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A truly picturesque live view of the Iridium NEXT Mission 3 satellite deployment. Four sats are visible in an arc on the left. Starlink will be denser and smaller, but will deploy similarly. (SpaceX) A truly picturesque live view of the Iridium NEXT Mission 3 satellite deployment. Four sats are visible in an arc on the left. Starlink will be denser and smaller, but will deploy similarly. (SpaceX)

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SpaceX’s Starlink satellites “happy and healthy” as Elon Musk fires managers and VP

Starlink satellites will be denser and smaller, but they will deploy much like these Iridium satellites. (SpaceX)

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Reuters is reporting that SpaceX’s Starlink internet satellite constellation project experienced significant organizational upheaval earlier this year, triggered by fundamental disagreements between CEO Elon Musk and executives overseeing Starlink as to how exactly SpaceX should approach the complex system’s development.

Despite the report’s primary focus on reorganization and Musk’s decision to simply fire 5+ key executives, SpaceX employees that spoke with Reuters were of the opinion that the two demo satellites – named Tintin A and B – are operating nominally in orbit more than half a year after launch.

Musk apparently believed that Starlink’s development timeline ought to be far shorter than certain senior executives overseeing the program were planning for. As a result of continuing success with the first two prototype satellites that launched in March 2018, a SpaceX engineer paraphrased Musk as being of the opinion that Starlink “can do the job with cheaper and simpler satellites, sooner.”

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Rajeev Badyal, Vice President of SpaceX’s satellite program before being fired by Musk in June 2018, apparently wanted another three full iterations of prototype satellites to be launched and tested prior to beginning serious mass-production and launching the first real batch of Starlink satellites. While his extremely cautious approach may have had undeniable long-term benefits, it would also be a major hindrance in a field now rife with competitors like Telesat, OneWeb, LeoSat, and more, all eager to be first to offer internet services from low Earth orbit (LEO).

 

Prior to joining SpaceX in 2014, Badyal – like dozens of others now working on SpaceX’s Starlink constellation – worked at Microsoft for almost two decades, developing the consumer electronics and software company’s hardware programs (Zune, Xbox, Surface, etc.). In retrospect, it may not come as a huge surprise that a senior hardware development manager at Microsoft might be moderately risk-averse or at least methodical – while Surface and other more modern hardware programs have more functional iterative life cycles (usually annual), Xbox infamously spent nearly seven years between the launch of the Xbox 360 and Xbox One.

On the ground hardware side of Starlink development, user terminals, ground terminals, and other high-volume networking equipment could certainly benefit from someone like Badyal’s extensive experience developing high-volume consumer electronics like Xbox, but the Starlink satellites themselves are a different story. As a technology essentially without precedent, it could ultimately be almost anachronistically expensive to ‘refine’ the design of constellations of hundreds or thousands of high-bandwidth internet satellites before ever actually building and operating such a system.

A clash of approaches – Musk vs. Silicon Valley

What Musk instead seems to prefer – as demonstrated through his strategic direction of Tesla and SpaceX – is an approach where hardware development projects explicitly avoid striving for perfection with the first general iteration of a new system. Tesla did not spend years prototyping and performing limited tests in secret before building Model 3 as their first car ever – high-volume desirable electric vehicles simply did not exist. With SpaceX, Musk chose to explicitly develop a very small operational rocket – Falcon 1 – rather than very tediously attempting to go from scratch to Falcon 9 or BFR.

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For Starlink, a Musk-style development program would fast-track a bare-minimum baseline for the satellite constellation and its ground systems, mass-producing and launching hardware that would inevitably be lacking in many ways but would still be able to act as a proving ground for the broader concepts at stake. One step further, the FCC’s Starlink constellation grant depends on an odd but unwavering requirement that SpaceX (or any other prospective LEO constellation-operator) launch at least 50% of all of any planned constellation within six years of receiving a license.

 

For SpaceX, that means that the basic ability to commercially operate Starlink is fundamentally at risk unless the company can somehow launch a minimum of 2213 (and up to ~5950) Starlink satellites between 2018 and 2024, an almost unfathomable challenge. Assuming ~500kg per satellite and perhaps 20 satellites per Falcon 9 launch, completing 50% of Starlink by 2024 would demand – without interruption – a minimum of one launch every two weeks for five years, mid-2019 to mid-2024. As such, every month spent prototyping and refining can essentially be viewed as a month where SpaceX didn’t launch dozens of Starlink satellites in pursuit of initial operational capabilities.

The news coming from Reuters’ reporting is ultimately a very positive look at Starlink, aside from Musk’s characteristically brusque and uncompromising approach to program management and leadership. Employees spoke proudly of the operational health and overall success of the two Tintin satellites already on orbit, noting that “they’re happy and healthy [and functioning as intended], and we’re talking with them [dozens of times a day] every time they pass a ground station”. Contrary to tenuous evidence to that suggested one of the two satellites had suffered an anomaly, preventing it from operating its electric thrusters, it appears that both satellites are doing just fine.

 

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Up next for Starlink is the launch of a second batch of demonstration satellites, expected to occur “in short order” according to an official SpaceX comment on the matter.

“Given the success of our recent Starlink demonstration satellites, we have incorporated lessons learned and re-organized to allow for the next design iteration to be flown in short order.” – SpaceX spokesperson Eva Behrend

Musk’s ultimate hope with this reorganization is to push Starlink to begin operational satellite launches as early as mid-2019, an ambitious goal to say the least. Understandably, the intent with such an expedited schedule would be to continuously modify, update, and improve Starlink satellite, terminal, and network designs at the same time as they are being built and operated. Much like SpaceX and Tesla, this helps to ensure that the ultimate result of development is a rapid initial product offering eventually followed by a highly-optimized ‘finished’ product.


For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla creates clever solution to simplify and improve its Service

Raj Jegannathan, a Vice President of IT/AI-Infra, Apps, Infosec, and Vehicle Service Operations, revealed that Tesla has started a small pilot program at a few service locations to combat this issue.

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Credit: Tesla

Tesla has created a clever solution to simplify and improve its Service. Tesla performs most of the services that are needed on its vehicles at its company-owned Service Centers.

However, service has been a weak point of the company, as some regions have fewer Service Centers than others. This can cause long wait times for Tesla owners in some parts of the country.

There are also instances where customers do not agree with what Tesla is saying about their vehicle. In fact, one instance that revealed this new change Tesla is making to its Service was precisely that.

One owner posted on X that his vehicle’s battery seal had failed after a recall was issued. Tesla insurance and Tesla Service both did not assist, and it took CEO Elon Musk stepping in to get the issue resolved:

Another owner suggested there should be a more streamlined communications process between the customer and the Service Center, a solution that has been missing.

Raj Jegannathan, a Vice President of IT/AI-Infra, Apps, Infosec, and Vehicle Service Operations, revealed that Tesla has started a small pilot program at a few service locations to combat this issue.

Elon Musk wants Tesla Service to fix two-thirds of cars in the same day

Jegannathan said that Tesla has started to share local and regional leader contact information so customers have the ability to reach out when they have complaints or disagree with warranty claims, changes in estimates, or initial diagnostics.

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It is available in a handful of locations already, and Jegannathan said that once abuse guardrails are built, this will expand to all locations:

This would be a major improvement in the Service portion of Tesla’s business. There are common disagreements between Service and customers, specifically when Service’s suggestions don’t align with the customer’s beliefs.

When it comes to things like a warranty claim, these issues are not really up for interpretation. Instead, the repairs should be made. If there is a misunderstanding on Service’s side, a simple message from the customer could have resolved the issue. That’s basically what happened here.

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Investor's Corner

Tesla gets its best analysis from Morgan Stanley as ‘it’s all about to change’

He maintained its ‘Overweight’ rating and the $410 price target Morgan Stanley had on the stock.

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(Credit: Tesla)

Tesla has gotten perhaps its best analysis from Morgan Stanley in quite some time, as the Wall Street firm claims that “it’s all about to change.”

That phrase could be used for both the company’s status and the world in general.

Analyst Adam Jonas said in a new note on Thursday to investors that Tesla could be one of the major winners in terms of the global transition from what it is now to what it will be.

He describes the global shift that will occur over the next few years:

“Have you interacted with a robot today? Have you even seen a robot today? No? Well, take a mental picture because it’s all about to change. When we meet someone who has never been in a Waymo or a Tesla Cybercab (which is most people), we frequently see a wince and a response such as ‘I’m not sure I’d feel comfortable getting in a car without a driver.’ We imagine going back in time to 1903 and asking people if they’d feel comfortable in an airplane.’”

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The same technological revolutions that have occurred over the past 150 years will continue to occur again and again. We are on the verge of another, Jonas believes, as companies like Tesla are working on artificial intelligence tech, which includes changing the way we look at things like transportation and labor.

Jonas includes an interesting tidbit in his note about how humanoid robots could change wages, and how it could work into the advantage of Tesla, especially as it is developing its own Optimus robot:

“We estimate 1 humanoid robot at $5/hour can do the work of 2 humans at $25/hour, generating an NPV of approximately $200k/humanoid. 1 robot shaped car can potentially drive down cost/mile of a ride share vehicle to <$0.20 mile (1/10th human-driven ride-share).”

Jonas sees Tesla as a key player in how AI will impact things like manufacturing and various automotive industries, and he believes there is long-term potential for AI, robomobility, and even autonomous eVTOL platforms.

Tesla stock: Morgan Stanley says eVTOL is calling Elon Musk for new chapter

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He maintained its ‘Overweight’ rating and the $410 price target Morgan Stanley had on the stock.

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Elon Musk

Tesla expands Robotaxi program in Austin to new riders

Tesla has been expanding both the rider group and the geofence in Austin slowly, making sure to prioritize safety and avoid any major events with the early rollout.

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Credit: @TerrapinTerpene/X

Tesla is expanding its Robotaxi program in Austin, Texas, as several people have received invitations to participate and take rides.

Tesla first launched the Robotaxi platform on June 22. It invited a handful of people to participate in the first-ever public rides. We were lucky enough to get an invitation, and our permissions have been expanded in the Bay Area pilot program as well.

The group was small and consisted of big names in the Tesla community. It expanded and is continuing to offer these exclusive invitations to notable members of the Tesla community.

There have been fewer than five subsequent invitations after the first group’s were sent in late June:

Tesla has been expanding both the rider group and the geofence in Austin slowly, making sure to prioritize safety and avoid any major events with the early rollout.

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Tesla’s new Robotaxi geofence shape is an FU by Elon Musk to the competition

“We are being very cautious. We do not want to take any chances, so we are going to go cautiously. But the service areas and the number of vehicles in operation will increase at a hyper-exponential rate,” CEO Elon Musk said during the Q2 Earnings Call.

Eventually, the Robotaxi platform will not require an invite, and it will operate without geofences. Musk believes Tesla can get there within three or six months, and plans to have at least half of the U.S. population with access to a Robotaxi by the end of the year:

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“I think we will probably have autonomous ride-hailing in probably half the population of the U.S. by the end of the year. That’s at least our goal, subject to regulatory approvals. I think we will technically be able to do it. Assuming we have regulatory approvals, it’s probably addressing half the population of the U.S. by the end of the year.”

Tesla plans to have regulatory approval in Nevada, Arizona, and Florida sooner than in other states.

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