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A truly picturesque live view of the Iridium NEXT Mission 3 satellite deployment. Four sats are visible in an arc on the left. Starlink will be denser and smaller, but will deploy similarly. (SpaceX) A truly picturesque live view of the Iridium NEXT Mission 3 satellite deployment. Four sats are visible in an arc on the left. Starlink will be denser and smaller, but will deploy similarly. (SpaceX)

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SpaceX’s Starlink satellites “happy and healthy” as Elon Musk fires managers and VP

Starlink satellites will be denser and smaller, but they will deploy much like these Iridium satellites. (SpaceX)

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Reuters is reporting that SpaceX’s Starlink internet satellite constellation project experienced significant organizational upheaval earlier this year, triggered by fundamental disagreements between CEO Elon Musk and executives overseeing Starlink as to how exactly SpaceX should approach the complex system’s development.

Despite the report’s primary focus on reorganization and Musk’s decision to simply fire 5+ key executives, SpaceX employees that spoke with Reuters were of the opinion that the two demo satellites – named Tintin A and B – are operating nominally in orbit more than half a year after launch.

Musk apparently believed that Starlink’s development timeline ought to be far shorter than certain senior executives overseeing the program were planning for. As a result of continuing success with the first two prototype satellites that launched in March 2018, a SpaceX engineer paraphrased Musk as being of the opinion that Starlink “can do the job with cheaper and simpler satellites, sooner.”

Rajeev Badyal, Vice President of SpaceX’s satellite program before being fired by Musk in June 2018, apparently wanted another three full iterations of prototype satellites to be launched and tested prior to beginning serious mass-production and launching the first real batch of Starlink satellites. While his extremely cautious approach may have had undeniable long-term benefits, it would also be a major hindrance in a field now rife with competitors like Telesat, OneWeb, LeoSat, and more, all eager to be first to offer internet services from low Earth orbit (LEO).

 

Prior to joining SpaceX in 2014, Badyal – like dozens of others now working on SpaceX’s Starlink constellation – worked at Microsoft for almost two decades, developing the consumer electronics and software company’s hardware programs (Zune, Xbox, Surface, etc.). In retrospect, it may not come as a huge surprise that a senior hardware development manager at Microsoft might be moderately risk-averse or at least methodical – while Surface and other more modern hardware programs have more functional iterative life cycles (usually annual), Xbox infamously spent nearly seven years between the launch of the Xbox 360 and Xbox One.

On the ground hardware side of Starlink development, user terminals, ground terminals, and other high-volume networking equipment could certainly benefit from someone like Badyal’s extensive experience developing high-volume consumer electronics like Xbox, but the Starlink satellites themselves are a different story. As a technology essentially without precedent, it could ultimately be almost anachronistically expensive to ‘refine’ the design of constellations of hundreds or thousands of high-bandwidth internet satellites before ever actually building and operating such a system.

A clash of approaches – Musk vs. Silicon Valley

What Musk instead seems to prefer – as demonstrated through his strategic direction of Tesla and SpaceX – is an approach where hardware development projects explicitly avoid striving for perfection with the first general iteration of a new system. Tesla did not spend years prototyping and performing limited tests in secret before building Model 3 as their first car ever – high-volume desirable electric vehicles simply did not exist. With SpaceX, Musk chose to explicitly develop a very small operational rocket – Falcon 1 – rather than very tediously attempting to go from scratch to Falcon 9 or BFR.

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For Starlink, a Musk-style development program would fast-track a bare-minimum baseline for the satellite constellation and its ground systems, mass-producing and launching hardware that would inevitably be lacking in many ways but would still be able to act as a proving ground for the broader concepts at stake. One step further, the FCC’s Starlink constellation grant depends on an odd but unwavering requirement that SpaceX (or any other prospective LEO constellation-operator) launch at least 50% of all of any planned constellation within six years of receiving a license.

 

For SpaceX, that means that the basic ability to commercially operate Starlink is fundamentally at risk unless the company can somehow launch a minimum of 2213 (and up to ~5950) Starlink satellites between 2018 and 2024, an almost unfathomable challenge. Assuming ~500kg per satellite and perhaps 20 satellites per Falcon 9 launch, completing 50% of Starlink by 2024 would demand – without interruption – a minimum of one launch every two weeks for five years, mid-2019 to mid-2024. As such, every month spent prototyping and refining can essentially be viewed as a month where SpaceX didn’t launch dozens of Starlink satellites in pursuit of initial operational capabilities.

The news coming from Reuters’ reporting is ultimately a very positive look at Starlink, aside from Musk’s characteristically brusque and uncompromising approach to program management and leadership. Employees spoke proudly of the operational health and overall success of the two Tintin satellites already on orbit, noting that “they’re happy and healthy [and functioning as intended], and we’re talking with them [dozens of times a day] every time they pass a ground station”. Contrary to tenuous evidence to that suggested one of the two satellites had suffered an anomaly, preventing it from operating its electric thrusters, it appears that both satellites are doing just fine.

 

Up next for Starlink is the launch of a second batch of demonstration satellites, expected to occur “in short order” according to an official SpaceX comment on the matter.

“Given the success of our recent Starlink demonstration satellites, we have incorporated lessons learned and re-organized to allow for the next design iteration to be flown in short order.” – SpaceX spokesperson Eva Behrend

Musk’s ultimate hope with this reorganization is to push Starlink to begin operational satellite launches as early as mid-2019, an ambitious goal to say the least. Understandably, the intent with such an expedited schedule would be to continuously modify, update, and improve Starlink satellite, terminal, and network designs at the same time as they are being built and operated. Much like SpaceX and Tesla, this helps to ensure that the ultimate result of development is a rapid initial product offering eventually followed by a highly-optimized ‘finished’ product.


For prompt updates, on-the-ground perspectives, and uniqueΒ glimpsesΒ of SpaceX’s rocket recovery fleet check out our brand newΒ LaunchPad and LandingZone newsletters!

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Elon Musk

SpaceX announces new Starbase for ‘thousands of Starship launches annually’

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Credit: SpaceX

SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.

Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.

CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”

The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.

SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.

Environmental Responsibility

SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:

  • Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
  • Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
  • Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”

SpaceX shares rose about 2.5 percent on the news.

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Cybertruck

Tesla just made Cybertruck more expensive

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Credit: Tesla

Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.

Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.

Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.

The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.

Cybertruck Sales: Is It the Product or Pricing?

Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.

Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.

Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.

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I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.

If you’re interested in buying a Tesla vehicle, use my referral link.

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Energy

Tesla Semi factory is getting a celebration nobody expected

Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.

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Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.

While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.

The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.

Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.

The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.

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