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SpaceX’s first Starlink V2 satellites spotted at Starbase
On Monday, SpaceX was spotted loading some of the first Starlink V2 satellite prototypes into a custom mechanism designed to refill Starship’s magazine-like payload bay.
While it’s not the first time SpaceX has used the dispenser, the photos captured by photographer Kevin Randolph for the YouTube channel ‘What about it!?’ are the first to clearly show real prototypes of the next generation of Starlink satellites. According to CEO Elon Musk, those Starlink Gen2 or V2 satellites will be “at least 5 times better”, “an order of magnitude more capable,” and about four times heavier than current (V1.5) Starlink satellites.
The potential of the new satellite bus design paired with Starship’s massive fairing and lift capacity could dramatically improve the viability and cost-effectiveness of SpaceX’s Starlink constellation. First, though, the company needs to launch and qualify prototypes of the new satellite design and verify that all associated ground support equipment works as expected.
Due to the designs SpaceX has settled on for both Starlink V2.0 satellites and the Starship hardware that will deploy them in orbit, that ground support equipment and the general path each satellite will take from its arrival at the launch facilities to liftoff on a Starship are wildly different than anything done before. July 18th’s photos (and screenshots from a recent factory tour) confirm that the next-gen satellites are basically enlarged versions of their smaller predecessors, which are also narrow rectangles.
The new spacecraft have a very similar aspect ratio but are around seven meters long and three meters wide (23′ x 10′) instead of approximately 3m x 1.5m (10′ x 5′). They also appear to be about twice as thick and reportedly weigh ~1,250 kilograms to V1.5’s estimated 310 kilograms (~2,750 lb vs ~680 lb). As a result, the V2.0 bus will have about 7-10 times more usable volume than V1.0 and V1.5. It should be no surprise, then, that each next-gen satellite could offer almost magnitude more usable bandwidth.
Assuming that Starship launch costs are roughly the same as Falcon 9 and that Starship can only launch a similar 50-60 satellites at once, an almost 10x performance improvement from a satellite that only weighs five times as much relative to V1.5 would make Starlink V2.0 constellation deployment at least twice as cost-efficient to deploy even if Starship could only launch the same mass (~16 tons) as Falcon 9. In fact, a recent SpaceX render suggests that Starship will be able to carry 54 Starlink V2.0 satellites initially. As a result, even if Starship costs five times more to launch than Falcon 9 (~$75M), it will still be cheaper per unit of bandwidth launched. If Starship eventually reaches marginal launch costs as low as Falcon 9 (~$15M), the cost of Starlink launches (not including satellite cost) could plummet from about $15,000 per gigabit per second (Gbps) to around $1,500-2,500 per Gbps depending on individual satellite bandwidth.
The total cost of the network will be higher, of course, and dependent on more variables, but the combination of Starship and V2.0 satellites could eventually reduce the relative cost of Starlink launch operations by a factor of 5-10. If Starlink V2.0 satellites are actually cheaper to manufacture per unit of throughput than V1.5 satellites, which is not implausible once mass-production begins, those savings will deepen. If Starship can quickly mature and becomes fully and efficiently reusable, the equation could become even more favorable.
Still, loading Starship with satellites is going to be no minor feat and will add a significant amount of complexity and risk relative to the methods SpaceX currently uses for Falcon 9 Starlink launches. SpaceX’s initial Starship payload bay design is a roughly square enclosure that slots just above the ship’s uppermost tank dome and below its inward-curving nosecone. Per a render of the mechanism released last month, it measures about nine meters (30 ft) tall and eight meters (26 ft) wide, can store up to 54 Starlink V2.0 satellites, and dispenses pairs of satellites through a relatively tiny payload bay door that’s only wide enough for the task at hand.
Starship’s airframe is almost exclusively welded together. Once the nosecone and payload bay are installed on top of a ship, the only way to access the interior of the bay is through the dispenser door or an even smaller human-sized access port. SpaceX’s solution: build a mobile satellite storage box that will be lifted by crane (or launch tower arms) dozens to hundreds of feet off the ground and use the payload bay’s own dispenser mechanism in reverse to load satellites like bullets into a giant magazine. If that sounds simple, which it shouldn’t, it’s not.
It’s great, then, to see SpaceX apparently practicing that process with some of the first Starlink V2.0 prototypes. In photos captured on July 18th, workers were spotted loading several satellites into the only existing ‘loader’ inside one of Starbase’s three main factory tents. Each satellite was lifted using a load-spreader device that was presumably required to prevent the extremely long and thin satellites from bending too much in the middle during the lift. It’s unclear whether SpaceX is solely practicing the process or if it’s actually installing satellites well in advance for loading onto a Starship prototype.
Starship S24 is in the middle of preflight testing and has already been greeted by the satellite loader once before, possibly to load a prototype or mockup before ground testing began. Starship S25 appears to be at least a month or two away from completion, though its nose and payload bay section are much closer.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
