefold improvement.
After exiting bankruptcy last November, OneWeb has completed just two more launches for a total of 140 operational satellites in orbit of a planned ~650. Operating at a much higher ~1200 km (~750 mi) orbit, any failure of OneWeb satellites would produce debris that could remain in orbit for decades, whereas SpaceX has explicitly chosen much lower ~550 km (~340 mi) orbits, meaning that debris reenters in a matter of years. At Starlink’s sub-300-kilometer (~185 mi) insertion orbit, any faulty satellites screened during SpaceX’s checkout process reenter in a matter of days or weeks thanks to drag from Earth’s atmosphere.
The first phase of SpaceX’s Starlink constellation will require approximately 4400 satellites in low Earth orbit (LEO) and the company is already almost a third of the way to that milestone. A second phase could see those numbers grow as high as ~12,000, followed by a third phase with more than 40,000 satellites much further down the road. Relative to OneWeb, Starlink is dramatically more ambitious and each SpaceX satellite offers superior bandwidth and latency in a bid to blanket the Earth in affordable, high-quality broadband internet.
Of course, as a consequence of needing so many satellites to build out a network with enough bandwidth to serve tens to hundreds of millions of people, there is an obvious risk that unreliable satellites could make LEO a much more challenging place to operate for both SpaceX and the rest of the world. It also demands an entirely new approach to collision avoidance given the impracticality of human operators manually managing a fleet of thousands – or tens of thousands – of satellites.
Towards that end, SpaceX is developing an autonomous collision avoidance system – though virtually nothing is known about that system outside of the company, creating a far from optimal situation for all other satellite operators. Nevertheless, aside from one publicized avoidance maneuver in 2019, SpaceX appears to be quickly becoming a responsible and (mostly) transparent operator and custodian.
In an apparent attempt to capitalize on vague fears of “space debris” and satellite collisions, OneWeb – or perhaps just McLaughlin – took it upon itself to consciously misconstrue a routine, professional process of collision-avoidance coordination between OneWeb and SpaceX. McLaughlin ran a gauntlet of media outlets to drag SpaceX through the mud and criticize both the company’s technology and response, ultimately claiming that SpaceX’s Starlink satellite was incapable of maneuvering out of the way.
Instead, according to a precise, evidenced timeline of events presented by SpaceX to the FCC, the coordination was routine, uneventful, and entirely successful. OneWeb itself explicitly asked SpaceX to disable its autonomous collision avoidance software and allow the company to maneuver its own satellite out of the way after SpaceX made it clear that the Starlink spacecraft could also manage the task. The event was neither “urgent” or a “close call,” as OneWeb and media outlets later claimed. SpaceX says it has been coordinating similar avoidance maneuvers with OneWeb since March 2020.
Most damningly, SpaceX says that immediately after OneWeb disseminated misleading quotes about the event to the media, “OneWeb met with [FCC] staff and Commissioners [to demand that] unilateral conditions [be] placed on SpaceX’s operations.” Those conditions could have actually made coordination harder, “demonstrating more of a concern with limiting [OneWeb’s] competitors than with a genuine concern for space safety.” Crucially, despite lobbying to restrict its competitors, “OneWeb [has] argued forcefully that [it] should be exempt from Commission rules for orbital debris mitigation due to their status as non-U.S. operators.”
In simple terms, OneWeb is trying to exploit the FCC to suppress its competition while letting it roam free of the exact same regulations. Meanwhile, SpaceX is focused on launching satellites and serving tens of thousands of beta customers as Starlink speeds towards virtually uninterrupted global coverage barely a year and a half after operational launches began – all while coordinating with dozens of other satellite operators to be the best ‘neighbor’ it can be in space.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
