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SpaceX announces second Starlink satellite launch in two weeks
SpaceX has announced its second planned Starlink satellite in two weeks, sticking to a trend that could see the company launch more than a thousand communications satellites over the next 12 months.
Barely two weeks after SpaceX opened media accreditation for Starlink-2, the second launch of finalized ‘v1.0’ satellites and third dedicated launch overall, the company has announced that that late-December mission will be followed by another Starlink launch in January 2020. This tracks almost exactly with SpaceX’s reported plans for as many as 24 dedicated Starlink launches in 2020, a feat that would singlehandedly break SpaceX’s current record of 21 launches performed in a single year.
As previously discussed on Teslarati, SpaceX opened media accreditation for Starlink-2 on November 24th, confirming that the company hopes to complete one more 60-satellite Starlink launch before the end of 2019. That mission is currently targeted no earlier than (NET) late-December and would be SpaceX’s last launch of 2019 if current schedules hold.
Regardless of when it happens, there’s a strong chance that the 60 Starlink-2 satellites will make SpaceX the world’s largest individual satellite operator, potentially raising the number of satellites under the company’s command to ~170. According to SpaceX’s announcement, Starlink-3 – another 60-satellite mission – is now scheduled to launch no earlier than January 2020. If Starlink-2 is successful and no more v0.9 spacecraft drop out of the operational constellation, it can be said with certainty that Starlink-3 will unequivocally make SpaceX the world’s largest satellite operator.
Incredibly, if those schedules hold, SpaceX will have gone from two satellites in orbit to the world’s largest satellite constellation operator – by a large margin – in as few as nine months. In fact, after cresting that peak, it will take nothing short of a miracle for SpaceX to be usurped. The company hopes to launch as many as 24 Starlink missions in 2020 and is simply miles ahead of its competitors in its efforts to make high-performance orbital launches as efficient and affordable as possible.
If SpaceX and its executives are to be believed, as early as the very first dedicated Starlink launch (May 2019), the cost of launching Falcon 9 was already significantly less than the cost of its payload of 60 Starlink v0.9 satellite prototypes. CEO Elon Musk and COO Gwynne Shotwell have strongly implied that the per-satellite cost is already well below $500,000, meaning that the absolute worst-case internal cost of a Falcon 9 launch is less than $30M.
If, for example, each Starlink satellite already costs as little as $250,000 to build, it’s possible that SpaceX can already launch a dedicated 60-satellite mission (including launch costs) at an internal cost of less than $30M ($15M for launch, $15M for 60 satellites). Even in the former scenario, a single Starlink launch might cost SpaceX has little as $60M in total.
In a best-case scenario for megaconstellation competitor OneWeb, the company purchased up to 21 Soyuz launches from Roscosmos for “more than $1 billion”, translating to roughly $50 million per launch (rocket costs only). Meanwhile, OneWeb’s satellite design is far more traditional and Soyuz offers significantly less performance than Falcon 9, resulting in a cap of 34 ~150 kg (330 lb) per launch. Finally, OneWeb hopes to build each satellite for about $1M, translating to a best-case per-launch cost of ~$85 million. OneWeb aims to launch once per month after its first 34-satellite mission, currently NET January 30th, 2020.
This is all a very roundabout way of illustrating the fact that once SpaceX becomes the world’s largest satellite operator, nothing short of repeated launch failures or the company’s outright collapse will prevent it from retaining that crown for the indefinite future. Once OneWeb has completed all 21 of its planned Soyuz launches, a milestone unlikely to come before mid-2021, it will have a constellation of ~700 satellites.
Even if SpaceX falters and manages a monthly Starlink launch cadence over the next 13 months, the constellation could surpass OneWeb’s Phase 1 plans as early as Q3 2020 – up to as early as June 2020 if SpaceX manages a biweekly cadence. By the time OneWeb’s constellation is complete, SpaceX could potentially have more than 2000 operational satellites in orbit – perhaps ~600 metric tons of spacecraft compared to OneWeb’s ~100 metric tons.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
